International Market ENTRY mood

And Strategy For Kazi And Kazi TEA

Group Name: Market Analyst (Group No: 04)

Name ID
Shishir Hasan Hridoy 1730804

Rakibul Hasan 1730615

Mahmudul hasan shihan 2022030

Md. Tanvir Islam Shawon 2022200

Aysha Jafrin 1921133

 Why we choose kazi and kazi tea

Only organic tea grower in

Bangladesh

Bangladeshi local Brand with no

foreign Market

High possibility to sustain

international market
 COUNTRY A: (United Kingdom)

Opportunities- Threats-
Own shipping system R&D program available Expansion taking Facing competitions Black coffee taking over If
place Working on variations Providing comfort to customers. customers are not satisfied Limited productions
Climate change Decreasing of labors.
Strength-
Natural tea site in UK Famous nationally Fresh and best quality
Weaknesses-
Various flavor for all customers Experienced management team
Limited product No variation.
Naturally cultivated.
 COUNTRY B: (MALAYSIA)

Threats-
Opportunities-
• Investments of other company
• Few Local Competitors
• Approval of Domestic Trade Division
• Double Taxation Agreement
Weaknesses-
Strength-
• Low Brand Equity in Malaysia
• Strong Supply Chain Management • Lack of Knowledge about Malaysian Market
• Halal Drinks
 COUNTRY C: (USA)

Threats-
Opportunities-
• Increasing popularity of Black coffee
• They have well established R&D program which are trying
to predict the demand
• Existence of numerous competitors
and produce all categories tea produces
Weaknesses-
Strength-
• less coverage and less rise of promotional tools
• Existence in prominent markets They are only focusing on producing natural tea
• Different flavors ensure not in the variety
 Foreign Marketplace grid Analysis

§ Asses alternative markets.

§ Evaluate the respective costs, benefits, and

risks of entering each market.

§ Select those who holds the most potential.

 Choosing the Best Strategy
“
Force Strategic Significance ”
Market Uk market with an Internationalization strategy.

RISK Minimize the risk

Cost Low cost

Competitor Begin with low prices

diversifying Bring diversity within product of Kazi and Kazi Tea

Appropriate Mode of Entry (EXPORT)

COUNTRY : UNITED KINGDOM

ENTRY MODE: EXPORT

Advantage Of Export-1 : avoids the costs of

establishing local manufacturing operations

Advantage Of Export-2: achieve experience curve and

location economies.
Thank you