Live in Innovation

Proposal for Orient Electronics

Subject: Leading Innovation & Change (B)

Team members:
Muhammad Asim L1S13MBAM0027
Saad Rafique Ali L1S13MBAM0047
Nabil Abdul Majeed L1S13MBAM2012
Asad Inam Dar L1S13MBAM2025

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Introduction

 Orient Electronics

 Live in Innovation

 Innovative products

 Orient Entertainer Refrigerator

 Orient Econo-tech Air-conditioners 90W

 Orient Wi-Fi Smart Air Conditioners

 Recently launched Orient Quad Core LED TV

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Background

 ORIENT Electronics was established in 1957 by Siagol groups

 Manufactures appliances under its own brand name as 'Orient'.

 Orient’s head office is located at Lahore

 Offering different types of “Home appliances”

 Air Conditioner, LED, Microwave Ovens, Refrigerators and Water Dispenser.

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Purpose of study

 Orient Group of companies has been:

 Attaining a competitive advantage for companies.

 Focusing on design and development from the beginning.

 Orient Electronics innovation and Change leadership strategy through

literature and theoretical frame work

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Significance of study

 Creative process, creative people, creative product that will increase the
chances of creativity in Orient Electronics
 Improving their Recruitment Process and R&D department.
 Creates awareness to the peoples of Pakistan because orient introduces
most innovative products in Pakistan.

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Framework

 The successful bringing to market of new or improved products, processes

or services (Robert L. Charpie, 1967)

 Open innovation

 Closed innovation
 An interactionist model of organization
 Individual Creativity
 Group Creativity
 Organization creativity

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Framework

 The successful bringing to market of new or improved products, processes

or services (Robert L. Charpie, 1967)
 Open innovation is a paradigm that assumes that firms can and should use
external ideas as well as internal ideas, and internal and external paths to
market, as the firms look to advance their technology (Chesbrough, 2006)
 Closed innovation is a view that says successful innovation requires
control. Companies must generate their own ideas and ten develop, build,
market, distribute, service, finance and support them on their own
(Chesbrough, 2004)

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Individual creativity

 Knowledge
 Many successful companies create new knowledge consistently to rapidly go for innovation
and for building greater environment (Nonaka and Takeuchi (1995).
 Cognitive skill
 Cognitive is role of transformational abilities in creative toward the application of
intellectual abilities for cognitive style.
 Personality
 Personality factor toward an individual creativity has provided a diverse set of findings,
depending in part on the specific field in which creativity is investigated (Barron &
Harrington, 1981).
 Intrinsic motivation
 According to Amabile, Peoples will be most creative when they feel motivated primarily by
the interest, satisfaction and challenge of the work itself and not by the external pressure.

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Group Creativity

 Group Composition
 According to the differences of their psychological characteristics, their
knowledge, skills, and cognitive abilities.
 Group characteristics
 Identified by size of group which is working on some specific task
 Group processes
 Group problem solving techniques, such as brainstorming, were developed with the
belief that rules and norms (Riched, 1993).
 Social information has been shown to influence a variety of individual perceptual,
attitudinal and behavioral outcomes (cf. Griffin, 1983).

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Organization Creativity

 Innovation sense on organization including implementation phase and

adaptation products or ideas developed outside the system (Damanpour,
1990)
 The creative situation is defined as sum total of social and contextual
influences on creative behavior, the creative process organization result
in creative product- novel ideas, products, services, procedures, or
processes (Riched, 1993).

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Research methodology

 Qualitative research method

 Subjective as to learn and solve social actions as well as this research

 uses observations

 in-depth interviews

 open ended response

(Johnson & Christensen, 2008).

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Research design

 Exploratory Research

 Literature

 In-depth Interviews

 Focus Group

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Research Instrument for data collection

 Semi-structured interviews

“Semi structured interviews because they provide a very flexible

technique for small scale research”
(Drever, 1995).
 Observation
 Questions
 Open ended and close ended questions

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Data Analysis

 Semi-Structured interview
 Helps us making in-depth interviews and more exploration

 The results will analyzed

 Consideration on innovation in products, innovative organization culture and the
theoretical framework

 Proposed recommendations
 Academic and practitioner journals

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Implications for Research and Practice
 Innovation
 We treat Innovation is our baby like parents care their babies
 we invest on innovation in return we get competitive advantage in the market
 we introduce entertainer refrigerator in market of Pakistan. Which is our
competitive edge no one is offering such kind of product in the market.it helps in
achieving growth of company
 Products
 we introduce Entertainer refrigerator in Pakistan this is known as product
innovation
 Introduce something new in the market which no one is offering.

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Implications for Research and Practice

 Open innovation
 Identify market needs and market gap taking views of peoples of Pakistan and get
ideas from their views recently they introduced entertainer refrigerator
 They get the idea from peoples of market and then incorporate it into organization
 Close innovation
 Open innovation
 Organization also working on ideas generate from inside
 Employee and managers gives new ideas which will be considered in a meeting and
appropriate idea selected and then make a feasibility report.

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Implications for Research and Practice

Individual creativity
 Knowledge
 employees having knowledge about the job duties and what skills are needed to
perform the job
 conduct a training session and also conduction seminars on new knowledge of being
updated
 Cognitive Factor
 Employees have enough abilities to support the organization environment
 Conflict is on organization level then we make a committee which handles the
conflicts on organization level

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Implications for Research and Practice

 Intrinsic motivation
 gives bonus and recognition to employees who is performing well as well as our
environment is very friendly we can easily communicate with each other.
 Personality
 They provide a friendly environment in which we provides shorts breaks,
counseling, informal meetings, which shapes the individual’s personality and
motivates individual to perform well.

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Implications for Research and Practice

 Group creativity
 The formed groups we consider peoples of different skills
 We did not select the person with same abilities because diversity creates better
performance
 group peoples of different skills in a group and focus on peoples who are best a
problem solving if any conflict arise in group then they can easily handle
 We conduct an informal meeting of group member to set the rules and norms to
perform his responsibility
 This creates motivation among members because all the rules, responsibility and
norms are predefined.
 We select the group size which not very small and not very large

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Implications for Research and Practice

 Organizational creativity
 Any problem with our supervisor, recognition, incentives, training programs these
all are influence in the performance of employees.
 Organization provides us latest resources latest computers, internet facility,
printers
 Have a proper reward system is their organization whoever works well would be
rewarded
 Organization structure is organic because managers involve employees in decision
making process.
 Managers develop employee’s abilities which create motivation among employees
our structure is very supportive we can learn a lot of things from peer, managers
and supervisors

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Conclusion

 Discuss innovation, product innovation, open and close innovation, we apply

orient organization data into
 Intrinsic model of framework in which we discuss individual creativity
(knowledge, personality, cognitive skills, intrinsic motivation), group
creativity (group characteristics, group composition, group process) and
organizational creativity (contextual influence, resources, reward policy ,
training program and structure)
 Found that most of the term are followed by the orient electronics.
Recommendation

 Creativity training program could be regarded as part of the contextual

influence that establish or encourage an organization culture supportive of
creative behavior (Richard W Woodman, 1993).
 Encourage risk taking and free exchange of ideas and it should legitimate
conflict, stimulate participation and rely on intrinsic rather than extrinsic
reward (Basadur 1982).
 Found positive correlation for innovation with autonomy, information flow,
creativity, reward and training (Paolillo and brown).