MARKETING

Desember 2021

Kamogroup
Tujuan Umum
Meningkatkan Sales Omset
Meningkatkan Brand Awarness
Menambah Customer baru
Menambah service
 Program

PETSHOP KLINIK DIGITAL MARKETING

Tujuan Program
Petshop
Meningkatkan Minat Belanja dan menambah Customer

Menambah service
TOP 5 PRODUK NOVEMBER
DRY FOOD
Bolt 11,971.001/2KG 151,949,780.00
Oricat Adult 6,387.001/2KG 77,733,040.00
Chester Tuna 4,327.001/2KG 54,967,000.00
Maxi 3,273.001/2KG 46,735,500.00
Cat Choize Kitten 1,543.00PCS 44,790,600.00

WET FOOD SNACK CAT

Life Cat Kaleng 2,244.00PCS 33,433,490.00 Bio Creamy Treat 512.00PCS 11,127,074.00
Whiskas Can Tuna 670.00PCS 14,736,340.00 Meo Creamy Treats 403.00PCS 10,411,175.00
Snappy Tom Can 400gr 483.00PCS 9,050,371.00 Supercat Liquid 359.00PCS 7,659,520.00
Yummy Kaleng 400gr 475.00PCS 8,532,882.00
Sheba Liquid
Whiskas Can Ocean 114.00PCS 2,950,000.00
Fish 348.00PCS 7,618,000.00
Party Mix 114.00PCS 2,261,120.00
 POUCH
CAT
Whiskas Pouch 19,450.00PCS 134,345,497.00
YUMMY POUCH 801.00PCS 4,527,000.00
RC Kitten Pouch 124.00PCS 2,284,000.00
Cici pouch 298.00PCS 1,747,000.00
RC Persian pouch 67.00PCS 1,219,000.00

SHAMPOO OBAT
Shampoo Happy 100ml Icare Vitamin
115.00PCS 1,669,000.00 96.00PCS 4,760,000.00
Shampoo Fellens 250ml medicate Drontal
44.00PCS 1,192,000.00 228.00PCS 4,509,895.00
Shampoo Fellens 250ml Flea n Tick Detick
34.00PCS 912,000.00 96.00PCS 2,853,280.00
Shampoo Cawca Kitten 250ml Flu Cat
13.00PCS 344,000.00 108.00PCS 2,593,496.00
Shampoo Upets 250ml Trixin
8.00PCS 280,000.00 97.00PCS 1,757,441.00
TOP 10 PROMO NOVEMBER
Promo WP 6pcs 2,244.00PCS 78,540,000.00
Promo Chester 1Kg 1,876.00KG 37,520,000.00
Promo Oricat 1Kg 1,695.00PCS 33,900,000.00
Promo Lifecat 2pcs 716.00PCS 17,900,000.00
Promo Bolt 2Kg 354.00PCS 15,930,000.00
Promo Bolt 1sak 40.00PCS 15,400,000.00
Promo Abis Bolt Smplk Loji 693.00PCS 13,860,000.00
Promo Bolt 5kg 129.00PCS 12,900,000.00
Promo Abis Bolt Muara 611.00PCS 10,998,000.00
Promo Abis Whikas Pouch Smplk Loji 1,962.00PCS 10,791,000.00
 OMSET
Rp1,396,5
Rp1400000000.000 94,479
Rp1390000000.000
Rp1380000000.000
Rp1370000000.000 Rp1,362,0
81,006
Rp1360000000.000
Rp1350000000.000
Rp1340000000.000
Oktober November
 PROMO NOVEMBER
Rp300000000.000
Rp269,334,000
Rp250000000.000

Rp200000000.000

Rp150000000.000 Rp137,153,000

Rp100000000.000

Rp50000000.000
Rp18,019,000 Rp14,664,000
Rp.000
promo abis promo bundling jumat berkah harian
 PROMO BUNDLING OKTOBER

Rp6,000,000

Rp5,000,000 Rp4,893,000
Rp4,063,000 Rp4,244,000
Rp4,000,000

Rp3,000,000
Rp2,161,000 Rp2,087,000
Rp2,000,000 Rp1,698,000
Rp1,427,000
Rp1,000,000
Rp405,000 Rp479,000
Rp0
Ciomas Granada Cimanggu Panduraya Citayam Ciawi Pamulang Bintaro Cikreteg
 PROMO BUNDLING NOVEMBER
7,000,000.00
6,250,000.00
6,000,000.00

5,000,000.00

4,000,000.00

3,000,000.00 2,760,000.00
2,520,000.00 2,484,000.00

2,000,000.00 1,800,000.00

1,000,000.00 900,000.00
720,000.00 585,000.00

50.00 24.00 36.00 36.00 20.00 20.00 18.00 9.00

0.00
Kenyang Kenyang Meo Paket Lala Bersih Paket Paket Anabul
Mantap hemat Hemat Lengkap Bersih Lengkap Lengkap Bersih
kenyang 3 Kenyang 2 kenyang wangi
 PROMO BUNDLING NOVEMBER
Rp5000000.000
Rp4,697,000
Rp4500000.000

