CLOSE-UP

TOOTHPASTE
LOGO HISTORY

VELLABRELLE
TARGET AUDIENCE

From 1987 up to
Present (2020)
they target audience are
youth between 18-35
years old.
JOYCE LEAL
TOP TV COMMERCIALS

VELLABRELLE
MUSIC FESTIVAL EVENTS

ACOSTA, BEA
 Through Closeup Forever Summer, it reached about 18 million or
60% of the online population--1 million of which generated 5
million in total votes which successfully co-created the event. It
was attended 15,000 people and generated Php20Million
(US$455,000) in ticket sales.
 Closeup Forever Summer became the most talked about music
festival in the country earning a total of 8 Billion total online
impressions and Php226million (US$5.1 Million) in earned media
values on TV, print and radio.
 It trended 38 times on Twitter, earning a total of 8 million likes,
comments and shares on Facebook as well as 1 million tweets from
over 105,000 unique individuals. About 99.9% of media pick-ups
about the event were positive.
MONTERDE,
FAITH
 STRATEGIES:

Number 1 Number 2 NUMBER 3

Developed EMOTIONAL
Brand Partnerships
Communication ATTACH TVC’S
Strategy

NUMBER 4 NUMBER 5 NUMBER 6

SOCIAL MEDIA MIXING UP WITH UPGRADING
CAMPAIGNS INFLUENCERS PACKING BASED ON
THE TREND

ACOSTA, CLAR, JOYCE

Back
Advertising plan

By: Acosta
Clar
Leal
Monterde
Vellabrelle
Target audience

LEAL,
JOYCE
 Demographic geographic psychographic behavioral
For ages 14-40
(Primary) Urban population and Socially Conscious Brand Loyalty Benefit
Enjoy Shopping provincial Concerned with Sought Usage
Family health and Based Social
Know how to budget appearance Media post based

(Secondary)
Students

Graduated and
Undergraduate
● 13 years old to 40 years old boys
● 13 years old to 40 years old girls
● 50% Male
● 50% Female
 Back

DEFINE OBJECTIVES

OPTION B
Venus has a beautiful name
and is the second planet
from the Sun

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