What are Marketing

Agencies
In fourth industrial Revoution.
Marketing agencies, are introduced in the corporate world.
Vision and Mission Statement

Provide the best customer

The vision is to create a business world results possible and deliever the
full of prosperity, meaning and wow factor through our services.
connection for all.
 Conventional VS Digital
Marketing
In conventional or traditional
method of marketing we Digital advertising is a form of marketing
promote our products by adds in which uses the Internet to deliver
magzines and newspaper, radio promotional marketing messages to
and TV, Sports and Direct Mail. consumers. The best examples of successful
digital advertising are Facebook, Whatsapp,
Youtube, Snapchat, and Instagram.

Target audience

In conventional marketing, we In Target audience

you need to reach the people who will
benefit from what you have to offer is
 Pros and Cons

Impactful and easy to understand

A visually bold billboard or a striking TV commercial is a normal part of
most people’s day to day lives. They’re easy to digest and often
entertaining.
Printed marketing materials are more permanent
If you have an advert in an issue of The New York Times it will be there
until the magazine is recycled.

More memorable
Seeing something in real life rather than on your phone is more likely to
be remembered.
 Cons:

Often expensie
Sometimes Brands don’t have the funds for a 4 page spread in Dawn OR IN ANY Big newspaper.So this
method is difficult for the businesses
No direct interaction with the consumer
Unlike Degital marketing, you’re more or less in the dark about your audience’s reaction to your marketing
efforts.

According to an research done by ClickZ, “Internet users now make up 57%
of the global population. On average, people spend 6 hours and 42 minutes
online each day. By 2021, a projected 73% of all ecommerce sales will come
from mobile.”
That’s a mind-bogglingly huge amount of time and opportunity to do some
clever digital marketing.
Pros of digital marketing
• More options for engagement
Through channels such as social media you can physically see what your
audience think of your brand and marketing efforts
• Easy to measure your campaigns
the specifics of digital marketing tracking is exceptionally in depth. This
makes their learnings extremely clear for your next round of marketing
efforts
• Makes clever targeting possible
If you have the tools to specifically target a 19 year old male writer who
loves pizza then surely you can also create perfectly content for him.
 Cons:
Digital ads can be deemed as annoying
iT is very annoying for everyone when accessive adds appears to your timeline while scrolling.
Constantly evolves
To get the most out of your digital marketing efforts there is a lot to learn and it is difficult to
evolve everyday.
 Merging capabilities to
deliever a better brand
experience.
Traditional and digital marketing methods used together is an excellent way for
companies to reach more customers and create more creative adds.
Expample:
WPP Announced the merger of their creative agency Y&R with their digital marketing
agency VML to become VMLY&R.
Will you buy something without knowing the cost of
it? Of course not. This is what our second ‘C’
You’re required to do research as to what’s the best
cost customers perceive in the market and other
4 cs
company price lists to make a comparison. 

The very first ‘C’ in the digital marketing is ‘Customer; their needs, values, and
demands. Here you just not focusing on products rather your main focus is on
selling. This ‘C’ reminds you to solve customer’s problems with your ideal and
potential customers.

Customer Convenience is a much more customer-oriented approach

Cost
Convenience Today’s marketing is more about communication than what we
Communication think just promotion. No marketing business will survive for
long without having effective communication with their
customers
SWAT Analysis

• Now we see what are

the 4Cs if these two skills
were combined.