POSTER

Syifa, 2021
Definition
A poster is a temporary promotion. Of
an idea, product, or event up in a
public space for mass consumption.
 Posters include both textual and

graphic elements, although a poster

may be either wholly graphical or
wholly text.
Presenters use posters to entice audiences to:
1. Read about their work
2. Understand and remember the information
presented.

Design can help you

achieve both of these goals
A good poster attracts audiences with a
clear, uncluttered design that has a pop of
color.
 It has information presented in logical

order such that audiences can navigate

through the material easily.
 A good posters is not overloaded with text
 It contains only the most essential bits of

text & graphics needed to tell the story

Good Poster:

Eye- ●

●
Colour
Design
Catching ●
Image

Informa ●

●
Good explanation
Advertising, persuasion and
tive motivation
Movie Posters

Travel Posters

Event Posters

Affirmation Posters

Educational Posters
Key Features:
3.Graphic(s)
1. A Title / Image(s)

4. White
2. Text space
Layout, Flow, & Color affect the order & style of
those four key features
1. Title
 Is a descriptive indicator of the contents of
the poster, and it should exceed two lines
of text.
 It is recommended using 48-point font (or

larger) and bold lettering

2. Text
 Typically employ around 800 words
 MUST be organized into sections & labeled

with appropriate section headings so that

readers can easily navigate the contents of
yous poster
 Should clearly describe the objective of your

study, the procedures used, the results

obtained, and conclusions based on the
results presented
3. Graphips
 Must appear in context with the main text.
 When choosing graphics, always choose

high-resolution images.
 Avoid pulling low-resolution images from

the web, always use captions for

figures/tables.
4.White Space
 Defining the borders of tour
presentation
 “Breathing Room” helps viewers

avoid feeling overwhelmed by the

information being presented.
Layout
●
Templates
●
Vertical columns, contrasting-fields, &
graphic-centered designs

Flow
Coordinates with how your readers’eyes
●

move around the different sections of

your poster

Color
Excellent way to draw a reader’s gaze &
●

define the diffferent sections of your

poster
How to design a Poster?
1. Identify the goal of your poster
2. Consider your target audience
3. Decide where you want to share your
poster
4. Select a pre made poster template
5. Used color scheme
6. Used varied fonts to create visual
hierarchy
7. Use high quality images
Tips for creating posters
1. Use Sans Serif Fonts: Arial, Calibri,
Helvetica
2. Subheadings using 48-point font or larger
3. Use 30-36 point font for narrative text
4. Margin & space columns at a minimum
2,5inches
5. Avoid mixing low contrast colors. For
examples: yellow text against a white
background
THANK YOU 