Subject: English

Topic: Making choices

Grade: VII

Cambridge/VII/20-21 Making Choices 1

 The Road Not Taken
Cambridge/VII/20-21 Making Choices 2
Cambridge/VII/20-21 Making Choices 3
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 FACT Opinion

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 V/s
The definition of a fact and an opinion

The difference between a fact and an opinion

How is it possible to distinguish between a fact and an opinion

Their purpose in discursive and argumentative writing or speaking

Cambridge/VII/20-21 Making Choices 6

Cambridge/VII/20-21 Making Choices 7
 Soliloquy
 A soliloquy is a dramatic device
which allows a character to reveal
his thoughts to the audience but
not to the other characters in the
play.

 During Shakespeare’s time soliloquies

were widely used.

 When an actor was alone on the

stage he could speak aloud his
thoughts, thus giving the audience
clear insights into his character and
his intentions.

Cambridge/VII/20-21 Making Choices 8

 Choices
By Robert Stone

I thought I had a choice when I was young

and some young me decided what I did
and so became the me that now is sung,
the me from whom all other pasts are hid.

I think I have a choice this very day

and now will be deciding what i do
and so become the me that hose this way,
the me to whom some futures give no clue.

I think I will have choices still to come

and me to be will claim decisions made
and so remain the me that hears the drum,
the me for whom there comes the last parade.

I hear no drummer but my own and so

no other times and pathways can I know.

Cambridge/VII/20-21 Making Choices 9

 Road Not Taken Choices
Both

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Cambridge/VII/20-21 Making Choices 11
 Today we are going to investigate ….

What makes an effective advertisement ?

Cambridge/VII/20-21 Making Choices 12

 Advertisements

Think of some ideas

and write it down in
your book.
Why do
we have
adverts?

Cambridge/VII/20-21 Making Choices 13

 Advertisements
I think we can agree that the main
reason for advertising is to

persuade
the public to

buy
a certain product.

Cambridge/VII/20-21 Making Choices 14

 Advertisements
Persuading and convincing someone
to buy something is not as easy as it
sounds.

To produce an effective advert

you have to have
a hook
and choose your vocabulary
carefully.

Cambridge/VII/20-21 Making Choices 15

 Advertisements
Effective adverts use positive words (a
hook) that stand out and give the reader a
good feeling about the product. They ignore
any negatives.

Think of two positive words, or phrases, about the

ice cream pictured on the man’s advert board and
write it in your book.

Cambridge/VII/20-21 Making Choices 16

 Advertisements
Effective adverts convince you that you
must buy the product being advertised in
order to improve your life ( a hook).
It is They use words and phrases such as:
softer,
gentler,
kinder Happier
Happier
to your More
Moreattractive
attractive
hands! Healthier
Healthier
Good
Goodfor
foryou
you
More
Moresuccessful
successful
Thinner
Thinner
Less
Lessstressed
stressed
Smoother
Smoother
Cambridge/VII/20-21 Making Choices 17
 Advertisements
Many products have celebrity endorsements
(a hook).
What you think a celebrity endorsement is?
Write your thoughts in your book.

Yes , I
wear Well done! It is when celebrities say that they
sun use an advertiser’s product. Advertisers want
glasses
by Ray-
you to imagine yourself using the same
Ban! product.
This often results in people, who admire the
celebrity, buying that product.

Cambridge/VII/20-21 Making Choices 18

 Advertisements
Many effective adverts contain promises
Riding ( a hook) that make you feel that you are
our bikes
will
unable to live without their product.
improve
health – Which words on the advert board make
you will
be more you feel that you need to own the bike
alert,
fitter and
being advertised?
feel
younger!

Cambridge/VII/20-21 Making Choices 19

 Advertisements
Effective adverts usually have
eye catching and memorable pictures (hooks).

One
picture
is
worth
a
d
thousan
words!

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 Advertisements
Effective adverts may include
special offers (hooks).
Think about this for a moment.
What you believe a special offer is?

40% Great!
Special offers may be:
Off free products – “buy one get one free”
vouchers - money off deals
competitions
discounts

Cambridge/VII/20-21 Making Choices 21

 Advertisements
Effective adverts often use rhetorical
questions.

ARE you A rhetorical question is a question that

in need is used for effect. It does not need to be
of a
holiday? answered.
DO you
enjoy the
outdoors?
WHY not
visit the
t?
New Fores

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 Advertisements
Why would an effective advert use
rhetorical questions?
Think about the answer for a
ARE you
tired of the minute.
old look?
DO you
Well done! The advertisers want to
feel like a get us thinking about products that
change?
WHY not we have not actually thought about
visit our buying, until the idea was skilfully
trained
stylists? put into our minds.

Cambridge/VII/20-21 Making Choices 23

 Advertisements
Effective adverts often use
BOSSY VERBS!
These verbs tell us what we need
VISIT the
to do to get the best out of the
amazing product being advertised.
beach.
EXPLORE
the nearby
caves. They also help to create a
ENJOY the
Sunshine! wonderful word picture of what
the product offers.

Cambridge/VII/20-21 Making Choices 24

 Advertisements
BOSSY VERBS
You have one minute to think
about using a BOSSY VERB in a
r
sentence to advertise a theme
ENROLL fo
ou r w or l d
class park.
on s .
skiing less
EXPERIEN
CE
Write the sentence in your
the thrill.
ENJOY the
fun.
ew
book.
LEARN a n
skill.

Cambridge/VII/20-21 Making Choices 25

 Advertisements
Product Information
Successful adverts contain all
e
Buy on lin
at ‘jag.co
m’. the necessary information
at
Available about the product and inform you
l
your loca t.
rke where to find and buy the product.
superma
We are
ff
located o There is no use telling you how
at
the M25
12. wonderful a product
Junction
ap
See the m
attached. is if you do not know
where to find it!

Cambridge/VII/20-21 Making Choices 26

 Advertisements
Many of the best adverts have
a catch phrase.
It’s the
real thing.

Take a Think for a moment what you believe a

break…. catch phrase is.
How do
yo u
eat yours? Well done!
It is a phrase or expression vocally
repeated to the extent that saying the
phrase makes you think of the product.

Cambridge/VII/20-21 Making Choices 27

 Advertisements
Effective adverts contain many of the following:
• adverts use positive words, ignoring negatives
• adverts aim to convince you that you need
the advertised product
• adverts often contain promises
• adverts have BOSSY VERBS
Job • adverts use rhetorical questions
on,
descripti
“Hook th
e • adverts use eye catching, memorable pictures
o
public int • adverts sometimes have catch phrases
wanting
somethin
g!” • adverts give product information
• adverts tell where and when the product
can be found
• adverts may have a celebrity endorsement
• adverts may make offers e.g. discounts,
vouchers and competitions.
Cambridge/VII/20-21 Making Choices 28
 Advertisements
This investigation has taught you
Hooks! that effective adverts need hooks
and well chosen vocabulary.
Repeat to yourself what the investigation
b u lary!
has taught you.
Vo ca

Cambridge/VII/20-21 Making Choices 29

 Advertisements
Now it is your turn to become an advertising
executive!
Read the Tip on page 84
What Design a half page magazine advertisement for an
will imaginary product of your choice.
I be Have fun and attempt to persuade the reader to
trying buy your product using as many tricks of the trade
to sell as you can.
today? Do not spend too long on the drawing.

HOOK YOUR CUSTOMERS

AND
REEL THEM IN!
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 Story Mountain

Cambridge/VII/20-21 Making Choices 31