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DIGITAL
MARKETIN
iPhone

G
DEFINITION

Digital marketing is any form of marketing for products or services

that involves electronic devices. This includes not only email, social
media, and web-based advertising, but also text and multimedia
messages as a marketing channel.
OBJECTIVES

Increase direct sales

Maintain a continuous flow of lead
Keep the customers engaged in your brand
Maximize return on investment
WHY DIGITAL MARKETING IS
IMPORTANT FOR YOUR BUSINESS?
 Consumer have access to any information any time and
. any place they want it.
 People are exposed to what media, friends, relatives,
etc. are saying about your brand, and they are more
likely to believe them than you.
 People want brands they can trust, companies that
know them, communications that are personalized, and
offers tailored to their needs and preference
 Lower
cost

Global High return

Reach on investment

BENEFITS

Flexibility Selectivity
DRAWBACKS
Easy Access
to No
r tS
k
a te Information for uita
e
W rus pro some ble
T duc
t
ur i n d

De iver
Sec y a
ty

del
la y y
vac

s in
Pri
CHALLENGES

 LEARNING ABOUT YOUR CUSTOMER

 MANAGING CASH FLOW
 CREATING ENGAGING CONTENT
 MAKING WEBSITES ACCESSIBLE
 BE READY FOR THE LATEST TREND
BENEFITS OF DIGITAL MARKETING OVER
OFFLINE MARKETING

High return on investment through online marketing

Target only most interesting audience
Advertising your products on specific hours, time or day bases
Full controlled as per your location budget and time
 SE
O
TYPES OF OF
7 TYPES
DIGITAL
DIGITAL
MARKETING
MARKETIN
MOBILE
MARKETIN
G G
PPC

SM
O
INFLUENCER EMAIL
MARKETING MARKETING

VIRAL
MARKETING
CONTENT MARKETING

Content promotion is the process of distributing blog

posts and other resources via both paid and organic
channels
 TARGET GROUPS

INDIVIDUALS
10%

OTHERS
30%

STUDENTS
20%

BUSINESSES
17% FAMILIES
23%
THANK YOU