The Evolution of

Traditional Media to New Media

What famous world
event happened on
April 14, 1912?
The sinking of RMS Titanic, one of the deadliest
peacetime maritime disaster in history.
At 11:40 pm ship time, RMS Titanic struck an
iceberg in the North Atlantic Ocean. ... The ship
would stay afloat for two hours and forty
minutes.
What is Traditional Media?
Traditional media, or others called it as old media, has been used in the
marketing and advertising all over the world for years. When related to
publicity and advertising, traditional media includes that of television,
newspaper, radio and magazine ads. These forms of disseminating and
spread of information are the steadfast ways that businesses have reached
their target market both consumers and other companies for decades. They
are the primary roots of advertising and marketing and the most common
form used by businesses on a daily basis. Though traditional media is
effective and operative, over the last few years we have seen more
businesses utilizing and adopting new media to reach its target audiences.
What is New Media?
New media is the future of marketing. A lot of target market, both
consumers and businesses, depend on new media to find their information
and data. Eventually, new media refers to content that is easily reachable
via many different forms and types of digital media. When related to
advertising and marketing, some examples of new media include online
advertising like retargeting, banner ads and a lot more, online streaming
like radio and television even every online game streaming and social
media advertising. Each of these are means in which businesses have the
competence to reach consumers and other businesses with comfort.
1. Pre- Industrial Age
(Before 1700s)
In this age, people discovered fire, developed paper that comes from
any plants, and forged weapons and tools with stone, bronze, copper
and iron.
Examples:
• Papyrus in Egypt (2500 BC)
• Cave Paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Acta Diurna in Rome (130 BC)
• Printing Press using wood blocks (220 AD)
PAPYRUS IN EGYPT (2500 BC)
The first papyrus was only used and seen in
Egypt, but by about 1000 BC people all over
the West Asia began buying papyrus from
Egypt and began using it, since it was much
more convenient and appropriate to use
than clay tablets (less breakable, and not
that heavy). People made papyrus in small
sheets and then put them together glued
the sheets together to make big pieces.
CAVE PAINTINGS (35,000BC)
In prehistoric art, the term “cave
paintings” covers any parietal art
which involves the application of color
pigments on the floors, walls or even
in ceilings of ancient rock shelters. A
monochrome cave painting is a
portrait and a representation made
with only one color which is usually
black. For example, the monochrome
images at Chauvet.
CLAY TABLETS IN
MESOPOTAMIA (2400 BC)
In the Ancient Near East era, clay
tablets or called Akkadian tuppu were
used as a writing medium, especially
for writing in cuneiform, a logo script
that was used to write different
languages, throughout the Bronze Age
and into the Iron Age. Cuneiform
characters and scripts were imprinted
on a wet clay tablet using a stylus
often made of reed pen.
ACTA DIURNA IN ROME (130 BC)
Acta Diurna were everyday Roman
official notices and news, a sort of daily
newspaper. They were carved and
written on stone and metal and viewed
in message boards in public places for
public viewing like the Forum of Rome.
These were also called just Acta and
the first forum appeared around 131
BC during the Roman Republic.
PRINTING PRESS USING
WOOD BLOCKS (220 AD)

Woodblock printing is a technique

used for printing text, images,
pictures or patterns outlines shapes
used widely throughout East Asia
and originating in China in ancient
times as a process of printing on
textiles and materials and later on
paper. Before the invention of
woodblock printing, they were using
seals and stamps for printing.
2. INDUSTRIAL AGE
(1700s-1930s

People use power of steam, developed

machine tools, iron production, and
manufacturing of various products (including
books through printing press).
TELEPHONE (1876)
Alexander Graham Bell’s Large
Box Telephone invented on 1876.
On March 7, 1876, Alexander
Graham Bell, a scientist, inventor
and innovator, received the first
patent for an “apparatus for
transmitting vocal or other
sounds telegraphically,” a device
called telephone.
TYPEWRITER (1800)
The first typewriter to be
commercially successful was
invented in 1868 by Americans
named: Christopher Latham
Sholes, Frank Haven Hall, Carlos
Glidden and Samuel W. Soule in
Milwaukee, Wisconsin, although
Sholes soon disowned the
machine and refused to use.
NEWSPAPER – THE LONDON
GAZETTE (1640)

The London Gazette is one of the

official journals of record of the
British government, and the most
important among such official
journals in the United Kingdom, in
which certain statutory notices are
required to be published. The
London Gazette claims to be the
oldest surviving English newspaper.
PRINTING PRESS FOR MASS
PRODUCTION (19TH CENT.)

