THE TOOLS OF LOBBYING

Gilang Mukti Rukmana, S.IP., M.Hub.Int

TOOLKIT

Monitoring and Intelligence

Reference Titles

Opinion Polling

Relationship Management

Online Campaigning

The Media
MONITORING AND INTELLIGENCES
To find out about particular topic

To identify politicians who are active in a particular sphere

To categorise politicians into supporters, opponents and neutral

To spot any new draft law or regulation

To create an archive of relevant material which can help lobbying campaigns

To gather relevant material which can distribute

To identify an opportunity to respond particular issues

 MONITORING IS VITAL, BUT INTELLIGENCE IS
CRUCIAL

can gained from the internet, but best intelligence can be gained by t
IN HOUSE MONITORING

AND

Hard copy Online

KEEP AN EYE FOR ONLINE
INFORMATION
Government Department

Executive Agencies

Regulators

Think tanks

Blogs

Youtube

RSS (Really Simple Syndication)

MONITORING AGENCIES

Saving time, on demand, expertise

PUBLIC AFFAIRS CONSULTANCY
MONITORING

High fees, concern on confidentiality, employing interns

REFERENCE TITLES
OPINION POLLING

What general public thinking and convey that thinking to target audiences

Face to face polling, telephone polling, internet polling

Focus groups

Two ways of poll: used to gauge the opinion of the public so influence politicians, also used
to gauge the opinion of politicians so influence government and the media
RELATIONSHIP MANAGEMENT/ BUILDING
CONTACTS WITH JOURNALIST, POLITICIANS AND
CIVIL SERVANT
Members of select committee
Members of an All-Party Parliamentary Group

Politician with constituency connection

Politicians from a particular region
Politicians with a particular background

Politicians with an interest in particular policy area

ONLINE CAMPAIGNING
FOUR CRITICAL BUILDING BLOCKS
(GRAHAM COVINGTON)
Engaging supporter Building Lists

Sustaining community Evaluating outcomes

THE MEDIA
“Either the media itself can turn against you or your campaign,
or the people you are trying to influence, can resent the fact that
you have brought the media into the equation.”

-Lionel Zetter-
“Whether you are lobbying on behalf of a potentially popular
cause or a marginal one, the media can be your most virulent
opponent or your most powerful ally.”

-Adrian Wheeler-
THANK YOU
Feel free to ask