POM Assignment 1

Group Members:
Anwesha Samal
Bhavya Yadav
Group 7
Dheeraj Kumar
Jayita Das
Rupa Das
Surya Pathak
Swaroop Sagar
Poison Job Examples
1. Job Industry
A career consulting company can ask some specific details in their application
to check seriousness of the applicants
• Ask to mention specific personal/professional details for one the fields
• Putting word limit to the responses as mention in instructions
2. IT
A tester can do below check to verify coding standards
• Looking for spaces , orientation between lines to check coding standard
• Check for comments written after line of codes
3.Survey Company
A survey company may use below technique to identify whether the
responder had rushed through the question
• Putting mandatory question with minimum word limit constrains
• Checking multiple occurrence of keywords like NA to detect false
responses
 A/B Testing
• Example of A/B testing: in a textile manufacturing factory
• Having the same product but different methods/process of operation
• Base Process(A) : Garments production by traditional weaving and colouring blocks.
• Variation(B): producing clothes using automatic machines for weaving and printing. These will almost
be same except for the minute variations that occurs when made manually

A (Traditional production) B (Weaving and colouring using Machines)

Pros Cons Pros Cons
• Individual prices charged • Lesser scale of • larger quantity can be • Individual price charged
are more because of the operations and produced, economies of has to be lesser
handmade tag more manpower scale can be achieved comparatively because of
required • Less manpower is scale
• Less revenue required

• price insensitive customer • price sensitive • more customers might • Premium customers will
looking for the luxury of customer might be preferring this due to not prefer these as it will
handmade goods might not purchase this. better availability not have the authentic
prefer these more than • less conversions, • Higher revenue human error of handmade
cheaper and machine less click through • Better reach clothes
made alternatives rates. • More conversions and
Click through rate
 A/B Testing
• Example of A/B testing: In Digital marketing
• For better customer interaction and getting feedback on products. The sales and marketing
department of organizations perform A/B test in different ways to reach out to customers. Below are
the two ways of receiving communication.
• Version A: Through Email Notification
• Version B: Through Push Notification
A (Through Email Notification) B (Through Push Notification)
Pros Cons Pros Cons
• Allow brands to maintain • Fail to segment • Faster way of • Interrupt the audience
contacts with customers audience into different communicating a during normal activities
on consistent basis. groups message and easy way such as working or
• Ideal for official • Not an instant way of of reminder socializing. Hence, risk
communications, communication with • Push Notifications have of losing potential
including sensitive audience higher click-through customers.
information. • Low Click through rates rates as compared to • Message needs to be
• Information could be emails compelling, desirable
referred at a later time. • Easy to subscribe and and quick.
• Easily customizable stay updated for • Not suitable for big
customers informative messages.
 A/B Testing
• Example of A/B testing: Gaming websites
•For generating leads and increasing conversion rate, gaming companies perform A/B testing by
implementing payment and scrolling optimization setups on their websites.
• Version A: Optimized webpages with simplified scrolling and buying process
• Version B: Non-optimized webpages with old payment process and features

A (Optimized webpages) B (Non-optimized webpages)

Pros Cons Pros Cons
• Simplified buying • Less flexibility for • Technically easy to • Time consuming for user
process by reducing developers. implement. due to tedious buying
the up and down • Technically difficult to • More Flexible process.
scrolling of pages. implement • No extra cost or • Lengthy scrolling pages to
• Consume less time to • Require more time to investment complete the subscription
enter data by users design, test and • Known and less technical process.
• Easy check-out implement issues to deal • Low conversion and lead
process. • High cost generation
• More conversion and
lead generation.
Clock Speed Examples

1. Airline Industry

To be competitive and customer-friendly, the

airline sector learnt from technology and makes
good use of AI to define destinations and adjust
rates for individual markets, locate efficient
distribution channels, and manage seats to improve
the customer experience increasing revenue and
improving air safety and aircraft health which
helped airline sector to improve their clock speed.
Clock Speed Examples

2. Education Sector

In pandemic due to lockdown students were not

able to physically attend classes which lead to
radically revolutionizing the education sector by
learning from technology sector, making it more
interactive and providing a wide selection of
subjects from teachers all over the world, making
education more economically viable and accessible
from anywhere and to everybody improving
education sector clock speed.
 Clock Speed Examples
3. Banking Industry
With advancement towards digitization, banking
industry has learnt from IT industry and FINTECH
companies emerged. Fintech companies are now
reimagining the entire banking space. Fintech
industries has taken the digitization of banking
industry a step forward making the banking system
paperless, presence less and cashless
Applying five focusing steps in the Tourism Industry
 Goal- Increase number of tourists visiting every year

Identify: Lack of
Infrastructure for
comfortable stay and
recreation

Repeat: Go back to Exploit: Tie-up with

identifying new hotels, resorts,
bottleneck which homestays and local
could be exploitation attractions for
by service providers subsidized services

Elevate: Develop Subordinate: Setup a

towns, roads, hotline service,
recreation centers, chatbot and website to
guide agencies and help arrange for stay
helpline services in of tourists and general
major tourist places enquiry
 Application of Five Focusing steps in the Aircraft Manufacturing
Problem Statement : To Boost Manufacturing of Aircrafts and Improve adherence to delivery
date
Identify the Exploit the Subordinate Elevate the Don’t Stop
Constraints Constraints everything else Constraints Find the next
to Constraints constraints
• Capacity • Increase • Reduce • Hire of External • Coordination with
Constraints Management Preparation of Subcontractors Subcontractor
• Inefficient use of attention to manual work order to manage and • Managing new
Equipment’s Reduce Work in and Jobs. sublet some of technology
• Huge Work In Progress and Lead • Every Activity the Jobs. • Maintaining
Progress. -times should be mapped Margins along with
• Long lead time • Optimal with SAP /ERP • Investment in new investments
utilization of • Delivery teams New Machineries
equipment's by should work in and technologies
reducing coordination with to increase the
breakdown and production to meet productivity.
measuring the lead time . • Expansion of
efficiency. Manufacturing
Plant
Thank You