Good morning!

We will officially begin at 7:30AM.

Session 1 Overview

INTRODUCTIONS HOUSE RULES GRADING MODULE 1

SYSTEM
Introductions Jervis L. Gonzales
Head, Publications Office
Faculty, English Cluster
House Rules
Speak in English at all times.
House Rules

Be mindful of our schedule.

Teams Meetings open around five

minutes before our schedule and
will officially start on time unless
announced otherwise.
House Rules
Cameras are not necessarily
required, unless specified
House Rules
Responses are very much
appreciated.
House Rules
Pay attention. You’ll never
know when you will be called.
House Rules
Deadlines are called ‘deadlines’ for a reason;
however, inform us beforehand should you
not be able to make it.
House Rules
All correspondence should
only be done through Teams
or Outlook within reasonable
hours.
 Class Mondays, 7:30AM to 9:30AM (Asynchronous)

Schedule Thursdays, 7:30AM to 9:30AM (Synchronous)

 APC Grade Point Grade (%)
4.0 95-100
3.5 91-94
3.0 87-90

Grading 2.5 83-86

2.0 79-82
System 1.5 75-78
1.0 70-74
NG (has one or more
missing requirement/s)
 • A student’s Midterm grade is computed based on the overall
average of their activities from Module 1 to 7.

• Example:

Activity 1: 95
Activity 2: 85
Activity 3: 88
Grading Activity 4: 100
Activity 5: 90

System
Activity 6: 75
Activity 7: 92

Total: 625

625/7 = 89.28

Midterm Grade: 3.0

 • A student’s Final grade is computed based on
the overall average of their activities from
Module 1 to 14.

Grading
System • No special projects are given for this
subject.
Purposive Communication Communication

Module 1
Elements of
Communication
Purposive Communication is…
“A course designed to improve students’
communicative competence and enhances their
cultural and intercultural awareness”
Purposive • “Provides students an opportunity for
communicating effectively and appropriately to a
Communication multicultural audience in a local or global context.”
…
 Week Topics

1 to 3 Communication processes, principles, elements,

models
4 Communication & Globalization
Local and global communication in multicultural
settings
5
Varieties and registers of spoken and written language

Course 6 Communication Ethics

Overview 7
Evaluating message and/or images of different types of
texts reflecting different cultures

8 Communicating with a Purpose: To Inform

10 Communicating with a Purpose: To Persuade
Communication aids and strategies using tools of
12 to 14 technology
Finals: Advocacy
What is communication?

• “The act of giving, receiving,

or exchanging information”

• Characterized by a sender
who speaks/sends a
message, and a receiver who
listens/receives the message
Types of Communication
• Oral/verbal
Communicating
through voice or
spoken language, such
as:

• Conversations
• Group discussions
• Speeches
• Small talk
Types of Communication
• Written
Communicating
without the use of
spoken voice through a
written language, such
as:

• Letters
• Memos
• E-mails
• Advertisements
• Text messages
• Chats
Types of Communication
• Visual
Communicating
through the use of
symbols or images,
such as:

• Signages
• Photographs
• Pictures
• Paintings
Types of Communication
• Nonverbal
Communicating
without the use of
spoken words or voice,
mainly using gestures,
such as

• Eye contact
• Facial expressions
• Hand gestures
• Postures
• Space and distance
Question Prompt!

Think of an
example of Share an image
nonverbal and provide a brief
communication discussion!
and what it means.
 In a communication process, there
are eight major components or
elements make up the entire
process.

Elements/Components
of Communication

These are:

Source Message Channel Receiver Feedback Environment Context Interference

 • “imagines, creates, and
sends the message”

• Chooses the right order of

words or the best phrases to
convey the intended
meaning

• Example: Harry Roque as the

source of various
announcements from
Malacañan

Elements of
Communication: Source
 • “The stimulus or meaning
produced by the source for
the receiver or audience”
(McLean, 2005)

• Brings together words, along

with nonverbal cues,
organization, grammar,
style, and others to convey
meaning.

• Example: Kim Chiu’s dialogue

Elements of during the pandemic

Communication: Message
 • “The receiver receives the
message from the source,
analyzing and interpreting
the message in ways both
intended and unintended by
the source” (McLean, 2005).

• Note: The one who receives

the message may interpret
the meaning differently
from what the sender
intended!

Elements of
Communication: Receiver
 • “The way in which a
message or messages travels
between source and
receiver” (McLean, 2005)

• Various examples of
channels (also called
medium) are spoken (face-
to-face conversations,
speeches, phone calls, radio,
Facebook messenger calls)
or written (letters, memos,
magazine articles, and
Elements of others).

Communication: Channel
 • An intentional or unintentional
response to the source/sender of
the message.

• “Verbal or nonverbal, all these

feedback signals allow the source
to see how well, how accurately
(or how poorly and inaccurately)
the message was received”
(Leavitt & Mueller, 1951).

• Examples: raising an eyebrow

after receiving an inappropriate
remark; yawning after a boring
Elements of talk from a speaker

Communication: Feedback
 • “The environment is the
atmosphere, physical and
psychological, where you
send and receive messages”
(McLean, 2005).

• Your surroundings (people,

animals, and even
technology) can influence
your communication.

Elements of Communication:
Environment
 • “The context of the
communication interaction
involves the setting, scene,
and expectations of the
individuals involved”
(McLean, 2005). 

• You may communicate

differently when you’re at
home or in school; your
manner of speaking in a job
interview or business
engagement may differ from

Elements of the way you speak during a

Christmas party.

Communication: Context
 • Also called “noise”

• “Interference is anything that

blocks or changes the source’s
intended meaning of the
message” (McLean, 2005).

Elements of Communication:
Interference/Noise
Question Prompt!
What kinds of interference / noise are
you experiencing when having classes
online?
Activity:
• Using the elements of communication as your guide,
analyze a conversation from an advertisement or a video
clip from a film/TV show

• Discuss the elements of communication involved (who

is the sender, receiver, what is the channel, feedback,
etc.)

• Identify the nonverbal communication involved and

explain the gestures, facial expressions used and what
do they mean
Activity:
• Take note that examples may be in English, Filipino, or
both. Avoid using foreign examples!

• Avoid ads/content that have offensive language.

• Work on the activity by pair

• Prepare a PowerPoint presentation for this. You will be

tasked to present your work during our Synchronous
session this Thursday.
 • https://ecampusontario.pressbooks.pub/co
References mmbusprofcdn/chapter/1-3-eight-essential-c
omponents-of-communication/
• https://epgp.inflibnet.ac.in/epgpdata/upload
s/epgp_content/library_and_information_sci
ence/knowledge_society/05._theories_and_
models_of_communication/et/4305_et_et.p
df