STORYTELLING &

COMMUNICATION

~ SANJEET KUMAR
 S TO RYT E L L I NG IN COMMUN I CATI O N

Successful communication is more than conveying information; it is about engaging your

audience. It is act of striking an emotional chord through Storytelling.

Storytelling is a two-way interaction, written or oral, between someone telling a story and
one or more listeners. It is one of the most powerful means that leaders have to
influence, teach, and inspire.

It can bring together individuals of different cultures, as a story can highlight fundamental
aspects of being human. It can act as a powerful tool in mastering communication in both
a professional and a personal setting.
 WHY WE TELL STORIES ?

TO CONNECT WITH EASY TO REMEMBER HUMAN BRAIN LOVES CONVEYS COMPLEX WORKS FOR ALL TYPES
THE AUDIENCES STORY BECAUSE IT IDEAS IN GRASPABLE OF LEARNERS
CREATES EMOTION WAYS
 4 P’S OF STORYTELLING

People – Who Is in the Places – Where does the

story? story take place?

Purpose – Why should

Plot – What is the
anyone care? What is the
conflict and the journey?
meaning of your story?
USING STORYTELLING TO DRIVE ACTION
 Science Behind It

• Neural coupling: When listening to, reading, or watching a story, the part of
the brain activates that allows us to turn the story into our own experience.

• Mirroring: When listening to, reading or watching a story we have similar

brain activity to others engaged with the same story – and when it’s a live
event – to the storyteller themselves.

HUMAN BRAIN
LOVES • Dopamine: When our brains encounter an emotionally charged event such as
a story it releases dopamine which makes it much easier for us to remember it.
STORYTELLING
• Cortex activity: When we’re engaged in a story it activates more parts of the
brain than when our brains are processing facts alone. An activated brain
means a more engaged heart.

• Storytelling releases the feelgood hormone oxytocin AND the stress

hormone cortisol: The release of these hormones means people are caught up
in “narrative transportation.” They are so engaged in the story time stops.

• Storytelling quiets your audience’s inner critic: The problem with sticking to
the facts in your presentations is that while you’re sharing your data your
audience is likely arguing with you in their heads.
Allow audience
to experience information as
experiences are deeply tied to
emotion.

I MP O RTA N C E O F
Builds trust with the audience S TO RY TE LL I N G

Brings language learning alive

 I M P O RTA N C E O F S T O RY T E L L I N G A S A C O M M U N I C AT I O N T O O L

Empowers speaker

Creates bonds between individuals

Negotiate differences
C O M M U N I C AT E Y O U R P O I N T O F V I E W T H R O U G H S T O RY T E L L I N G

Stories should revolve around the familiar — typical industries of the day
like fishing, farming or everyday events like weddings, commerce and
elements of nature to relate.

Know what you want your story to be about. Ask yourself , “What do I
want my audience to learn from my story?
 H O W D O E S S T O RY T E L L I N G E N H A N C E C O M M U N I C AT I O N ?

When we tell stories to others that

Stories make us experience
have really helped us shape our
information, as opposed to
thinking and way of life, we can
just consuming it.
have the same effect on them too
 WHY IS STORYTELLING IMPORTANT IN
BUSINESS?

Each business needs to use storytelling to answer the simple question of "why
should people care?", whether they are targeting customers, potential
employees or stakeholders.

Storytelling conveys purpose and businesses with purpose are noticed and win
the loyalty of consumers. So, it's not enough to have a product or service that
solves a problem - your company needs to stand out.

You are essentially giving your employees a greater sense of purpose and
meaning by making them part of the company's wider story. Further develop
this by allowing your employees to share their own stories.
 Stories provide meaning, create context and evoke a sense
of purpose. Most humans are more receptive to stories
FINAL than compared to facts or data as stories help us relate,
THOUGHTS empathies and remember. Therefore, more businesses are
increasingly recognizing the importance of storytelling.
THANK YOU