Leveling workshop

Jhon Sebastián García Rivera

Dora Consuelo Castro Velázquez

Virtual instructor

Market management

National Learning Service SENA

2021
Cali Valle del Cauca
 My Product - Droguería García S.A
Characteristics:
*Great service
* Highly qualified staff
*Variety of products
* Household taking service:
- phone and Virtual

La Droguería García S.A In its lyrics, it shows seriousness and

quality.
Your corporate colors:
Blue - Medications
Light green- Natural.
And his slogan "professionals always" explaining the context of
the care you will receive in our Drugstore
 My Product - Droguería García S.A
• Droguería García S.A will be a young company with fresh projects for the pharmaceutical sector,
specialists in the purchase, storage, distribution, marketing and delivery of products, which with
excellence, contributes to the quality of life of customers, employees and communities. Come
meet your new Drugstore, live a unique experience with specialized care, our difference from the
competition will be based on, Our offers and gifts for you that you will be our loyal customer, we
will be that drugstore that takes care of you and protects you by the patient control method, We
will remind you when to buy and how to consume your medications for daily use.
• Our services will be the sale and distribution of pharmaceutical products through the channels
of:
• -Attention and recommendations by a professional at the point of sale
• -Attention and sale via telephone
• -Attention and sale via online
• -Home and injectology
 Market segmentation for the Droguería
García S.A
Geographical segmentation Behavioral segmentation
The Droguería García SA is located in the entire This drugstore has a very high vision to directly
commercial and business center of the city of Cali, this complement people, not only selling
in order to provide easy access to our facilities. In the pharmaceutical products such as syrups and
same way, thanks to its location we are able to meet the capsules, because, in the same way, it cares about
expectations and times of customers at home. people's hygiene and beauty, offering cosmetic
products, personal hygiene and products. natural

Psychographic segmentation
The clients to be able to acquire a product, depends a Client's profile:
lot on their illness and / or their need, this segment -Between 12 and 60 years old
helps to visualize the deficiencies of the people and the -Every type of person (student, married,
different types of clients that can be had. employee, etc.)
-With some disease
.Demographic Segmentation -Cosmetic need or lack of products for
The Droguería García S.A provides its service to all personal hygiene.
people, since their needs vary according to age,
taste and custom, taking into account that a single
class of products does not solve the need of all
Analysis of supply and demand
The demand curve tends to rise, as does its price,
given that, by entering the market with such novelty,
the target audience will be a public with a higher
economic income.

The supply curve, in the same way, tends to rise,

since by implementing new production machinery
and providing a better service, a greater need for
investment in quantity will be obtained, in order to
meet the needs of customers.
 Information System of the Droguería
García S.A
• Type of information required by:
Competence:
Customer: Products, Product Quality,
Complaints and Innovations, Market Penetration
opinions Competition:
Satisfaction reports Products, Product Quality,
Innovations, Market Penetration

Providers: Empleados:
Delivery times, products
and transactions
 Information System of the Droguería García
S.A
• Here are some international good practices that, in practice and experience,
various companies have begun to implement and that will be used as a basis
for the protection of internal data of Droguería García S.A:

• -Information access controls

• -Clean desks
• -Destruction and digitization of information and political papers
• -Codes of ethics and conduct
• -Regular audits and updates
• -Staff training
 Technical Sheet of the Droguería García
S.A
Name of the service: Droguería García S.A
users Any type of person, with any disease or need for a Pharmaceutical
product, a nutritional product or a personal hygiene product.
Service description contribute to the improvement of health and help patients with their health
problems by trying to make the best use of medicines.
Type of service Pharmaceutical Service and dispensing of formulas
Service Regulations Decree 2330 of 2006 --1403 of 2007
Location Santiago de Cali – Valle del cauca - Colombia
 Bibliographic references
• http://www.saludcapital.gov.co/sitios/VigilanciaSaludPublica/Paginas/
Legislacion
.
• https://tevafarmacia.es/ofbiblioteca/noticias
• https://www.eleconomista.com.mx/opinion/7-consejos-para-brindar-
una-mayor-proteccion-a-los-datos
• http://biblioteca.sena.edu.co/