Team Wakanda

Lemonade
One Year Loan for $4,872 to Make a Better
Neighborhood to Live in
We believe in helping the community grow
and to make it a better neighborhood to
live in.
We Create the Best Healthy
and Enjoyable Thirst
Quenching Drink to Our
Neighborhood
Strategy
Wakanda's Lemonade Stand was made to provide a healthy
thirst-quenching drink in our neighborhood by realizing the
community's needs for a healthy, affordable drink. We
achieved that by opening a stand in the neighborhood park
where it will be visible for all to see and enjoy.
Why It Will Work

Create the best Open a stand in the

Help the community healthy and neighborhood park
grow and make it a enjoyable thirst where it will be
better neighborhood quenching drink to visible for all to see
to live in. our neighborhood and enjoy.

Mission Strateg
Values y
 How It Will Work
Profitability of Lemonade Stand

8000

6000 Break-even Point

12180
4000

2000
Profit

Profit = $0,40 Per Cup

0
0 5000 10000 15000 20000 25000 30000

-2000
Expected Annual Demand
-4000 15018
Fixed Costs =
-6000 $4872,00
Number of Items Sold
Risk Management Plan
Risk Plan
Weather can seriously effect our lemonade We can adjust according to the weather, on cold
business days we will serve warm lemonade. This ensures
our business is adaptable.
Ineffective marketing strategy We are researching companies with similar
business strategies and evaluate the best plan and
strategy to make our business successful. We can
also do free taste door to door marketing to create
awareness in the community.
Suppliers are a risk Suppliers can be a risk but we eliminate a large
proportion of the risk by using local farmers which
reduce the transportation cost and delivery time of
supplies. We also ensure we remain competitive
with our prices by not purchasing supplies from out
of town.
 Performance Measurement Metrics
• Sales volume is our primary metric to determine how many people are socializing
around our lemonade stands as well as our ability to repay the loan. Additionally
we will:
• Conduct a set number of customer surveys monthly
• Annalise the local community events and developments
• Monitor our customer feedback and develop continually
• Monitoring expenses is vital, we need to maintain a controlled inventory of
expenses and stay under our monthly fixed expense of $ 406,00.
• Tracking sales demographics is another key indicator of our performance, we
need to understand the best operational hours for the daily running of the business,
where we will attract the largest part of the community etc.
 Proposed Income Statement
Income   Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Units Sold** 165 369 640 1,208 1,940 2,505 1,858 1,940 2,289 1,635 1,273 448 16,270

Sales Revenue $115.50 $258.30 $448.00 $845.60 $1,358.00 $1,753.50 $1,300.60 $1,358.00 $1,602.30 $1,144.50 $891.10 $313.60 11,389

COGS (variable costs) $49.50 $110.70 $192.00 $362.40 $582.00 $751.50 $557.40 $582.00 $686.70 $490.50 $381.90 $134.40 4,881

Gross Profit $66.00 $147.60 $256.00 $483.20 $776.00 $1,002.00 $743.20 $776.00 $915.60 $654.00 $509.20 $179.20 6,508

Operating Expenses (fixed costs)                          

Stand Rental $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $1,800.00

Labor $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $256.00 $3,072.00

Average Monthly Interest Expense $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $9.96 $119.52

Total Operating Expenses $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $415.96 $4,991.52

Net Income                          

-$349.96 -$268.36 -$159.96 $67.24 $360.04 $586.04 $327.24 $360.04 $499.64 $238.04 $93.24 -$236.76 $1,516.48
Building a healthier neighborhood
‘Squeeze the day’