Yakult

Advertising
Plan
Overview:
 In the early 1930s in Japan, a scientist named, Dr. Minoru
Shirota, selected and cultivated the Lactobacillus casei.
Overview:
 In 1935, the first bottle of Yakult, a fermented milk-based
product drink produced in glass bottles.
Overview:
 The nurses who worked for Dr. Shinota was later referred to
as Yakult ladies and sold bottles to the customers.
Overview:
 In 1955 Dr. Shirota, established Yakult Honsha LTD, in
Tokyo Japan this point on it has expanded since then.
Overview:
 Yakult was then introduced in the Philippines in 1978.
 Its popularity among Filipinos has significantly grown in the past 30 years. The Yakult
plant at barrio, Makiling, Calamba Laguna is one of Asia's best production facilities in
terms of technology, sanitation, and quality control.
SWOT ANALYSIS
STRENGTH
• Strong brand reputation with health benefits
• High Brand awareness
• Its targeted everybody using the slogan “Everyday
is Ok”
• Affordable Product
WEAKNESS:

• Limited on their flavor choices

• Storage Difficulty
• Limited Distribution Channel
• Lack of visibility due to it’s small size
OPPORTUNITIES
• Adding Yakult in other foods (example Smoothies)
• To be add as part of breakfast menu of hotels or other fast food
outlets
• Trends in Health concern
• Advertising campaign use yakult character for the children
• Increase the number of convenience store or hypermarkets
• New distribution channels
• New Flavor
• New packaging
THREATS
• Competitors provide many flavors, packaging and
promotions.
• A number of other probiotics foods are on the
market in a form of more recognizable to the public.
• Expiration of lactobacillus patent gives rise to new
competitors.
 “Even though were far away.
with Yakult, Everyday is okay”
TARGET
AUDIENCE
OBJECTIVES
 Our objective is to continue in promoting a delicious milk drink and raise awareness among people of its

healthy benefits to our digestive system. We will continue in bringing happiness to people with every

bottle of Yakult. Carrying out our campaign that is relevant to this time of Pandemic, we want to make

people feel the comfort that Yakult can bring. As we are now facing struggles and too much stress

everyday especially our frontliners; We want Yakult to be a simple reminder that after every hard work

we also need to give attention to our health. We want them to feel that we also care for them. Moreover,

we want to build a deeper relationship with our loyal customers and future to be; by sending healthy and

positive vibes with our slogan "Even though we're far away, with Yakult everyday is okay." so keep going!.
DEMOGRAPHIC • Kids (7 years • Farmers GEOGRAPHICS • School • Hotels
S old above) canteens/
• Pharmacists • Urban and • Fast food
Cafeteria
• Student (All • Spending • Delivery Rural Region outlets
ages) Patterns Workers • Sari-sari
• Convenience
store
• On the go • Cleaning Staff • Health workers store
people • Grocery
• Doctors
Supermarket
• Teacherl
• Caregivers
Lecturer
• Teachers
• Traveler

• Mommies
and Daddies
PSYCHOGRAPHIC • Ordinary • Lifestyles BEHAVIORAL • Product Taste
S People
• Personality • Low budget • Product
• Health • Yogurt product content
Concious Drinkers Ingredients
PROPOSED
BUDGET
BUDGET ALLOCATION

40%

60%

Digital Media Traditional Media

TRADITIONAL MEDIA

30%

70%

TVC Billboards, Posters

DIGITAL MEDIA
Youtube
20%

Twitter Facebook and Instagram

20% 60%
MEDIA
PLANNING
₱250,000 (28days) ₱250,000
TWITTER
       
WEEK 1 TYPE OF ADS CONTENT CAPTIONS
 

    HEALTH REMINDER OF THE PRODUCT Always refrigerated your yakult for

freshness and HASHTAG
MONDAY -02/01/21 PHOTO ONLY
9:00 AM

  NEW PRODUCT, PACKAGING OR FLAVOR Let’s stay healthy with our new yakult
packiginng with satisfying flavor
TUESDAY -02/02/21 PROMO
5:00 -6:00 PM

    NEW COMMERIALS A snippet and HASHTAG

WEDNESDAY -02/03/21 PHOTO/LINK
9:00 AM
      Service about our product or company
THURSDAY –02/04/21 CAPTION ONLY SERVICE
9:00 AM & 4:00 PM
    INSPIRATIONAL QUOTES HASHTAG ONLY
FRIDAY –02/05/21 PHOTO
4:00 PM
    REGULAR POST ABOUT PRDUCT CAPTION ONLY
SATURDAY -02/06/21  
9:00 AM – 4:00 PM

