entrepreneurship

presentation

suchismita
dhara
priyanka
shameem
Introduction
Precast construction methods are commonly used in
Europe, this concept is relatively new to the middle
east market.

Consultants are now searching for cheaper and more

efficient method construction due to the rising cost of
labour, recession.

Our business deals with cost effective product which is

used in construction.
“ Green Wall ”
 To create innovative wall
Mission construction which is cheaper,
stronger, greener, faster.

Committed to deliver a green

Vision energy efficient solution for
construction sector
Brief Overview
We will be manufacture 3d panels with
shotcrete technology for villa / low rise
construction, precast insulated partition
walls and external walls

Industrial Background
Presently conventional methods of
constructions are widely used. There is
lots of scope for our product in near future.
Products
3D Panel Precast Wall

 3d panel is a prefabricated Three Dimensional Lightweight

Structural panel consisting of a super-insulated polystyrene
core sandwiched between Steel welded wire fabric mesh.
 Strength & Rigidity- Diagonal spacers wires welded to wire
fabric on each side and covered with either concrete or
gypsum.

3D Panel + 3D Panel + Gypsum 3D Panel + Concrete

Shotcrete In-Situ
Materials
 EPS
Inert organic material so does
not rot
 Cover Mesh
Steel welded wire fabric mesh
 Diagonals
Steel truss wires
Pierce through EPS at offset
angles
 Either Concrete or Gypsum
Concrete or GRG is applied
on either faces.
Products
Panel Types
 3D Cladding Panels
3D non load bearing panels are produced with 100mm EPS and 50
mm concrete layers on both sides. Total thickness of wall = 200mm
 3D Architectural Cladding Panels
They form part of cladding system in high rise towers. Thickness =
200 mm with 100mm EPS
 3D Partition Walls
Internal partition walls consists of 50mm EPS and 35mm gypsum
GRG layers on both sides. Thickness = 120mm
 3D Boundary Walls
It’s the boundary wall around housing units. Highly repetitive n
requires minimum engineering input.
Process
Process
Process
Advantages
 Faster Construction 50% time saved
 Reduced the need of heavy equipments on site
 Strength, durability and structural integrity
 Excellent performance in seismic zone
 Fire resistant structure to a greater extent.
 Good thermal and sound insulation
 3D structure 40% lighter in weight than standard
concrete construction which allows considerable
savings in foundation
 Transport and handling is easy due to light weight
 Reduced man power
 Reduces size & cost of HVAC systems.
Standard Specification and Pricing
 Panel length: 300cm
 Panel width: 122cm
 Mesh wire diameter: 0.18-0.28cm
 Wire Material: low carbon steel wire, galvanized
 Polystyrene thickness: 5cm-10cm
 Total panel thickness: Max.13cm
 Truss wire: 0.2-0.3cm
 Mesh size: 5x5cm, 10x10cm
 Power: 380V 50HZ
 Price range per piece: AED 17.50 to AED 36.70
Estimated Market Share & Competitors
The conventional system has the biggest market share

Conventional
Pre Cast
Alternative Systems
Operational Plan
Location : Ajman Free Zone

 Developing free zone

 Easy Formalities
 Cheaper than Jabel Ali Port
 Good Infrastructure
 Within proximity of JAFZA Port
Operational Plan
Available Shipping Port
 Fujairah Port
 Dubai Port
 JAFZA Port
 Sharjah Port

Tax
UAE – Tax heaven
No sales tax, income tax, excise duty
Only 5% import duty
Proximity to Supplier
Name of Supplier Item Name Country
EVG Group Wire mesh, 3D & EPS plant Austria
Middle East FZE EOT 8 tons over head crane Dubai
Elematic OY OB Hydraulic Tilting Table Finland
Kelly Steel Vertical Mould Dubai
Metrovlo FZE Gantry Crane Dubai
FIZA Engineering Corp. Gypsum Mixing machinery China
Webau Middle East Vacuum Device Netherland
Shanghai Machinery Co. Shape Cutting Machine China
Gargesh Power Generator Set Dubai
Al Waha Mechanical Electric Plumbing Dubai
Operational Plan
Logistic
Contract with Kawaljit Transport llc
 Trucks with forklift
 6 wheelers
 10 wheelers
Marketing Strategy
Approaching target market

