Rhinabh Aditya(PGP Batch 21-23)

Indian Institute of Management,

Raipur

Titan Elevate
8.0
Integrating Social Brand Identity
and Corporate Brand
TITAN INTACT: Because you’re perfect just the way you are As we maintain unconditional positive regard for the people and foster an
environment that facilitates employee well being, safeguards employee rights and
A new initiative that celebrates you promotes growth, we also believe that biasness of any kind is a bane to the
corporate world and to the society. So with TITAN INTACT we celebrate the efforts
You may talk less or may be more that our employees give to help us in our mission and achieve our vision. We also
You may be lazy or you work till you are sore celebrate our customers who have always supported us and who have seen our
vision and help us to achieve it.
You may like to go out or just sit at home
Or may be you like to wear dark coloured clothes INTACT are watches that signifies our celebration and also our message to not just to
customers but also our employees. The brand that can also be the first step towards
May be you are alone and may always need someone
uniting and creating a better society where people acknowledge each other.
But there is nothing wrong with you
And we celebrate you for who you are and what you represent
Your dreams your passion, your smile and your laughs
We celebrate everything about you
Because it’s you that makes this world alive.
 Target Audiences:
Leverages
Connect through social media:
Sharing stories about people who have
followed their passions, celebrating children
who have dreams and ambitions and helping
YOUTH (GEN Z), UPCOMING WRIST WATCHES FOR
them in achieving their dreams. POTENTIAL BUYERS FOR EMPLOYEES: MESSAGE ALL AS WE CELEBRATE
Advertisements celebrating the individual on THE WATCH FOR THEM THAT WE EVERY SINGLE
PREFER THE SKILLS AND INDIVIDUAL
social media and TVs. KNOWLEDGE THEY
HAVE TO OFFER

Creating Awareness:
Price:
Creating awareness for mental health and how much important
Affordable watches for everyone
acknowledgement of the individual is.
with various designs that are
suitable for the customers
E-Commerce and Retail shops:
2 bands extra with every watch sold to give customers the
Design:
choice to represent themselves
Suitable design for all genders, easy band
changing mechanism (different colours
and design for people)
Thank You