Rp4000000.000
Rp3,733,000

Rp3500000.000

Rp3000000.000
Rp2,624,000 Rp2,580,000
Rp2500000.000

Rp2000000.000

Rp1,472,000
Rp1500000.000
Rp1,085,000
Rp1000000.000 Rp909,000
Rp646,000
Rp500000.000
Rp273,000

Rp.000
Citayam Ciawi Cikreteg Granada Panduraya Bintaro Cimanggu Pamulang Ciomas
 PROMO BUNDLING NOVEMBER
Rp5000000.000
Rp4,697,000
Rp4500000.000

Rp4000000.000 Rp3,733,000
Rp3500000.000

Rp3000000.000
Rp2,624,000 Rp2,580,000
Rp2500000.000

Rp2000000.000
Rp1,472,000
Rp1500000.000
Rp1,085,000
Rp1000000.000 Rp909,000
Rp646,000
Rp500000.000 Rp273,000
0.031 0.030 0.024 0.023 0.023 0.018 0.017 0.010 0.009
Rp.000
Citayam Ciawi Cikreteg Granada Panduraya Bintaro Cimanggu Pamulang Ciomas

Average : 0.20
 PROMO ABIS OKTOBER
Rp30,000,000
Rp25,980,000
Rp25,000,000

Rp20,000,000

Rp15,000,000

Rp10,000,000 Rp8,448,000 Rp7,785,000

Rp5,525,000
Rp5,000,000 Rp4,082,000

1341 384 634 325 261

Rp0
bolt cat choize kitten felibite oricat cat choize adult
 PROMO ABIS NOVEMBER
45,000,000.00 Rp42,538,000

40,000,000.00

35,000,000.00

30,000,000.00

25,000,000.00

20,000,000.00

15,000,000.00 Rp12,870,000
Rp9,911,000 Rp10,791,000
10,000,000.00
Rp7,441,000
Rp5,688,000
5,000,000.00

0.00
bolt oricat cat choize ... cat choize k... wp felibite
 PROMO ABIS OKTOBER
Rp45,000,000
Rp40,365,000
Rp40,000,000

Rp35,000,000

Rp30,000,000

Rp25,000,000
Rp19,892,500
Rp20,000,000

Rp15,000,000 Rp12,510,000
Rp10,395,500
Rp10,000,000
Rp5,209,000
Rp5,000,000

Rp0
muara bantarkemang loji semplak ciater
 PROMO ABIS NOVEMBER
Rp70000000.000

Rp60000000.000 Rp58,167,000

Rp50000000.000

Rp40000000.000

Rp30000000.000 Rp27,408,500
Rp20,374,000
Rp20000000.000Rp15,820,500

Rp10000000.000 Rp8,758,500
Rp3,326,000 Rp3,406,000
0.519 0.491 0.291 0.238 0.225 0.074 0.072
Rp.000
semplak loji muara ciater bantarkemang cikereteg citayam

Average : 0.273
Grooming Kutu Jamur
435.00 26,100,000.00
Grooming Sehat
126.00 6,300,000.00
Daftar Member
244.00 3,660,000.00
Pet Hotel
49.00 2,205,000.00
Pet Hotel dan Makan
28.00 1,400,000.00
Grooming Kering
9.00 315,000.00
 PROMO SEMUA TOKO
01
HARIAN
• Bolt 2 kg 45k
• Oricat dan Chester 1 kg 20k
• Cat choize adult 2 pcs 35k
• Cat choize kittem 2 pcs 50k
• Life cat kaleng 2 pcs 25k
• BIO Creamy 2 pcs 40k
• SPC Liquid 2 pcs 40k
• Catie care 2 kg 50k
• Beauty 2 kg 55k
• Snappy tom adult 400gr 2 pcs
32k
• Bolt dan Oricat 5 kg 100k
• Bolt 1 sak (20kg) 385k
• Wp beli 5 gratis 1 (35k dpet 6)
• Kucingku adult dan kitten 2 pcs
25k
• Whiskas can 400gr Rp20.500
 PROMO HARIAN
Promo WP 6pcs 2,244.00PCS 78,540,000.00
Promo Chester 1Kg 1,876.00KG 37,520,000.00
Promo Oricat 1Kg 1,695.00PCS 33,900,000.00
Promo Lifecat 2pcs 716.00PCS 17,900,000.00
Promo Bolt 2Kg 354.00PCS 15,930,000.00
Promo Bolt 1sak 40.00PCS 15,400,000.00
Promo Bolt 5kg 129.00PCS 12,900,000.00 Promo Beauty 2kg 71.00PCS 3,905,000.00
Promo Whiskas Can Tuna 1pcs 460.00PCS 9,430,000.00 Promo Bio Creamy 2pcs 96.00PCS 3,840,000.00
Promo Cat Choize K 2pcs 167.00PCS 8,350,000.00 Promo Kucingku A 2pcs 146.00PCS 3,650,000.00
Promo Cat Choize 2pcs 230.00PCS 8,050,000.00 Promo SPC Liquid 2pcs 72.00PCS 2,880,000.00
Promo Whiskas Can OF 1pcs 222.00PCS 4,551,000.00 Promo Oricat 5kg 26.00PCS 2,600,000.00
Promo Snappy Adult 2pcs 134.00PCS 4,288,000.00 Promo Catie Care 2kg 35.00PCS 1,750,000.00
SMPK LOJI Bolt 2kg 43.00PCS 1,720,000.00
Promo Kucingku K 2pcs 50.00PCS 1,250,000.00
Promo Cuties 2kg 16.00PCS 880,000.00
Promo Oricat Kitten 2kg 2.00PCS 100,000.00
 PROMO SEMUA TOKO
01
ICARE

