GE: When Corporate

Strategy Gone Wrong

Strategy and Innovation
Group 8
 ABOUT GE
Thanh Tra

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 GE BUSINESSES
GE's primary business divisions are:

GE Healthcare GE Additive
GE Power GE Aviation
GE Research GE Capital
GE Renewable GE Digital

GE at its PEAK
IN 2000, General Electric (GE) was the most valuable company
globally with a market capitalization of almost $600 billion

An investment of a mere $100 in GE in April 1981, when Jack

Welch took over as chairman and CEO, would have been worth
$10,679 in August 2000 when GE’s market value peaked. Given his
success in making GE the most valuable company globally, Welch
was hailed as the best CEO of the century by business media.
 Presentations are communication tools that can
GE ‘S LEADERSHIP be used as demonstrations, lectures, speeches,
Quang Truong
reports, and more.

Debb Jean John Layon Brent Cold Albar Kwisi

Designer Manager Copywriter Web-designer
 GE ‘S STRATEGY
Quang Truong

Concept Design Marketing

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communication tools that can be communication tools that can be communication tools that can be
used as demonstrations, used as demonstrations, used as demonstrations,
lectures, speeches, reports, and lectures, speeches, reports, and lectures, speeches, reports, and
more. more. more.
 WHAT WENT WRONG
Hoai Thu

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be used as demonstrations, lectures, speeches,
reports, and more.

"Remember teamwork begins by building

trust. And the only way to do that is to
overcome our need for invulnerability."

– Patrick Lencioni
THANK YOU
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