Mahindra & Mahindra

TITLE LOREM IPSUM

Sit Dolor Amet
Presented By-

SIDDHARTH JAIN PRANJAL SIDDHANT

AGRAWAL GOSWAMI
 ABOUT THE COMPANY
Mahindra & Mahindra Limited is an
Indian multinational automotive manufacturing
corporation.
 Headquartered in Mumbai, Maharashtra, India.
 Established in 1945
 It is one of the largest vehicle manufacturers by
production in India & the largest manufacturer of
tractors in the world.
 Its major competitors in the Indian market
include Maruti Suzuki and Tata Motors.
 PRODUCTS OFFERED BY THE COMPANY

 Mahindra Scorpio -

 Mahindra Thar -
 Mahindra Xuv 300 &500 -

 Mahindra Bolero and many

more -
New Mahindra Logo For its Upcoming Suv’s

XUV 700
SALES AND DISTRIBUTION STRATEGY OF MAHINDRA

Marketing Mix is a combination of factors that can be controlled by a

company to influence consumers to purchase its products. M&M has a
wide variety of products. Its marketing mix is as follows:

Product

Mahindra and Mahindra are involved in and cater to the demands which include
farm equipment, utility vehicles, and commercial vehicles. Their portfolio covers a
wide range of products:

 heavy trucks, 
 light trucks, 
 two-wheelers, 
 SUV’s
 tractors and 
 school buses.
 Place
Mahindra owns many assembly plants and manufacturing plants. Its assembly
plants are located in China, India, Brazil, and the United Kingdom. It has a global
presence and its products are sent to countries like Italy, China, South Africa, the
USA, and the UK. It has proved its capabilities by sending strong messages. It
captured the markets in China with determination and ample business sense. In
India, its plants are located in Bangalore, Chakan, Nasik in Maharashtra, and
Haridwar in Uttarakhand.
 PRICE
 Mahindra & Mahindra has targeted different market segments with their
different vehicles.
 XUV 500 is for the cosmopolitan population with international quality car and advance
technology and style.

 Bolero is more for more price conscious, middle class consumers in smaller towns.

 Therefore, the pricing strategy in the marketing mix of the automobiles is done keeping
the market segment and the competitors in mind. The automobiles in the product portfolio
ranges from as low as 4.54 lakhs to 40 lakhs.

 Mahindra Scorpio ranges from Rs.8.11 lakhs to Rs.15.05 lakhs.

 Different versions of XUV500 can be bought from Rs.12 lakhs to Rs. 17.9 lakhs.

 Mahindra Thar ranges from 10 to 16 lakhs.

 Mahindra Alturus G4 is the premium range SUV with superior features in the price range
from to 24.74 lakhs to 35 lakhs.
 Mahindra Alturus G4 is the premium range SUV with superior features in the price range from to
24.74 lakhs to 35 lakhs.

 Mahindra & Mahindra’s commercial vehicles are very popular for their ruggedness and toughness.

 Mahindra & Mahindra follows competitive pricing as its price range is very similar to its
competitors. In fact, some commercial vehicles are priced marginally lower than the competitors.

Promotion -

Mahindra and Mahindra have taken various steps to promote their vehicles throughout
the world –

 It has decided to use traditional media which consists of TV Ads and print ads to
generate greater awareness around the brand. Advertisements featuring attractive
models with its products have been handled gracefully so that Mahindra and Mahindra
become a household name.
• Now we will show you a TV commercial of all new Mahindra Thar by
which you will get to know about the Excellent sales promotion strategy
followed by Mahindra & Mahindra.

Reveal Film I The All-New Thar | Explore The Impossible - Bing video
Question -

 What have you observed in the video shown and how will it
help Mahindra & Mahindra to make people aware & attract
them to purchase their product ?
THANK YOU