• Beli ICare 1 Rp 50.000 dapat voucher belanja/cashback Rp 10.000

• Dapat fee Rp 500/produk untuk frontliner per toko
• Pasang Poster A3 Pengenalan Produk ICare
PROMO SEMUA TOKO
02
MINGGUAN
JUM’AT BERKAH
• Oricat 2kg 38k
• Bolt 2kg 38k
• Chester 2kg 38k
• Maxi 2 kg 55k
 PROMO BULANAN
01 02
PROMO BUNDLING CUCI GUDANG 12.12
• Toko Pareto ( Panduraya, Ciomas, • ALL STORE D1
Cimanggu, Granada)
• Toko Baru (cikreteg, bintaro,
ciawi, Bandung)
• Toko biasa (pamulang dan
citayam)
 PROGRAM PETSHOP
2. MEMBER
 Untuk program KamoZone (program semesteran)
 Timeline Program
Bulanan
Waktu Kegiatan
4-7 Desember Finishing program
5-11 Desember Soft Opening Graharaya, survei pasar di graharaya
7 Desember Promo bulanan berjalan
12 Desember Grand Opening Graharaya, promo 12.12 disc 50%
Tujuan Program
Klinik
Mendapatkan data base pasien

Mendongkrak Omset Akhir Tahun

Program Klinik
Promo Vaksin diskon 30% f4 12.12 (10-12 Desember)

Promo Kastrasi dan OH disc 50% special 12.12 (10-12 Desember)

Tujuan Program
Digital Marketing
Meningkatkan engagement olshop dan sosmed

Meningkatkan sales
 PROGRAM Digital Marketing
01
SOSMED KAMO 12.12
• bagi2 makanan kucing gratis
setiap tgl 20 (100 botol) PAKE
IG ADS
• Quis soal isi kata2 atau
tebak2an ringan tiap minggu
hadiah pulsa 25k-75k
• Fokus konten IG reels
02
BPO
1. Konten ig rutinkan
2. Iklankan produk terlaris dari
masing2 olshop (shopee dan
tokopedia)
3. Promo saat 12.12
4. Promo even shopee.
 Pola Konten Sosmed
Meme, tebak-tebakan

SOFT SELLING EDUKATIF, HIBURAN, STORYTELLING

• Jenis konten Tips dan triks, pengetahuan

HARD SELLING PROMOSI, GIVEAWAY, BAGI2 HADIAH

• Media IG FEED DAN REELS (reels : post gambar 2:1)

FACEBOOK UTK JOIN KOMUNITAS DAN WADAH IG ADS

• Pembuatan konten TENAGA AHLI: BPO by TEH SAVANA
NARASI, IDE, VIDEO REELS
KAMO by NADA DAN AYU
DESAIN GRAFIS AYU ARADA
 ANGGARAN PROGRAM SOSMED
Keperluan biaya/barang jumlah pajak total

Botol 250 ml Rp300,00 100  Rp30.000,00

Orycat 115 gr Rp1.949,25 100  Rp194.925,00

Stiker di botol Rp83,33 100  Rp8.333,33

Photobooth Rp500.000,00 1  Rp500.000,00 FIX PRODUCT

bagi2 hadiah voucher pulsa Rp75.000,00    Rp75.000,00

IG ADS/bulan bagi2 makanan gratis Rp50.000,00 4 hari 10% Rp220.000,00

Rp1.028.258,33
 PROGRAM OLSHOP
01 02
PRODUK TERLARIS SHOPEE PRODUK TERLARIS TOKPED
1.Nutiplus Gel 1.Cat Choize Kitten 1 kg
2. Maxi 1 kg 2. Oricat Adult 1 kg
3. Oricat Adult 1 kg 3. Cat Choize Tuna 800gr
4. Kitchen Flavour 1 kg 4. Kitchen Flavour 1,5 kg
5. Meo Adult Tuna 5. Bolt 1 kg
 ANGGARAN PROGRAM OLSHOP/bulan
biaya per jumlah
Iklan Olshop produk produk total

Iklan shopee kata kunci 2500 5 Rp250.000

Iklan Tokopedia 2500 5 Rp250.000

Rp500.000
THANK YOU