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Yakul TTTTT
Yakul TTTTT
Advertising
Plan
Overview:
In the early 1930s in Japan, a scientist named, Dr. Minoru
Shirota, selected and cultivated the Lactobacillus casei.
Overview:
In 1935, the first bottle of Yakult, a fermented milk-based
product drink produced in glass bottles.
Overview:
The nurses who worked for Dr. Shinota was later referred to
as Yakult ladies and sold bottles to the customers.
Overview:
In 1955 Dr. Shirota, established Yakult Honsha LTD, in
Tokyo Japan this point on it has expanded since then.
Overview:
Yakult was then introduced in the Philippines in 1978.
Its popularity among Filipinos has significantly grown in the past 30 years. The Yakult
plant at barrio, Makiling, Calamba Laguna is one of Asia's best production facilities in
terms of technology, sanitation, and quality control.
SWOT ANALYSIS
STRENGTH
• Strong brand reputation with health benefits
• High Brand awareness
• Its targeted everybody using the slogan “Everyday
is Ok”
• Affordable Product
WEAKNESS:
healthy benefits to our digestive system. We will continue in bringing happiness to people with every
bottle of Yakult. Carrying out our campaign that is relevant to this time of Pandemic, we want to make
people feel the comfort that Yakult can bring. As we are now facing struggles and too much stress
everyday especially our frontliners; We want Yakult to be a simple reminder that after every hard work
we also need to give attention to our health. We want them to feel that we also care for them. Moreover,
we want to build a deeper relationship with our loyal customers and future to be; by sending healthy and
positive vibes with our slogan "Even though we're far away, with Yakult everyday is okay." so keep going!.
DEMOGRAPHIC • Kids (7 years • Farmers GEOGRAPHICS • School • Hotels
S old above) canteens/
• Pharmacists • Urban and • Fast food
Cafeteria
• Student (All • Spending • Delivery Rural Region outlets
ages) Patterns Workers • Sari-sari
• Convenience
store
• On the go • Cleaning Staff • Health workers store
people • Grocery
• Doctors
Supermarket
• Teacherl
• Caregivers
Lecturer
• Teachers
• Traveler
• Mommies
and Daddies
PSYCHOGRAPHIC • Ordinary • Lifestyles BEHAVIORAL • Product Taste
S People
• Personality • Low budget • Product
• Health • Yogurt product content
Concious Drinkers Ingredients
PROPOSED
BUDGET
BUDGET ALLOCATION
40%
60%
30%
70%
NEW PRODUCT, PACKAGING OR FLAVOR Let’s stay healthy with our new yakult
packiginng with satisfying flavor
TUESDAY -02/02/21 PROMO
5:00 -6:00 PM
MONDAY – 02/15/21 PHOTO HOLIDAY CAPTION ONLY
9:00 AM
TUESDAY -02/16/21 CAPTION ONLY INSPIRATIONAL MESSAGE CAPTION AND HASHTAG
5:00 -6:00 PM
WEDNESDAY -02/17/21 PHOTO PROMOTION OF NEW PRODUCT CAPTION
9:00 AM
THURSDAY -02/18/21 LINK NEW COMMERCIAL CAPTION AND HASHTAG
9:00 AM & 4:00 PM
FRIDAY -02/19/21 PHOTOS ALL HAPPENING IN THE MONTH OF FEB CAPTION AND HASHTAG
