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DONE BY: BIANCA & ZUCKHEM

 Definition of Branding
Branding is a way of identifying a business. It is how customers
recognize and experience a business. A strong brand is more than just a
logo – it’s
reflected in everything from the customer service style, staff uniforms,
business
cards and premises to the marketing materials and advertising.
 The    Importance       of           branding

- Branding is important because not only is it what makes a memorable

impression on consumers but it allows the customers and clients to know
what to expect from a company.

- It is a way of distinguishing from the competitors and clarifying what it is you offer that makes you the better
choice.
- Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

- Sparks a connection with your audience and turns that audience into
loyal customers. 

- Because of the importance of branding, businesses and organizations

should build a strong brand right from the start so they can consistently
maintain it as they grow.
ADVANTAGES    AND 
 DISADVANTAGES    OF BRANDING 
• Awareness: The harder a company works on its
branding and identity, in most cases, the more
awareness it creates.
• Consistency in the marketplace: The more often
a customer sees a brand in the marketplace, the
more often he will consider it for purchase.
• Customer loyalty: Well executed branding helps
create customer loyalty by reinforcing the
purchase of merchandise in the consumer’s
mind.
•  Protection from competition: brands offer a
certain amount of legal protection from the
competition because of trademark law.
• Save money and time: branding a business will
help save money and time in the long run
• It’s Expensive: one major disadvantage is the expense.
Designing a brand involves significant research, naming
development, graphic design and brand identity
integration, which aren’t cheap.
• It's tough to change: if a company wants to change
direction with its products or target a new segment of
consumers, an established brand can make it difficult to
change the image of the company.
•  Can become commonplace: Many brands strive to be
no. 1 in the eyes of consumers
•  Negative attributes: if a product or service experiences
a negative event, that will become attached to the
brand. For example, a massive recall on an item can
tarnish a company’s brand.
•  Pigeonholes: sometimes establishing a strong brand
identity can backfire when a company needs to pivot in
response to changing market conditions.
EXAMPLES OF BRANDS
Brand made by Zuckhem
 BONUS

BRANDING                                                  VS MARKETING

BRANDING IS  WHY  MARKETING IS HOW

BRANDING IS LONG TERM MARKETING IS SHORT TERM 

BRANDING BUILDS LOYALTY  MARKETING BUILDS RESPONSE

BRANDING CREATES VALUE MARKETING EXTRACTS VALUE

BRANDING IS THE BEING  MARKETING IS THE DOING