MICE Assignment No 1

PowerPoint Presentation on SWOT analysis of Uttarakhand State with reference to State

Ranking Report 2019
Name: Atul Mahale 201837
Adhiraj Patil 201846
UTTARAKHAND
 Capital: Dehradun (Winter)
Gairsain (Summer)
 Geography: 13 Districts
 Land Area: 53,483 km²
 Population (2012): 1.01 Crore
 Major Cities: Dehradun, Haridwar,
Kashipur, Roorkee, Pantnagar and
Haldwailni.
Domestic and International Tourist Arrival

• Uttarakhand Ranking is
13th position
• The presence of several hill
stations, wildlife parks,
pilgrimage places and
trekking routes make
Uttarakhand an attractive
tourist destination.
• In 2019, domestic tourist
arrivals in the state was
37.58 million, while foreign
tourist arrivals crossed
over 0.15 million.
 Number of Branded Rooms

Uttarakhand is Ranking 12th position. The total number of rooms in 2019 were 1836 in 53,486 Km2.
The state has ratio of 3.43 rooms/ 100Km2.
Effective Marketing
Urbanization

• The State total population in 2019

was 1,00,86,292 in which 30.2% of
population is urban population and
remaining 70,36,954 population is in
rural area and the state rank in
urbanization is 13th position.
• The population growth rate varies
across districts and urban areas.
• Being a hilly state, most of the
urban local bodies are located in the
remote hilly area of the state.
Infrastructure of Uttarakhand
• In 2019 Uttarakhand was
having 114.1 Km Road length
per 100Km3.
• The State rank in road
infrastructure 2019 was 16th
position.
• The state is having 0.35 km
railway track per 100km2 of
Area.
• The state rank in railway
infrastructure is 23rd position.
• The rank is very low and
tourism industry is dependent
on transportation
infrastructure of roads and
rails.
Literacy Rate of Uttarakhand
• Uttaranchal has 13 districts. its population is
1,01,16,752 and density is 189/sq.km.
• Uttarakhand literacy rate is 79.63%, and Languages
spoken are Garhwali, Kumaoni, Hindi and Urdu.
• Male Literacy rate of state in rural area is 86.62% and
in urban area is 89.05%.
• Female Literacy rate of state in rural area is 66.16%%
and in urban area is 68.96%%.
• The state rank in literacy is 12th position.
 SWOT Analysis of Uttarakhand
WEAKNESS
STRENGTHS
• Less number of Tourist arrival.
• Religious Place to visit.
• Railway and road transport not
• Natural Landscape
developed.
• State Expenditure on Tourism.
• Urbanization.

OPPORTUNITIES
• Number of Branded Rooms. THREATS
• Social medias\ Outreach • Natural Calamities.
• Road and Rail Transport. • Solid Waste Disposal
THANK YOU