    PRODUCT COMMERCIAL CAPTION AND HASHTAG

SUNDAY – 02/07/21 6:00 – 7:00 AM LINK
       
WEEK 2 TYPE PF ADS CONTENT CAPTIONS
    NORMAL CONTENT ONLY CAPTION AND HASHTAG
MONDAY –02/08/21 PHOTO
9:00 AM

      HOW TO WIN THE PROMO

TUESDAY -02/09/21 PROMO BUY 1 TAKE 4 PROMO
5:00 -6:00 PM
      POST A QUESTION AND EXPLAIN IT TO
AUDIEMCE
WEDNESDAY -02/10/21 TRIVIA ABOUT THE PRODUCT
9:00 AM
     
THURSDAY -02/11/21 VIDEOS NEW PRODUCT OR REMINDER CAPTION ONLY
9:00 AM & 4:00 PM
       
FRIDAY -02/12/21 PHOTO YAKULT AWARDS CAPTION ONLY
4:00 PM
      CAPTION AND HASHTAG
SATUTDAY -02/13/21 CAPTION HEALTH REMINDER
9:00 AM – 4:00 PM

      Let’s celebrate Valentines with our loves one

with yakult probiotics drinks
SUNDAY -02/14/21 PHOTO VALENTINES
 
6:00 – 7:00 AM
       
WEEK 3 TYPE OF ADS CONTENT CAPTION

       
MONDAY – 02/15/21 PHOTO HOLIDAY CAPTION ONLY
9:00 AM

       
TUESDAY -02/16/21 CAPTION ONLY INSPIRATIONAL MESSAGE CAPTION AND HASHTAG
5:00 -6:00 PM
     
WEDNESDAY -02/17/21 PHOTO PROMOTION OF NEW PRODUCT CAPTION
9:00 AM
       
THURSDAY -02/18/21 LINK NEW COMMERCIAL CAPTION AND HASHTAG
9:00 AM & 4:00 PM

       
FRIDAY -02/19/21 PHOTOS ALL HAPPENING IN THE MONTH OF FEB CAPTION AND HASHTAG
4:00 PM

       
SATURDAY -02/20/21 MESSEAGE INSPIRATIONAL QUOTES CAPTION ONLY
9:00 AM – 4:00 PM

       
SUNDAY -02/21/21 6:00 – 7:00 AM PHOTO YAKULT PRODUCT CAPTION ONLY
       
WEEK 4 TYPE OF ADS CONTENT CAPTION

       
MONDAY -02/22/21 LINK ATICLE ABOUT PRODUCT CAPTION ONLY
9:00 AM

       
TUESDAY – 02/23.21 PROMO PRODUCT PROMOTION CAPTION AND HASHTAG
5:00 -6:00 PM

       
WEDNESDAY -02/24/21 PHOTO PRODUCT CAPTION AND HASHTAG
9:00 AM

       
THURSDAY- 02/25/21 MESSAGE HEALTH REMINDER CAPTION AND HASHTAG
9:00 AM & 4:00 PM

       
FRIDAY -02/26/21 VIDEOS PRODUCT COMMERCIAL HASHTAG ONLY
4:00 PM

       
SATURDAY -02/27/21 PHOTO/LINK NEW PRODUCT AND HOW TO BUY IT CAPTION ONLY
9:00 AM – 4:00 PM

       
SUNDAY -02/28/21 6:00 – 7:00 AM MESSAGE INSPIRATIONAL QUOTES CAPTION AND HASHTAG
FACEBOOK
        
WEEK 1 TYPE OF ADS CONTENT CAPTIONS
 

    HEALTH REMINDER OF THE PRODUCT Always refrigerated your yakult for

freshness and HASHTAG
MONDAY -02/01/21 PHOTO ONLY
9:00 AM & 10:00 PM

  NEW PRODUCT, PACKAGING OR FLAVOR Let’s stay healthy with our new yakult
packiginng with satisfying flavor
TUESDAY -02/02/21 PROMO
11AM, 4PM, 7PM

    NEW COMMERIALS A snippet and HASHTAG

WEDNESDAY -02/03/21 PHOTO/LINK
8 AM, 3PM, 10PM
      Service about our product or company
THURSDAY –02/04/21 CAPTION ONLY SERVICE
10 AM, 2PM
    INSPIRATIONAL QUOTES HASHTAG ONLY
FRIDAY –02/05/21 PHOTO
11AM, 2PM
    REGULAR POST ABOUT PRDUCT CAPTION ONLY
SATURDAY -02/06/21  
9PM, 11PM
    PRODUCT COMMERCIAL CAPTION AND HASHTAG
SUNDAY – 02/07/21 LINK
10AM , 2PM
       
