What is an

infographic?
Infographics defined:
According to the Oxford English Dictionary, an infographic (or information
graphic) is “a visual representation of information or data”.

But the meaning of an infographic is something much more specific.

An infographic is a collection of imagery, data visualizations like pie charts

and bar graphs, and minimal text that gives an easy-to-understand overview of
a topic.
Infographic examples,
like this one for schools,
are great tools for
educating a variety of
audiences.
Why are infographics used?
Infographics are great for making complex information easy to digest. They can be helpful anytime
you want to:

•Provide a quick overview of a topic

•Explain a complex process

•Display research findings or survey data

•Summarize a long blog post or report

•Compare and contrast multiple options

•Raise awareness about an issue or cause

• Infographics are a valuable tool for visual communication.
The most visually unique, creative infographics are often
the most effective because they grab our attention and don’t
let go.

• But it’s crucial to remember that the visuals in an

infographic must do more than excite and engage.
What are the different types of infographics?

Statistical infographics Comparison infographics

Informational infographics Hierarchical infographics

Timeline infographics List infographics

Process infographics Resume infographics

Geographic infographics
Statistical infographics,
on the other hand, are more focused on
numbers and data visualizations, charts, and data,
for example:
Informational infographics,
for example, are typically more text-heavy than the
other types of infographics.
Like this example from Course Hero below, they work
best as summative, standalone pieces that provide a high-
level explanation of a topic.
Timeline infographics are one of the best
ways to make complex information more
interesting, digestible and easier to follow.
What is a process infographic?

Process infographics are a specific type of infographic,

designed to visualize, summarize and simplify processes.
They’re perfect for visualizing marketing strategies, new
employee onboarding, customer journey maps, product guides,
recipes and more.
A geographic infographic
can cover a wide range of data. It can be super
simple, or very complicated and dry. Whichever the
case, the type of data you’re sharing should determine
your design approach.
A comparison infographic
is a visual representation of the main features of
two or more products, companies, events or time
periods as opposed to each other.
Hierarchical infographics 
organize information into pre-defined levels.
Use this type of infographic to show how
information is organized into different levels, and
how those levels are connected. These are usually
visualized with pyramid charts or flowcharts.
List infographic
templates are generally straightforward—the goal is
to make them more eye-catching than a basic list.
Visuals like icons can replace bullet points, and creative
fonts and colors can make each item stand out.
Numbering the points in your list will help your
information flow.
An infographic resume
is a type of resume based on visual
representations of your skills and
experience such as timelines, graphs, icons, or
bar charts. Unlike a traditional resume style, which
just uses text, an infographic resume uses graphic
design elements.
 THANK YOU
FOR LISTENING 