M.B.A.

(Full Time)
Batch 2020-22

Guided by:- Presented by:-

Dr. Dhanashree Nivesh Maheshwari
Nagar Mam MBA IIIrd Sem
(Sec-B)
PRESENTATION ON:-
A Study Of Customer Satisfaction With
Special Reference To “McDonald’s Indore”
INTRODUCTION
Customer satisfaction is one the most common and
important aspects in any organization, particularly in fast-
food industry. Due to market competition and availability
of businesses, an organization needs to focus on the
degree to which a customer is satisfied with its products
and/or services of the organization. This research project
is based on the comparative study on customer satisfaction
at McDonald’s Indore.
REVIEW OF LITERATURE
Keywords, such as “customer satisfaction and
attitude” and “branding”, were typed in to find
appropriate articles. The majority of the articles used have
been published in recognized scientific journals such as
Journal of Marketing Research and European
Business Review, which is another indication of the
quality of the articles. As per my view it’s a qualitative
brand , using good food products, maintain hygiene and
taste consistently at affordable price and they have very
good properties all over the world.
RATIONAL OF STUDY
The purpose of this project to know service quality and
customer satisfaction and how they impact on
organization. For this purpose I selected McDonalds to
obtain necessary data. Building on its longstanding work
to improve the quality of service that affect public well-
being, the Center for the study of social policy has
developed a Customer Satisfaction Initiative.
OBJECTIVES:-
1. Identify Indian customers demographics and fast food
stores patterns.
2. Identify the level of satisfaction of Indian customers on
their fast food experience on the Indore area attributes.
3. Examine the intention to customer retention and
willingness to recommend the Indore area and India.
4. To study the satisfaction level of customer towards
McDonalds.
5. To study the customers perception toards McDonalds.
METHODOLOGY:-
A) RESEARCH DESIGNE
The study sets out to expand upon previously
completed work on the topic of “A Study of customer
satisfaction with Special reference to McDonalds
Indore”. Considering the nature of my research, I intend
to use a questionnaire approach drawing on qualitative
and quantitative research methods. This study further
defines and discusses the following: the research design,
the research approach, the research methods, the sample
design and data collection and analysis of the research.
B. VARIABLES TO BE USED
1) Primary data:-
Primary data can be defined as the new data
collected for the specific purpose of the research. This
usually includes the use for various forms of interviews
and questionnaire.
2) Secondary data:-
Secondary Research will be aimed at focusing on
existing sources of information such as an internal
document, journal, magazines, internet etc.
C) SAMPLE DESIGNE:-
The sample size will be 100 respondents of Indore.

D) TOOLS FOR DATA COLLECTION:-

1. Interview
2. Questionnaire
3. Survey
 E) TOOLS FOR DATA ANALYSIS:-

Appropriate tools used according to the requirement of study such As :

Mobile & Internet

Outlets / Franchise
Media
Magazines
Customers Review
THANK YOU