Professional Documents
Culture Documents
Lecture 23 Managing A Holistic Marketing Organization For The Long Run
Lecture 23 Managing A Holistic Marketing Organization For The Long Run
23
Managing a Holistic
Marketing
Organization for the
Long Run
Q List and define some of the important shifts that have taken place in business and marketing
practices.
Establishes
Elicits brand brand
engagement credibility
Comprehensive
Systematic
Independent
Periodic
Copyright © 2016 Pearson Education Ltd. 23-30
Marketing Audit Components
Marketing Marketing
environment strategy
Marketing Marketing
function organization
Marketing Marketing
productivity systems