Case Analysis Product Portfolio

Group - 20
1
 ABOUT
• YouBeauty is set on mission to focus on women and men, with their everyday use and love for their pet one.
• Believing in creating a reflection of you, even in your absence.
• It is a Clean, multi-functional skincare designed to simplify your routine without sacrificing results. 
• YouBeauty is cruelty-free, gluten-free and non-​GMO.

Product Line

Home cleaning
Pet care Perfume Skin care Hair care
supplies

2
 Market Analysis

• Out of all the products range by YouBeauty, Hair products Products

occupy 26% share (Hair care + Hair colouring).
4% 2%
• The market share of YouBeauty in the European region
Skincare
9%
Makeup
falls under the lowest bracket (8%). 37%
Haircare 11%

Hair Colouring

Fragrances
15%
Market Share (European region) Pet Care

Home Cleaning Supplies 21%

6% 3%
7% Head and Shoulder
Pantene
8% 38%
Dove AREAS OF CONCERN
YouBeauty
Garnier • Hair product is the least profitable division.
16% Aussie
Others • Low revenue due to low market size
22%

3
 What was done
SWOT Analysis & Case Flowchart Analysis for revenue from each product Comparison with similar products in market

STRENGTH WEAKNESS
Problem found
• Reputation for product • Poor Market share. Lower profits from hair products

made of natural extracts. • Poor distribution of the

• High Quality products. product.

Reasons analyzed
SWOT No unique characteristics No major Campaigns held

OPPORTUNITIE THREATS
S • No unique characteristics/
Campaign compared to Possible solutions
• Market potential is Huge. Increase R&D Bring innovation Better Campaigning

• Can Introduce different competitors.

products for Customers.
Implementations
Customized hair products Rebranding Improved marketing strategy

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 Recommendations & Solutions

• Survey to identify best hair colour for your personality

• Social Media Campaign (Influencers collaboration)
Better
Campaigning • CSR Campaign

• Temporary dyes for pregnant women and teens.

• Continuous improvement of existing products.
R&D

• Custom hair products for different hair types.

• Complementary products for hair care and hair colouring.
Innovation

5
Product Portfolio (BCG Matrix)

• Imaging and Sensing Solutions • Audio System

• PlayStation • Financial Services
• TV

• Sony Movies • Computing Services

• Sony Music • Smartphones
• Blu-Ray • Automobiles

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THANK YOU

7
 Peer Rating
NAME RATING
Anshul Khanna 9
Bhagyashree 1
Dravya P S 5
Gopireddy Naga Tanuja 2
Mahima Nidhi Soreng 6
Shivam Kalra 4
Shubham Singh 8
Srishti 7
Vyom Agarwal 3
Yash Kumar 10