ASSIGNMENT

ON
 
“MARKETING ACTIVITIES OF OPPO COMPANY LTD.”

PREPARED FOR
 
DR. MOHAMMAD ABDULLAH MAHFUZ
PROGRAM DIRECTOR
MBA (EVENING) PROGRAM
DEPARTMENT OF MARKETING
JAGANNATH UNIVERSITY

 
Prepared By
Name ID
Hadiuzzaman M19170204523
Rifat Rahman M19170204547
Sanjoy Chandra Pal M19170204518
Mashrur Uddin Bhuiya M19170204525
Amit Roy M19170204535
 INTRODUCTION
  Promotional is the heart of any successful business. Successful
companies have turned into advertising and have been skimming the
market for a long time. For buying a promotion’s product people are
willing to spend premium money than the average price. This report
is prepared on the basis of our practical observation at OPPO
Company Ltd. OPPO is a globally registered technology brand, with
a long history of serving customers in North America, Europe and
Asia, delivering products that receive high ratings from experts
around the world. Since entering the mobile market in 2008, they
have been restless in our pursuit of the latest technology, the highest
quality and the most user-friendly products. OPPO is a leading
smart phone brand who has started their journey in Bangladesh from
the year 2014. Currently, they are ranked as the 4th smart phone
brand globally.
 OBJECTIVES OF THE STUDY:

 This study paper concentrates on some specific objectives. This

has been broken down into two different categories of objective.
 Broad objective:
 To identify and analyze the effectiveness of Promotional tools
that OPPO Bangladesh Ltd.
 adapt in different levels.
 Specific objective:
 To study what promotional tool OPPO has used in Bangladesh
market
To explain competitive analysis of oppo
To explain market analysis of oppo
To explain customer perception of promotional tools of oppo.
 COMPANY BRIEF

OPPO is a globally registered technology brand, with a long history

of serving customers in North America, Europe and Asia, delivering
products that receive high ratings from experts around the world.
Since entering the mobile market in 2008, they have been restless in
our pursuit of the latest technology, the highest quality and the most
user-friendly products. Dongguan OPPO Electronics Co. Ltd.
(Headquarter of OPPO Bangladesh Communication Equipment Co.
Ltd.) was established in July 2004, develops very fast just in few
years among the economically prosperous, advance industrial
Southern China Pearl River Delta and renowned at home and abroad.
OPPO MP3, MP4, mobile DVD, LCD TV and other products with
excellent quality and high-quality service, had won the trust of
consumers and become famous brand products in the domestic
electronic industry. OPPO launched its Smartphones in Bangladesh
market at September 11, 2014.
 THE HISTORY OF OPPO:
OPPO is a global electronics and technology service provider that delivers the latest and
most exquisite mobile electronic devices in over 20 countries, including the United
States, China, Australia and many countries throughout Europe, Southeast Asia, South
Asia, the Middle East and Africa. OPPO is dedicated to delivering customers with the
most extraordinary mobile experience through meticulous designs and smart technology.
 In the year 2001, OPPO registered their name globally in Sweden. And in the year 2004,
OPPO finally established in China. With a strong passion for exploring the unknown
world, OPPO has tapped into fields such as MP3s, MP4s, high-end videos & audios,
phones and mobile internet. In 2005, OPPO launched their first product MP3, followed
by MP4 in the year 2005. OPPO entered the mobile industry in the year 2008. In 2009,
OPPO entered the American market with their classy blur-ray players. This product
helped OPPO to get recognition in the American market as a leading electronics giant. In
2011, OPPO launched their first smart phone along with their mobile internet product
called “Keke”. From the year 2012, OPPO has prioritized their smart phones products
with great innovations and by this time has made their position with good image.
 MARKET SHARE OF OPPO BANGLADESH:

Chinese brands have been aggressively expanding in the Bangladesh smartphone market with
low-cost offerings. Major Chinese brands like Huawei, iTel, Xiaomi and OPPO have already
started to make their presence felt by grabbing market share from local brands. The expected
 
Launch of 4G services in January 2018 will further add to the advantage of the Chinese brands,
as they offer budget 4G smart phones with good specs. Local brands like Symphony, Walton and
Maximums will have to quickly adapt to the change in the market if they want to maintain share.
 
The smart phone market in Bangladesh grew 45% year-on-year
(YoY) during Q1 2019, according to the latest research from
Counterpoint’s Market Monitor Service. This was due to the
increase in the availability of locally manufactured devices.
The volume of locally manufactured devices increased by 29%
quarter-on-quarter (QoQ), and they now make up for 41% of
Bangladesh’s smart phone market. Grabbing a 33% market
share, which was largely driven by the growth of Huawei,
Xiaomi, OPPO, and vivo, which contributed to 65% of the
overall shipments of Chinese brands?” And also grabbing a
5.2% market share, which was largely driven by the growth of
OPPO Bangladesh Ltd.
SWOT ANALYSIS OF OPPO:
MARKETING ACTIVITIES
PROMOTIONAL TOOLS:
 
Promotional tool is a special combination of promotional method that is basically used
for specific product or a group of products. Its elements are: Advertising, Personal
selling, Sales promotion, Public relation, & Direct marketing. Marketing team uses this
to achieve company goals and objectives. OPPO mainly uses Advertising, Sales
promotion and Personal selling.
 