WEEK 2 TYPE PF ADS CONTENT CAPTIONS

    NORMAL CONTENT ONLY CAPTION AND HASHTAG

MONDAY –02/08/21 PHOTO
9:00 AM & 10:00 PM

      HOW TO WIN THE PROMO

TUESDAY -02/09/21 PROMO BUY 1 TAKE 4 PROMO
11AM, 4PM, 7PM

      POST A QUESTION AND EXPLAIN IT TO

AUDIEMCE
WEDNESDAY -02/10/21 TRIVIA ABOUT THE PRODUCT
8 AM, 3PM, 10PM
     
THURSDAY -02/11/21 VIDEOS NEW PRODUCT OR REMINDER CAPTION ONLY
10 AM, 2PM
       
FRIDAY -02/12/21 PHOTO YAKULT AWARDS CAPTION ONLY
11AM, 2PM
      CAPTION AND HASHTAG
SATUTDAY -02/13/21 CAPTION HEALTH REMINDER
9PM, 11PM
      Let’s celebrate Valentines with our loves one
with yakult probiotics drinks
SUNDAY -02/14/21 PHOTO VALENTINES
 
10AM , 2PM
       
WEEK 3 TYPE OF ADS CONTENT CAPTION

       
MONDAY – 02/15/21 PHOTO HOLIDAY CAPTION ONLY
9:000 AM & 10:00 PM

       
TUESDAY -02/16/21 CAPTION ONLY INSPIRATIONAL MESSAGE CAPTION AND HASHTAG
11AM, 4PM, 7PM

     
WEDNESDAY -02/17/21 PHOTO PROMOTION OF NEW PRODUCT CAPTION
8 AM, 3PM, 10PM

       
THURSDAY -02/18/21 LINK NEW COMMERCIAL CAPTION AND HASHTAG
10 AM, 2PM

       
FRIDAY -02/19/21 PHOTOS ALL HAPPENING IN THE MONTH OF FEB CAPTION AND HASHTAG
11AM, 2PM

       
SATURDAY -02/20/21 MESSEAGE INSPIRATIONAL QUOTES CAPTION ONLY
9 PM, 11PM

       
SUNDAY -02/21/21 PHOTO YAKULT PRODUCT CAPTION ONLY
10AM , 2PM
       
WEEK 4 TYPE OF ADS CONTENT CAPTION

       
MONDAY -02/22/21 LINK ATICLE ABOUT PRODUCT CAPTION ONLY
9:00 AM & 10:00 PM

       
TUESDAY – 02/23.21 PROMO PRODUCT PROMOTION CAPTION AND HASHTAG
11AM, 4PM, 7PM

       
WEDNESDAY -02/24/21 PHOTO PRODUCT CAPTION AND HASHTAG
8 AM, 3PM, 10PM

       
THURSDAY- 02/25/21 MESSAGE HEALTH REMINDER CAPTION AND HASHTAG
10 AM, 2PM

       
FRIDAY -02/26/21 VIDEOS PRODUCT COMMERCIAL HASHTAG ONLY
11AM, 2PM

       
SATURDAY -02/27/21 PHOTO/LINK NEW PRODUCT AND HOW TO BUY IT CAPTION ONLY
9PM, 11PM

       
SUNDAY -02/28/21 MESSAGE INSPIRATIONAL QUOTES CAPTION AND HASHTAG
10AM , 2PM
YOUTUBE
TRUEVIEWS
TYPES OF ADS PLACEMENT DURATION COST

TVC GMA NETWORK February 1, 2021 300,000 per

(30-second ad to February 28, month
during non- 2021
primetime
shows)

GMA NETWORK February 1, 2021 500,000 per

(30-second ad to February 28, month
during primetime 2021
shows)

TYPES OF ADS PLACEMENT DURATION COST

Billboard Site is located 110,000 per 110,000

Edsa Guadalupe. month
(650,000 per 6
Gross Audience: months contract)
339, 849
estimated daily
Production Cost 28,000
Board Size: 40ft
(H) x 35ft(W)
Illumination:
6:00pm-
10:00pm
 Key Message:

• In this time of Pandemic when our health is at stake due to the threat of Corona virus. People
are becoming more health conscious. We are advised to stay at home and strengthen our
immune system by eating healthy foods, excercising, and or taking food supplements or
vitamins. But sustaining all of those might not be convenient for all people. Having the
opportunity this time, we would like to carry out our philosophy to contribute on the health
and happiness of people into a more effective way. We want them to feel that we are not just
into profit but we also truely care about their health. Through our continuous excellence to
scientific reasearch and experience in microbiology; We will continue to bring you happiness
with every bottle of affordable probiotic milk drink, promoting a healthy diet with not just an
ordinary fermented milk drink but with YAKULT.
TO GOD BE THE GLORY