Professional Documents
Culture Documents
Coca Cola (Group 2)
Coca Cola (Group 2)
MACRO MICRO
Demographic Customer
Sociocultural Competitor
Technological Supplier
Legal Intermediary
1)Pepsi
2)Thumbs up
Competitive Frame of Reference
Price
Coca-cola Redbull
Pepsico
Nestle/Snapple
Brand Image
Price
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