Positioning

Makes you feel good and satisfied

Internal sense of pride for contributing
towards animal and environmental
welfare
Peace of mind health-wise, about what
they are ingesting
Being able to experience the feeling of
dairy from healthy milk alternatives with
quality that are affordable, fresh and tasty
Positioning Statement:
Chloroats brings a tasty and
fulfilling milk alternative with
positive affirmation that plant
based choices are a sustainable
way to a healthier planet and a
healthier you.

Suitable for individuals with lactose

intolerance, Gluten allergies, Health
consciousness, better taste and variety of
consumption methods
Pure Oat milk, No preservatives, Taste,
Low fat, Fortified with vitamins and
calcium supplements, Sustainable and
Reusable Glass packaging
 Product Points of Differentiation
Expensive
Improved taste for beverages such
as Tea and Coffee

Pure oat milk without any

preservatives, with a lower shelf
life

Low High Healthy alternative, gluten-free

Overlap Overlap without lactose at a more
with milk with milk affordable price
Desired Space to
flavor flavor
position the
product, Multiple consumption methods
Less expensive and such as use for baking muffins,
Better taste profile cakes, breads, cooking and making
products similar to firm tofu

Inexpensive
Product
• Product Offerings: Chloroats, Healthy and Tasty Oat milk Attributes
Fat (%)
Whole
2
Skimmed
0.5
Organic
1

• The Oat Milk in available in three variants: Preservatives No No No

Fortified with Yes Yes No
Calcium,
Whole, Skimmed and Organic Vitamin etc
Acidity No No Yes
regulator
Product levels: Customer-Value Hierarchy Sku Size 500 ml 500 ml 500 ml
Added Sugar Unsweetened Unsweetened 1%

Core Calories (per 120 110 110

Nutritious & 240 ml
Healthy Beverage serving)
Basic Product
Oat based alternative to
Dairy Milk

Expected Product
Intensity of taste closer to dairy milk that
improves preparation and usage What’s great is a Minimalistic and near clear glass packaging indicating the basic product
information and a QR code that redirects to our website.
Augmented Product
Different flavours of Oat Milk such as chocolate,
vanilla, Different Product Combos No preservatives means the shelf life is 3-5 days based on ideal storage temperatures between
8-14 °C
Potential Product
Oat Cheese Spread and Sauce,
What’s awesome is an Acidity regulator in the organic version makes it more tastier for
tea/coffee, with a creamier texture, that can be obtained through steaming. You can drink it
raw as well!

Whole and Skimmed variants are best suited for Cereals, milkshakes, smoothies. They are also
fortified with additional nutrients.
Tie-ups with Gyms and Cafes for product placement and
sampling

Participating in Vegan Festivals by renting out required

real estate to broadcast our product and values

Funny, Quirky Content on Social media Handles

Product sampling in Vegan Stores in Urban/Suburban

through with 20 ml Samplers with tea/coffee containing our
product

Social media marketing through influencers showcasing the product

attributes and various methods of consumption

Online advertising customized brand presence to showcase the exclusivity

of being part of this brand

Subscription bundles with Flipkart coins, Paytm cashback points and

Paytm first

Referral programs with promo codes/coupon offerings on future

purchases to increase engagement
Introductory Price offerings
Promotional offers on Earth Day, Environment Day, Water Day
Thank you for becoming a subscriber to
your Cholorats.
We welcome you with open arms to join
our family in making the world a better
place and taking an “oat” of sustainability
and being healthy.
We hope you choose us again!

Oat Milk
Varient: Whole, 500 m
Can be consumed upto 3 days in the fridge

Benefits
Gluten Free
Fortified with Vitamin D, Calcium , Iron, Potassium, Vitamin A,
Riboflavin, Vitamin B12, Phosphorus, Zinc, Magnesium and Manganese
No Cholesterol
One Serving contains approximately 5-10% of daily recommended
nutrients intake

Nutritional Facts
Serving Size 240 ml
Calories 120
Total Fat 2%
Saturated Fats 0.60%
Cholestrol 0%
Sodium (100 mg) 4%
Total Carbohydrates 15g 5%
Added Sugars 0%
Protein 3g