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02 Achieving Effectiveness in Human Communication
02 Achieving Effectiveness in Human Communication
02 Achieving Effectiveness in Human Communication
SEMANTIC RECEIVERS
Semantics – as a science which deals with meaning; whereas
phonetics deals with the sounds
RICHNESS
Essentially is
conveying the signal
accurately
Additional messages,
then we say that the
channel has greater
technical capacity
ABILITY TO CONVEY
MEANING
Signal transmission in and of itself is no assurance that the desired
meaning has been conveyed