Brainy Fools 3.

Team name: Team Seven

ACTIVE MEMBERS
Parth Agarwal
Saloni Rajpurohit
Problem Statement: Coming up with a digital health wallet and a GTM (Go-To-Market) strategy in which it instantly
brings their focus onto health and helps them manage their health better. Essentially, the application needs to help
people set their priorities straight by pushing critical information about their health to them, and then helping them
make smart choices.

Analysis: Analyzing the problem with the help of the following model.

People can track more about their health.

Porter’s five force model

Can see their health expenses. Digital health wallet Can track their time spent on health.
to help people
manage their health
better.

Can better take care of their insurance policies.

• Solutions:

• Design a proper presentation showcasing all the participating

entities, to ensure safety in the application.
• Talk to hospitals, and individual doctors to help with checkups
in the application.
• Keep a timing track on when a person should go for checkup.
• Circulate in social media the importance of health.
• Keep a track on health insurance of individuals.
• Contingency Plan:
Use of technological advancement like AI driven
application to monitor all of the above, including
suggesting insurance policies best suitable for the
individual, comparing and help managing health
expenses compared to other expenses.