A printing press is a device used for

applying pressure to an inked
surface resting upon a print
medium such as paper or cloth,
thereby transferring the ink. The
printing press was invented in the
Holy Roman Empire by the German
Johannes Gutenberg around 1440,
based on existing screw presses.
MOTION PICTURES PHOTOGRAPHY/ PROJECTION (1980)

The history of film technology

traces the development and
progress of film technology from
the early development of “moving
pictures” at the end of the 19th
century to the present. Motion
pictures were initially exhibited
and showed as a fairground
novelty or primary innovation.
TELEGRAPH
Developed in the 1830s and
1840s by Samuel Morse (1791-
1872) and other inventors, the
telegraph revolutionized long-
distance communication. It
worked by transmitting
electrical signals over a wire
laid between stations.
3. ELECTRONIC AGE
(1930s-1980s)
The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio, electronic
circuits, and the early computers. In this time of life,
long distance communication became more
efficient.
TRANSISTOR
A transistor radio is a small and
portable radio receiver that uses
transistor-based circuitry. During their
development in 1954, made possible by
the invention of the transistor in 1947,
they became the most popular
electronic communication device and
medium in history, with billions
manufactured during the years 1960
and 1970.
OVERHEAD PROJECTOR
An overhead projector is
a variant of slide projector
that is used to display
images and pictures to a
target audience. The
name is often abbreviated
to as OHP.
LCD PROJECTOR
An LCD projector is a type of
video projector that is used
for displaying video, images,
or computer data on screen
or any other flat surface. It is
a modern equivalent of the
slide projector or the
overhead projector.
4. INFORMATION AGE
(1900s-2000s)

The internet paved the way for

faster communication and the
creation of the social network.
People advanced the use of
microelectronics with the invention
of personal computers, mobile
devices, and wearable technology.
Moreover, voice, image, sound and
data are digitalized. We are now
living in the information age.
LIVE JOURNAL (1999)
LiveJournal, stylized as
livejournal, is a Russian social
networking service where
users can keep a blog, a journal
or diary. American
programmer named Brad
Fitzpatrick started LiveJournal
on April 15, 1999, as a way of
keeping his high school friends
updated on his activities and
drills.
FRIENDSTER (2002)
Back in the year 2020, Friendster was a social
gaming site based in Kuala Lumpur, Malaysia.
It has been originally a social networking
service website. Before Friendster was
redesigned, the social gaming site allowed
users to contact other members, maintain
those contacts, and share online content and
media with those contacts. Users could share
their videos, photos, messages and comments
with other members or part of their friend list
via profiles and networks. It is considered one
of the original social media networks.
WORDPRESS (2003)
WordPress (type in your internet
browser address URL
WordPress.org) is a free and
opensource content management
system (CMS) based on PHP and
MySQI.. WordPress was released on
May 27, 2003 by its founders, Matt
Mullenweg, and Mike Little, as a
fork b2/cafelog.
FACEBOOK (2004)
During the year 2004, Facebook, Inc. is an American online
social media and social networking service company based
in Menlo Park, California. It’s a website was launched on
February 4, 2004, by Mark Zuckerberg, along with fellow
Harvard College students and roommates Eduardo Saverin,
Andrew McCollum, Dustin Moskovitz and Chris Hughes. It
is considered one of the Big Four technology companies
along with Amazon, Apple and Google.
YOUTUBE (2005)
YouTube was created by Paypal employees as a video-sharing
website where users could upload, share and view content. The
Internet domain name “www.youtube.com” was activated on
Monday, February 14, 2005, at 9:13 p.m. During the summer of
2006, YouTube was one of the fastest growing sites on the World
Wide Web, hosting more than 65,000 new video uploads. The
sites delivered an average of 100 million video viewers per day in
July.
Activity

Fill in the table by group. Write

your answer in a manila paper.
Answers
Quiz #1
Classify the following events by writing
P- Pre-industrial Age
ID- Industrial Age
E- Electronic Age
IF- Information Age
P- Pre-industrial Age; ID- Industrial Age;
E- Electronic Age; IF- Information Age

1.Personal computers
2.Cave paintings
3.Skype
4.Papyrus in Egypt
5.Netbook
6.Google Hangouts
7.Clay tablets in Mesopotamia
P- Pre-industrial Age; ID- Industrial Age;
E- Electronic Age; IF- Information Age

8. Transistor Radio
9. Printing press for mass production
10. Newspaper
11. Typewriter
12. YouTube
13. Printing press using wood blocks
14. Motion picture with sound
15. Telegraph
Answers
P- Pre-industrial Age; ID- Industrial Age;
E- Electronic Age; IF- Information Age

1.Personal computers E
2.Cave paintings P
3.Skype IF
4.Papyrus in Egypt P
5.Netbook IF
6.Google Hangouts IF
7.Clay tablets in Mesopotamia P
P- Pre-industrial Age; ID- Industrial Age;
E- Electronic Age; IF- Information Age

8. Transistor Radio E
9. Printing press for mass production ID
10. Newspaper ID
11. Typewriter ID
12. YouTube IF
13. Printing press using wood blocks P
14. Motion picture with sound ID
15. Telegraph ID