Wear & Flaunt Your Fancy Portable Phone Charger

p-Charge
Let Your Body Charge Your Phone

Submitted By:
Bhawna Pritam & Umesh Das
Consumer Pain Points:
Upon talking interview of friends and family, it has been observed that on
average, cellphone charges last for 11-12 hrs (2yrs old) and 6-7 hrs for 2+years
old phone subject to usage frequency. And the substitute used to charge the
cellphones in the absence of an electric power supply are heavier, bulky and not
portable
Qualitative Research: Interviewed people who are using
cellphone for more than 2 years, owns power bank
Quantitative Research: Surveyed 35+ people based on two
segments (The Nouvelle and The Acme )
Segment Classification: Grouped Similar Responses

The Nouvelle Consumer Segment The Acme Smartphone User Growth By 2035

Demographical: Income:11lpa-30lpa, Demographical & Geographical: Income:

Age: 27-33yrs,Gender: M/F
Geographical: Tier 1, 2cities
Behavioral: Tech Savvy, updated about
the latest gadgets, love to use latest
cellphones
Psychological: Associates phone with
status and feels proud of owning latest
gadget in the market
3.3lpa-9lpa Age: 23-31years, Gender: M/F, living
in Tier 1, 2cities
Behavioral: Looks for options to increase the life
span of electronic gadgets, high usage of phones,
value seekers, use portable charger but hates to
carry bulky devices. They are highly focused on
the conservation of non-renewable energy
Psychological: Believes in using gadgets till the
max possible time to extract the invested money

User Persona Target Group

Miss Rhea is a software engineer and loves to travel and
use fancy gadgets, but at the same time, she mindfully
purchases them. She has used a cellphone for at least 2-3
years and hates to carry the bulky power bank. At the
sameto planet and nature through various means & contribute
time, Rhea contributes
towards reducing carbon footprints
Looking at the consumer pain points and reference user persona, our
portable though stylish cellphone charger based on the heat generated
through the human body; our product – p-Charge, is the first of its kind,
which will best fit the segment The Acme catering to their demand
fancy, portable and affordable. Most importantly it will help them to
contribute towards non-renewable energy conservation
Product Description:
A beautiful, lightweight customizable pendant that
is easy and trendy to be worn around your neck.
The pendant is equipped with a connecting chip
that can be used to withdraw heat from human
body and accumulated energy will be used to
charge the cellphone
The Science: The thermoelectric generators
(TEGs), harvests body heat and generates
electricity by making use of the temperature
differential between your body and the ambient air
Salient Features
Harnessing Body Heat
Marketing & Promotional Strategy
Product Market Fit
Social Media:
Viral Campaigns where the TG share the
unique experience of how our p-Charge
made their life easier, their satisfaction of
carrying portable charger
Influencer Marketing:
Reels where influencers are showing how to
wear the beautiful p-Charge around their
neck, aesthetic feeling and customization

• Portable & Light Weight

• Accumulates 5hrs Charge Own Website & Other E-comm:
• Dual Input Ports Sell and promote through own website
• 15W Fast Charging www.pcharge.com and connect to other
• Free From Electric Charge vendors like Amazon & Flipkart
• Fancy Pendent
• Customization Available Flash Sale for first 1000 buyers
Positioning Statement
Future Advancement Traditional Media:
Calling all the bulky power bank users who are
Magazine, Blogs & Newspaper
looking for an exciting lightweight, portable • Couple pendent Showcase half-page ads highlighting
charger. To your surprise, you can wear it as a fancy • Engraved Alphabet pendent testimonials, Zones, & webpage snippets. A
pendant. As we know, your hunger to serve mother • 19W Fast Charging QR scanner will also be incorporated so that
nature will also help contribute to the conservation • Pendent to be worn as bracelet the reader can instantly open our website to
of non-renewable energy • Charge Accumulation up to 11 hrs explore and experience us first-hand
 Finance And Expansion Plan As we use thermoelectric effect for
the conversion of temperature
differences to electric voltage, we
will thus help to save energy and
Q4 Q1 Q3 Q1
reduce CO2 emissions from plants
FY21 FY22 FY22 FY23

The customers will find it easy to

Sustainability
Sustainability
PHASE 4
PHASE 1 PHASE 2 PHASE 3 wear a pendant that helps to
Launch in Launch in Launch In charge their phone and
Launch MVP, Get
Mumbai, all Tier-1 PAN – convenient to carry. The pendant
Customer Feedback
Delhi, Pune Cities India will have no unnecessary wires
& Improve if
& Bengaluru. and cables making it easier for an
needed
individual to carry

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue ₹ 126,025,000 ₹ 144,928,750 ₹ 184,059,513 ₹ 257,683,318 ₹ 373,640,810
The organization will have positive
Cost of Goods Sold ₹ 69,313,750 ₹ 79,710,813 ₹ 101,232,732 ₹ 141,725,825 ₹ 205,502,446
impact on the national economy. It
Gross Profit ₹ 56,711,250 ₹ 65,217,938 ₹ 82,826,781 ₹ 115,957,493 ₹ 168,138,365
Operating Expenses ₹ 37,807,500 ₹ 43,478,625 ₹ 55,217,854 ₹ 77,304,995 ₹ 112,092,243
will help to create new job
Earnings Before Tax ₹ 18,903,750 ₹ 21,739,313 ₹ 27,608,927 ₹ 38,652,498 ₹ 56,046,122 opportunity also by paying yearly
Tax Expense (@30%) ₹ 5,671,125 ₹ 6,521,794 ₹ 8,282,678 ₹ 11,595,749 ₹ 16,813,836 taxes, the organization will
Net Income ₹ 13,232,625 ₹ 15,217,519 ₹ 19,326,249 ₹ 27,056,748 ₹ 39,232,285 immensely contribute to nation's
Revenue Y-o-Y Growth NA 15.00% 27.00% 40.00% 45.00% economy

Capital Expenditure: ₹ 10,000,000/ Units Sold in Year 1: 50,410 Price: ₹

2500/-
Thank You