DIGITAL

STRATEGY
 Fields of expertise

+
Over the years, the world of business has changed its priorities
from production to sales to revenue – today it is all about
serving the customer where and how they want and
implementing an on-target digital business strategy to
execute that.

+
Digital Marketing Strategies
At Masala Factory, we offer high quality
Graphics design services for businesses (Logo,
Branding , Architectural drawings etc.)

Graphics Designing

WHAT WE
+
We have a dedicated Android & IOS Application
Developers team who has the expertise on Android &
IOS Platform and they cater to clients for building

DO BETTER
custom applications as well.

Mobile Applications

+
Trio execute the process of increasing the quality and
quantity of website traffic by increasing visibility of a
website or a web page to users of a web search engine. And

+
the perfect rich content for all your business needs.

Design and Development of Dynamic & Ecommerce

websites. We can take care of your website needs. With
SEO & Content Writing
expertise in a plethora of web design tools and languages
and expertise garnered with experience, you are at the
right place.

Ecommerce & Web Strategy

 Social Media Clientele

Introduction
The Brief
TABLE OF Approach & Methodology
CONTENTS
Goals

Content Strategy
Price Quote
OUR SOCIAL MEDIA
CLIENTELE
 INTRODUCTION
Codeyaya is pleased to submit this proposal for The Glam Haus to
perform a complete Digital Strategy to increase their Online presence.
We welcome the opportunity to work with The Glam Haus on this
exciting project.

This proposal summarizes the estimated features, schedule and

investment required to deliver a successful Digital Strategy. Outlined in
the following document are the proposed design and format
suggestions.

We approach each project as a We believe the ideation

The Expert proposed solution will have the following: true collaboration in ideation- the
pro- cess of creating new Ideas. We
offer our expertise and guidance
* Social Media Management whenever needed to ensure that the
* Social Media Optimization (Performance Marketing) entire pro- cess is as smooth and
error free as pos- sible. Our
* Search Engine Marketing (Google Ads) commitment to quality is with you
from concept through post imple-
mentation support.
process begins the moment we
connect with our clients. Our goal is
to provide strat- egies and solutions
that go beyond the expected. To
make sure we deliver, we embrace
the ideation process. Through this
process listen hard to our customer's
goals (and then listen again).
THE BRIEF

ENGAGE | BUILD AWARENESS| SELL

To increase the digital presence and to build awareness of the

Ecommerce website, brands listed and brand values to differentiate
itself from the competitions.

* Increase followers threefold by applying Digital Branding

* Drive Awareness
* Increase Engagement
* Generate Sales
 OUR AUDIENCE’S 1. EDUCATE & ENGAGE
PATH TO CONVERT Content that highlights and teaches target audience
why they need the products and its benefits:
Social Media Sponsored Posts

2. CONVERSION FACTOR
Content that convinces interested customers to take
action and acquire a products:
LOYALTY Social Media Search
TRAI
L
3. WHERE TO BUY
Channels that direct interested customers to loca-
CONSIDERATION tions where they can buy the products:
Search , Social Media Retargeting

4. RETARGET
AWARENES
S For customers who have already converted and
may convert again: Tailored audience network in
key events
GOALS TO BE
ACHIEVED

• To Hit the mark of 5K new Instagram & Facebook

followers by the end of 12months

• To reach more than 150K people monthly combined

Instagram and Facebook platforms.

• To come up with online competition/ Giveaways

every 2 months to increase the brand presence and
value

• To execute monthly survey /polls on Instagram

and Facebook.
 Instagram
Active Social Media
page management with regular
posts and will be used as ads
placement.

SUGGESTED
PLATFORMS

Facebook Google
Active Social Media Will be used to ads
page management with regular placement for the search
posts and will be used as ads ads and shopping ads.
placement.
SOCIAL MEDIA
MANAGEMENT
 KEY
DELIVERABLES
• Client will be providing the necessary images of the
products and the adequate USP brief to support with.

• Content calendar will be shared based on the

creative direction, which we create on a monthly
base.

• Regular approval will be opting from the client before

posting

• Creatives will be optimized and published on Social

Media Channels adapted based on each channel’s
best-practices (including image resizes, hashtag
inclusions etc..)
SOCIAL MEDIA
MANAGEMENT

Content Creation & Publishing:

• Monthly conversation calendar/topics planning

• Content creation (EN copy and creative design leveraging stock assets or brand’s image library) for 12
master posts/month of which will be Including Creative images, GIF’s & Videos.

