TEAM CHESTER – C125638

The team met twice a week over Zoom. On the first day, a thorough analysis of the Capstone courier was done after every round.
Propositions and plans for the next round would be suggested by the team after considering all the perspectives.
On the second day, after analyzing the debrief, we as a team discussed all the possible strategies to counter the competitors’
performance, finalized our decisions and made changes as per the Performa statements of capstone.

Function
Team
Key Decisions/Actions Taken Name &
Member
Round No

Ankitha N Assessment and calculation of the most suited ideal position in R&D and introduction of a
(MBA2020-033) R&D – Round 2
new product in the Traditional Segment.

Garima Gambhir Ensured a good amount of investment was made in the HR function relative to the
(MBA2020-056) HR – Round 3
performance of the company

Mihir Malhotra Ensured realistic forecasting of production and setting up of automation levels, accordingly Production &
(MBA2020-092) did rational and precise investments in TQM . TQM – Round 4

Shivam Khanna Ensured that our company captured the best possible market share in the Low End Strategy –
(MBA2020-146) Segment. Round 4

Tanishaq Bindal Estimation of competitive budgeting in the marketing function through effective Marketing –
(MBA2020-175) computation and analysis. Round 2
 Ankitha N
MBA2020-033

RESEARCH & DEVELOPMENT

Market Share (%) of Product Cake
Performance Factor Round 1 Round 2 Round 3 19%
18%
18% 18%
18%
Market Share (%) 18% 18% 16% 17%
17%
16%
16%
16%
No of units sold 1485 1594 1545 15%
Round 1 Round 2 Round 3

Market Share (%)

Round No Pfmn Coord Size Age Revision Month Customer Survey Score

Round 1 5.6 14.4 2.46 March 48

Round 2 6.0 14.0 2.03 May 57
Round 3 6.4 13.7 1.82 May 56
 Garima Gambhir
MBA2020-056

HUMAN RESOURCES Productivity Index

110%
108%
107.90%
106%
Factors Round 2 Round 3 Round 4 104%
105.70%

102%

Recruiting 100%
100.5%
1000 2000 1500
Spend ($) 98%
96%
1 2 3

Training Hours 20 80 50 Productivity index

Productivity
100.5% 105.70% 107.90%
Index
 Mihir Malhotra
MBA2020-092

PRODUCTION & TQM

70.00%

60.00%

50.00% Material
Cost
Cumulative
Round 4 Round 5 Round 6 Round 7 Reduction
Impacts 40.00% Labor Cost
Reduction
Material Cost 30.00% Reduction
3.22% 5.03% 11.12% 11.64%
Reduction R&D Cycle
time
20.00% Reduction
Labor Cost
2.89% 6.21% 13.68% 14.00% Admin
Reduction
10.00% Costs
Reduction R&D
12.58% 27.25% 40.01% 40.01%
Cycle time 0.00%
Round 4 Round 5 Round 6 Round 7
Reduction
43.11% 43.11% 52.50% 57.56%
Admin Costs

Demand
4.26% 6.63% 13.91% 14.40%
Increase
 Shivam Khanna
MBA2020-146

STRATEGY
Total Market Share Of Cedar
Market Sh are for Ce da r
Round 3 Round 4 Round 5
 
20%
Market Share 19%
(%) 16% 16% 19% 19%
18%
18%
17%
17%
16%
Total Market Share of Chester 16%
15%
15%
Round 3 Round 4 Round 5
  Round 3 Round 4 Round5
Market
Share % 15.77% 15.00% 15.23%
 Tanishaq Bindal
MBA2020-175

MARKETI Marketing
NG 120%
100%
82%
98% 100%
80%
80% 67% 67%
Customer Customer 55%

Level
60% 54%
Round
Awareness Accessibility 40%
20%
0%
Round 0 55% 54% Round 0 Round 1 Round 2 Round 3
Round
Round 1 82% 67%
Customer Awareness Customer Accessibility

Round 2 98% 67%

Data of Traditional Segment Product CAKE
Round 3 100% 80%