Distributor

Initial
Consultants
Approach

Contractors
Marketing Strategy
Target market
500/
85,000

200/
45,000
300/
35,000 100/
30,000
150/ 100/
100/ 20,000 20,000
15,000

Abu Dhabi KSA Dubai Oman GCC ME NA

Marketing Strategy
Advertising
Exhibitions

Youtube Yellow pages

Social
Newspapers
Networking Site
 Opportunities New Entrants
Govt. green bldg. Economic Crisis
regulation Threats
Proximity & Trade relations
SWOT
Strengths
Unawareness Faster Construction
Weakness Eco friendly
Easy Mobility
Cheaper
Thermal Insulation
SWOT Analysis
 Management
Organizational Structure
Green Wall LLC

Mohd. Faizal Shameem Suchismita Dhara Priyanka

Sponser - Real estate Finance Production Operations Marketing

Technical Staff Admin. Staff

Industrial Engineer - 1 Receptionist – 1
Mechanical Engineer – 1 Data Entry Personnel – 1
Technicians – 5 Accountant – 1
Labours - 10
Project Cost
Description Budgeted (in mn)
A) Plant & Machinery
i) EVG Machineries 7.10
ii) Pre-Cast Machineries 0.60
iii) Utility Equipments 0.60
iv) Mixing System 0.30
v) Batch Plant 0.30
vi) Electricals & Instrumentation 1.50
Sub-Total (A) 10.40
B) Buildings
i) Structural Shed 0.80
ii) Plant Constructions 2.30
iii) Office Building 1.00
Sub-Total (B) 4.10
C) Furniture, Computer and Software 0.50
Sub-Total (C) 0.50
Total (A+B+C) 15.00
Profit and loss statement
Particulars Year 2011 (in mn)
Sales & Other income 17.38
(-) Cost of Sales 13.10
Gross Profit 4.28
Gross profit percent with sales 25%
Expenses:
Administrative expenses:
Salary & wages 0.474
Other Expenses 0.396
Interest & Bank Charges 0.32
Lease rent 0.50
Depreciation 1.25
Total Expenses 2.94
Net Profit 1.34
Cash Profit 2.59
 Balance Sheet (in mn)
Assets (in mn) Liabilities (in mn)

Non-Current Assets: Capital:

Property & Equipments: 15 Shameem 2.28

(-)Depreciation: 1.25 Suchismita 2.28
13.75 Dhara 2.28
Long-term Investment 1.00 Priyanka 2.28
Non-Current Assets 0.50 Faizal 2.28 11.41
Current Assets: Profit:
Inventory: 2.00 Shameem 0.27
A/c Receivables: 4.00 Suchismita 0.27
Cash/Bank: 6.00 Dhara 0.27
Other Current Assets (Advance Payment): 0.50 Priyanka 0.27

Prepaid Expenses (Insurance expenses): 1.00 13.50 Faizal 0.27 1.34

Long Term loan: 10.00

Current Liabilities:
Borrowings: 2.31
Trade Payable: 2.00
Provision for Expenses:
Lease rent: 0.50
Electricity Bill: 0.096
Staff Salary: 0.474
Taxes: 0.20
Interest Payment: 0.32
Telephone Bill: 0.10 6.00
28.75 28.75
Breakeven Point
(in mn)
Sales: 17.38
(-) Variable Cost 13.10
Contribution: 4.28
(-)Fixed Cost: 2.22
Profit 2.06

 BEP = (Fixed Cost X 100)/Contribution

 BEP = (2.22 * 100)/4.28
= 51.86%
Ratio Analysis
 Current Ratio
(Current Assets/ Current Liabilities)
13.50/6.00 = 2.25

 Liquid Ratio
(Liquid Assets/ Current Liabilities)
6/3.73 = 1.61

 Debt Service Coverage Ratio

(PAT + Dep. +Interest + Lease rent/ Installment* + interest+ Lease
rent)
(1.34 + 1.25 + 0.50)/(1.25 + 0.32+ 0.50)
=3.09/2.07 = 1.49

 *Installment we are considering 1.25 because the loan of 10mn which we are suppose
to pay in 8 annual installments.
Ratio Analysis (cont.)
 Debt Equity Ratio
(Long term liability/ Share holder’s fund)
= 10 / 17.40 = 0.57

 Gross Profit Margin to Net sales

(Gross Profit * 100/ Net Sales)
= (4.28 * 100)/ 17.38
= 25%
Risk
Industry Risk: Moderate
Stable political systems
Market friendly economic policies
Proximity to neighboring emirates.

Currency Risk: Moderate

Country Risk: Low

UAE is an investment grade A2 rated (low risk) country
Future Plans
• Our own transport system
• Business expansion to India
• Green Building

Thank you