ADVERTISING:
 
Advertising is the action of calling public attention and informs the consumers about
product, quality, price and it makes purchasing easy for the customer. It is paid and not
limited to print media, television, internet, or any other specific medium. For the
promotion of OPPO we will advertise it on company website. We will also advertise
OPPO F7 on Television through adds and we will also select a celebrity for promotion.
We will advertise OPPO F7 by posting its ads in different magazines such as Sunday
Magazine, Akhbar-e-Jahanand MAG. We will also advertise through TV commercials
run on channels like Geo entertainment, Sama, Ary, Hum TV, A-plus. We will also
promote it through Print media by publishing its feature in newspaper. We will also
advertise our new product OPPO F7 through Bill Boards with bright colors to draw the
attention of people.
 
 
 CELEBRITY PROMOTIONAL MARKETING

 This helps in Brand Awareness & Brand Empowerment; Celebrities are

great influencers and can boost up the sales by gaining the trust of
consumer. OPPO endorsed brand ambassadors-Bollywood stars Hrithik
Roshan and Sonam Kapoor as their face in India in 2014. 
Now the company has pulled off a coup with Deepika Padukone & Yuvraj
Singh as Brand Ambassador.
 SPONSOR PROMOTIONAL
MARKETING

 Specific event. In fact, sponsorship advertising is very

prevalent with charitable events. Besides from charitable
events, companies may sponsor local sporting teams,
sports tournaments, fairs, and other community events.
The idea is to get your name out and be viewed
positively as a participating member of your community.
 

 Sponsor marketing also helps us to reach the larger

audience as compared to the other means of promotional
activities.
 SPONSORSHIP OF OPPO

OPPO has sponsored various events & sporting teams

through which it can get trust among the ultimate consumers,
the main aim of sponsor promotional strategy is to widen
your area of operations among the larger number of people
OPPO INDIA has sponsored various events & teams namely.
 
 INDIAN CRICKET TEAM

  BARCALONA FOOTBALL CLUB

  BIGG BOSS 8 & 9

  ICC T20 WORLD CUP 2016 & ICC One Day World Cup
2019
SPONSORSHIP OF OPPO
 FINDINGS:
 Maximum people are aware of OPPO because of its advertisement on tv and banner
  
Samsung is the strong competitors of OPPO as observed in Report.
  
OPPO has strong promotions. Hence, it was proved in the report that its promotional
tools have been noticed.
  
Maximum customers are unaware of OPPO’s gifts offer in its model.
  
OPPO emphasizes on its camera.
 OPPO took advantage of growing economy of Bangladesh market by setting up a
 

strong selling network and dynamic promotional activities.

 OPPO has strived to promote its products with help of an aggressive marketing
  

policy.
 OPPO has launched several ad campaigns that highlight its innovative features and
 

are shown via television, newspapers and billboards and in social media via
Facebook, Twitter, Blogs, Instagram and YouTube.
 OPPO also make brand ambassadors to top celebrity of respective country to use
 

power of star.
 RECOMMENDATION:
 The journey from an unknown Chinese brand to be one of the top four most
liked smartphone brand in Bangladesh, OPPO has done a hectic job. But the
market being more competitive day by day, OPPO has to create more
promotion and establish their brand.
  Firm should adapt to a flexible policy.

  OPPO should make the customers aware that they are offering gifts along
with their models.
  It should revive its BTL activities.

  It should reduce price and provide better features.

  It should increase brand awarness

  Providing a moderate quality cell phone with lots of high configuration in a

low price, still their market is not growing at a sustainable rate.
  They have never used any celebrity to endorse their product which is one of
the major reasons why their traditional marketing activities failed.
  OPPO should put information on its web site or social media which are
necessary for its users.
 CONCLUSION:

OPPO Bangladesh Limited is a top ten telecommunication industry in

Bangladesh. The company always tries their best to update and launch new
product of market with varieties of promotional activities. The promotional
activities applied in the company for new product is challenging in terms of
dynamic market needs and approaches. The major findings of the study are:
There is a lack of coordination among distributors for applying consistent
promotional strategies. The company has lower no of magazines to place
advertisement. There is also lack of dynamic and effective planning in
applying promotional strategies. The company has the tendency also to
invest low amount in promotion. There is lack of involvement of distributors,
and stakeholders to promote product efficiently. On the basis of findings
some recommendation so that the company can overcome the problems and
compete with industry. The company must develop an effective coordination
among distributors and different stack for promotional strategies; they must
invest a reasonable amount in promotion, they must develop an effective
planning to promote product widely in target market.
Thank You