LESSON 10:HISTORY AND

PERSPECTIVES ON
CORPORATE SOCIAL
RESPONSIBILITY
MEMBERS:
GWYNEVIVE JANE F. ADRAQUE
MICHAEL ANDREI S. HOLANDA
JIMMUEL G. VILLOSON
 THE VALDEZ PRINCIPLES
The Valdez Principles were formulated after a major oil spill from an Exxon tanker- the Exxon
Valdez which ran aground near Valdez, Alaska, on March 24, 1989 and spilled 240,000 barrels- 11
million gallons of crude oil which eventually covered 2.600 square miles of Prince William Sound and
the Gulf of Alaska. Although the Exxon spill was not the largest ever, it was one of the worst in terms of
environmental damage and long-term effects.
The ten Valdez Principles that ask companies to agree with include the following actions:
1. Protection of the biosphere
2. Sustainable use of natural resources
3. Reduction and disposal of waste
4. Wise use of energy
5. Risk reduction
6. Marketing of safe products and services
7. Damage compensation
8. Disclosure
9. Environmental directors and managers
10.Assessment and annual audit
 HISTORY OF CORPORATE SOCIAL RESPONSIBILITY

Organizations are being called upon to take responsibility for the ways
their cooperation's impact societies and natural environment. It is no
longer acceptable for a corporation to experience economic prosperity in
isolation from those agents impacted by its actions. A firm must now
focus its attention on both increasing its bottom line and being a good
corporate citizen (D’Amanto et al., 2009). The field of social responsibility
of business has grown significantly and today contains a great
proliferation of theories, approaches, and terminologies. Society and
business, social issues management, public policy and business,
stakeholder management, and corporate accountability are just some of
the terms used to describe the phenomena related to corporate
responsibility in society
 THE ‘‘THIRD SECTOR’’ AND SOCIAL ENTERPRISE

Doubtless, we are witness today a remarkable growth in this so-called ‘‘third-

sector’’(i.e., in socio-economic initiatives which belong neither to the traditional
private for-profit sector nor the public sector). These initiatives generally derive
their impetus from voluntary organizations and operate under a wide variety of legal
structures. In many ways, they represent the new or renewed expression of civil
society against a background of economic crisis, the weakening of social bonds, and
difficulties of the welfare state(Borzaga and Defourny, 2004.) Not withstanding the
surge in the creation and growth of such ‘‘third sector enterprises,’’ one could say
that descriptive researches on the success and challenges of such enterprises as well
as the factors accounting for the effectiveness and sustainability of those
organizations seem wanting.
 The social enterprise movement is growing and gathering
supporters across the globe as an innovative approach to
business activity offering disadvantaged populations a path to
human development and economic prosperity. There is
increasing recognition among businesses, governments, and non-
governmental organizations (NGOs) that their participation in
these initiatives can lead to substantial benefits for
disadvantaged and underserved populations, while
simultaneously providing opportunities for income generation
(Nielsen and Samia, 2008).
 Business, as we know it in the world today, is a
social institution developed according to a certain
perception which saw it as fundamentally
concerned with making a profit. That perception is
stated by Milton Friedman in his now-classic
utterance:
‘‘The primary and only responsibility of business
is to make a profit.’’
 CORPORATE SOCIAL RESPONSIBILITY
As the ongoing political scene continues to forebode a dark and depressing future
or our country and people who have been constantly but vainly hoping for much
needed reforms in governance, it is much better indeed to focus more on the positive
happenings on out country
One of the truly heartening developments in our society now is the concern for
the welfare and interest of our people especially the poor shown by some of the
richest families here who own several giant corporations that practically control and
hold about 90 percent if our country’s wealth and resources.
Notable among these conglomerates is ABS-CBN, the largest media network in the
country owned by the Lopez family. With a firm and intense sense of corporate social
responsibility, ABS-CBN has embarked on projects and programs that cater to the
material, physical, and educational needs of the less fortunate in our country.
Case Study

Alalay sa Pamilya at Bayan (APB) Foundation, Incorporated

APB was launched on June 16, 2010 and has reached more that 20,000 public school students as
the end of 2014. It envisions the revival of the high moral and cultural values of the Filipino for the
good by assisting schools and communities through its project called CaCHET(Campaign for Character
Education Tenacity). APB empowers public school communities, youth, parents, and teachers through
character formation, teaching them to become God-fearing, productive, responsible, and self-reliant.
APB volunteers undergo an intensive formation to equip them to teach character education and
give catechism classes. Volunteers usually come from different professions-teachers, engineers,
architects, accountants and even housewives. The plan of formation for volunteers is well-rounded-
encompassing ethical formation, values and religious formation, and professional formation(they
undergo classes on preparation of lesson plans, actual teaching, and child psychology).
APB believes that character education is key to helping people see what is true, good and
beautiful in life despite hardships at home, in school, and elsewhere. Volunteers share their time and
talent, skills, and experience to teach children the basics of Christian living.