• Master content will be published on Facebook, Instagram adapted based on each channel’s best-
practices (including image resizes hashtag inclusions etc.)

• Monitoring mentions of the brand and reposting additional 6-8 crowd-sourced visuals or global assets
on Instagram.
CONTENT BUCKET

Promotional Engagement General

Promotional contents to Engaging contents to Awareness, tips and facts

educate consumers more interact with consumers to keep consumers up to
about the products we more with the brand. date.
offer.
● Products USP’s
● Offers & Promotions
● Videos, Infographics & Animations
PROMOTIONAL
● Engaging QA’s / Polls

● Competitions & Giveaways

●
ENGAGEMENT
Lifestyle contents

● Tips & Facts

● Creative Awareness
● Important Dates
● UGC Repost GENERAL
● Customer Testimonial
CREATIVE IDEAS!
CONTENT STRAREGY

30% 20%
Engagement
Promotional

10%
40% Ad-hoc
General
CONTENT CALENDAR

Promotional
1 2 3 4 5 6 7 Monthly 5 posts on
promotional contents
8 9 10 11 12 13 14
Engagement
15 16 17 18 19 20 21 Monthly 2 enagement
posts and stories
22 23 24 25 26 28 29 combined

30 31 General
Monthly 5 generic posts
Engagement General Promotional
SOCIAL MEDIA
OPTIMIZATION
(ADS)
SOCIAL MEDIA - TARGETING
Type of Ads:
• Awareness Ads
• Engagements
• Traffic Ads
•
SOCIAL MEDIA
Conversion Ads
• Catalogue Sales Ads

Location: (MEDIA BUYING)

• UAE

Age Group:
• 18- 45
• Facebook
Gender : • Instagram
• Female • Messenger
Languages:
• English(all) , Arabic

Interests:
Beauty Makeup, Bubble bath, Facial care, Fashion & Beauty, Skin care, Cosmetics,
Health And Beauty, Home Decoration & Design, Special Gifts, Online Shopping,Engaged Shoppers

Please Note: (Detailed target group will be submitted upon the project approval)
 SOCIAL MEDIA BUYING
PLACEMENTS

• FB Timeline Desktop • IG Feed

• FB Timeline Mobile • IG Explore
• FB Stories • IG Story & Reels

• Fb Video Feeds
• Fb Messenger
 SOCIAL MEDIA BUYING BUDGET &
RESULTS

Potential Reach: 20,00,000

Facebook Estimated daily

Estimated daily
Medium AED 100Spent/Day 10K -20K
Instagram reach
reach
 SEARCH
ENGINE
MARKETING
 KEYWORDS FOCUSED
 Health and Beauty Store
 Online Skin Care Products
 Skin health products
 Skincare
 Cosmetic and Beauty Products
 The Cosmetics Company Online Store
 Beauty Essentials
 Beauty Gift Set
 Face Makeup

Please note: Detailed keywords list will be shared upon the campaign creation
AD PLACEMENT – SEARCH ADS

DESKTOP VIEW
AD PLACEMENT – SHOPPING ADS
 GOOGLE ADS
BUDGET & RESULTS

60-80
Estimated daily
GOOGLE Medium AED 100Spent/Day
Clicks Clicks
 PRICE QUOTE
DELIVERABLES Fees Period
Social Media Management – Agency Fee AED 1,300 Monthly
 Monthly Content calendar
 Social Media Creatives EN– 12 posts/monthly
 Monthly SM reporting
 Trello Board Access

Media Buying - Agency Fees 15% of total spend Monthly

 Media buying creatives supported for all the placement
 Media buying strategy & Budget allocation
 Monthly ads campaign execution
 Monthly ads reporting

Social Media Ads (Media Buying) - Ads Spend AED 3,000 Monthly
(Facebook, Instagram)
Suggested spend

Search Engine Marketing (PPC) – Ads Spend AED 3,000 Monthly

(Google)
Suggested spend

Please note: Media spend of AED 6,000 is a suggestion based on our forecasted results. We can work it around with increased or decreased spend,
the results will vary based on the allotted budget. Please also note the any kind of video shoot or photo shoot is excluded from the above proposal.
THANK YOU!