Strategic

management
Noor Ebrahim Ali
Fatima Sayed Hashim
Noor Jassim
Dana Mohammed
Maryam Alkhayyat
Content of this template
1. The business idea
2. The vision
3. The mission
4. VRIN/VRIO examination of Netflix Inc.
5. FIVE FORCES ANALYSIS
6. Adidas & Nike strategies
 The business idea

A brand specialized in
making dresses

The signature of the brand

The shop location

The designers
Vision

Fu
tu
re
cts
u et
rod r k
P Ma

Mission
 Deliver the services according to customers’ opinions

 Support people recognize what they are really looking

for
VRIN/VRIO examination of Netflix Inc.
Brand
High quality

Platform
internationally
accessible web
large-scale market
competency
capable of format
original entertainment
material
Capacity
essential capability
 THE FIVE FORCES OF PORTER
moving from one airline to another.
Bargaining power of A medium-sized influence of negotiating supplier power
suppliers on the profitability of Ryanair.

This industry is not allowed to enter because of high

The threat of new entry capital investment, labor, and fuel-demanding industries,
restricted slots, and flight permits are necessary.

Threats of substitute Performing at a low cost is quite tough for any airline to
products enter the aviation sector.

Bargaining power of That is significantly different from the industry’s current

offerings, it poses a significant threat.
buyers

THE THREAT OF
RIVALRY AMONG Has a high influence on the profitability of Ryanair.
EXISTING
COMPETITORS
Adidas & Nike strategies

• Targets basketball Targets football players

players. and tennis players.
Focused on saving
• Focus creativity and
production time and cost.
innovation.
Best option for lightweight
• viewed as innovative sporting shoes.
and creative. Lower price products
• High price products.
Adidas strategy

• Focused on differentiation on a broad scale.

• Utilizes a portfolio of brands to serve all the targeted
markets.
• A multi-brand strategy that has been implemented.
• The strategy requires its staff analysis the customer buying
habits and behaviors.
 Nike strategy

• Nike's strategies is continual innovation and a strong

focus on R&D.
• The premium pricing strategy.
• Takes advantage of the loyalty between their company
and consumers.
• An intelligent and worthwhile strategy.
Thank you