4:00 PM
SATURDAY -02/20/21 MESSEAGE INSPIRATIONAL QUOTES CAPTION ONLY
9:00 AM – 4:00 PM
SUNDAY -02/21/21 6:00 – 7:00 AM PHOTO YAKULT PRODUCT CAPTION ONLY
WEEK 4 TYPE OF ADS CONTENT CAPTION
MONDAY -02/22/21 LINK ATICLE ABOUT PRODUCT CAPTION ONLY
9:00 AM
TUESDAY – 02/23.21 PROMO PRODUCT PROMOTION CAPTION AND HASHTAG
5:00 -6:00 PM
WEDNESDAY -02/24/21 PHOTO PRODUCT CAPTION AND HASHTAG
9:00 AM
THURSDAY- 02/25/21 MESSAGE HEALTH REMINDER CAPTION AND HASHTAG
9:00 AM & 4:00 PM
FRIDAY -02/26/21 VIDEOS PRODUCT COMMERCIAL HASHTAG ONLY
4:00 PM
SATURDAY -02/27/21 PHOTO/LINK NEW PRODUCT AND HOW TO BUY IT CAPTION ONLY
9:00 AM – 4:00 PM
SUNDAY -02/28/21 6:00 – 7:00 AM MESSAGE INSPIRATIONAL QUOTES CAPTION AND HASHTAG
FACEBOOK
WEEK 1 TYPE OF ADS CONTENT CAPTIONS
NEW PRODUCT, PACKAGING OR FLAVOR Let’s stay healthy with our new yakult
packiginng with satisfying flavor
TUESDAY -02/02/21 PROMO
11AM, 4PM, 7PM
MONDAY – 02/15/21 PHOTO HOLIDAY CAPTION ONLY
9:000 AM & 10:00 PM
TUESDAY -02/16/21 CAPTION ONLY INSPIRATIONAL MESSAGE CAPTION AND HASHTAG
11AM, 4PM, 7PM
WEDNESDAY -02/17/21 PHOTO PROMOTION OF NEW PRODUCT CAPTION
8 AM, 3PM, 10PM
THURSDAY -02/18/21 LINK NEW COMMERCIAL CAPTION AND HASHTAG
10 AM, 2PM
FRIDAY -02/19/21 PHOTOS ALL HAPPENING IN THE MONTH OF FEB CAPTION AND HASHTAG
11AM, 2PM
SATURDAY -02/20/21 MESSEAGE INSPIRATIONAL QUOTES CAPTION ONLY
9 PM, 11PM
SUNDAY -02/21/21 PHOTO YAKULT PRODUCT CAPTION ONLY
10AM , 2PM
WEEK 4 TYPE OF ADS CONTENT CAPTION
MONDAY -02/22/21 LINK ATICLE ABOUT PRODUCT CAPTION ONLY
9:00 AM & 10:00 PM
TUESDAY – 02/23.21 PROMO PRODUCT PROMOTION CAPTION AND HASHTAG
11AM, 4PM, 7PM
WEDNESDAY -02/24/21 PHOTO PRODUCT CAPTION AND HASHTAG
8 AM, 3PM, 10PM
THURSDAY- 02/25/21 MESSAGE HEALTH REMINDER CAPTION AND HASHTAG
10 AM, 2PM
FRIDAY -02/26/21 VIDEOS PRODUCT COMMERCIAL HASHTAG ONLY
11AM, 2PM
SATURDAY -02/27/21 PHOTO/LINK NEW PRODUCT AND HOW TO BUY IT CAPTION ONLY
9PM, 11PM
SUNDAY -02/28/21 MESSAGE INSPIRATIONAL QUOTES CAPTION AND HASHTAG
10AM , 2PM
YOUTUBE
TRUEVIEWS
TYPES OF ADS PLACEMENT DURATION COST
• In this time of Pandemic when our health is at stake due to the threat of Corona virus. People
are becoming more health conscious. We are advised to stay at home and strengthen our
immune system by eating healthy foods, excercising, and or taking food supplements or
vitamins. But sustaining all of those might not be convenient for all people. Having the
opportunity this time, we would like to carry out our philosophy to contribute on the health
and happiness of people into a more effective way. We want them to feel that we are not just
into profit but we also truely care about their health. Through our continuous excellence to
scientific reasearch and experience in microbiology; We will continue to bring you happiness
with every bottle of affordable probiotic milk drink, promoting a healthy diet with not just an
ordinary fermented milk drink but with YAKULT.
TO GOD BE THE GLORY