STUDY ON FINDING EFFECTIVE WAY TO

GENERATE LEAD ON SOCIAL MEDIA FOR LEAD

& SALES COMPANY IN GUWAHATI

Biplob Seal
ADTU/2019/2019-22/BBA
5th semester

ORGANIZATIONAL GUIDE INSTITUTIONAL GUIDE

Mr. Pratik Anand Mr. Rishi Chakravarty
Partner Assistant Professor
Lead & Sales Company Assam Downtown
University, Guwahati
 CONTENT
 INTRODUCTION
 LITERATURE REVIEW

 RESEARCH GAP

 RESEARCH METHODOLOGY

 OBJECTIVE WISE FINDINGS

 SUGGESTION AND RECOMMENDATIONS

 LIMITATION

 CONCLUSION
 INTRODUCTION
 Lead generation is the process of gaining the interest of
potential customers in order to increase future sales. So
social media lead generation is the process of collecting
new leads using social media.
 LITERATURE REVIEW
SL. Year author Title Findings
no
1. 2016 Świeczak and Lead generation strategy Effectiveness in
Łukowski as a multichannel lead generation
mechanism of growth of a strategy eliminates
modern enterprise the risk that may
arise in contacts
with potential
clients
2. 2012 Rodriguez and The role of social CRM Various social
Peterson and its potential impact on media can be used
lead generation in to o directly
business-to-business communicate to
marketing. buyer and became
a powerful source
in engaging
customers.
3. 2013 Scott The new rules of lead Leads are people who
generation: Proven have identified
strategies to maximize themselves as
marketing ROI. candidates who can
potentially be turned
into sales

4. 2008 Inks and Preparing The Next Real-world experiences

Avila Generation Of Sales helps in learning of the
Professionals Through socialize skills, which
Social, Experiential, make them professional
And Immersive salesperson
Learning Experiences.

5. 2018 Chechelashvi The Main Criteria For The Main Criteria For
li and Lead Generation Lead Generation is to
Berikashvili use filtration.
 RESEARCH GAP

 There is tremendous research gap in identifying traits for

the effective way to generate lead through social media
in Guwahati and Northeast India at large.
 NEED OF THE STUDY
 To know the opinion of people for social networking
sites, how do they use it, what are the sites they use.
 What are the attractive form of advertisements and how
to improve the quality of advertisement
 To understand the attitude of customer about the ads of
social media.
 OBJECTIVES
 To understand the effective way to generate lead on
social media in Guwahati, Assam.
 To analyze the attitude of social media user towards
social media ads in Guwahati, Assam
 RESEARCH METHODOLOGY
 Research Design: Descriptive Research
 Sources of Data:

Primary Sources
Secondary Sources
 Sample size: 100

 Sampling technique: Random Sampling technique.

1. FINDING BASED ON OBJECTIVE: EFFECTIVE
WAY TO GENERATE LEADS THROUGH SOCIAL
MEDIA IN GUWAHATI, ASSAM.

 I have found that YouTube has the most active user base,
followed by Instagram and Face Book.
 I have found that People are using social media mostly in
Evening.
 I have found that Most of the consumers believe use of
regional language is important in advertisement
 I can observe that social media user like Video format in
advertising.
2. FINDING BASED ON ATTITUDE OF SOCIAL MEDIA
USER TOWARDS SOCIAL MEDIA ADS IN GUWAHATI,
ASSAM.

 I observed that maximum people are finding social

media ads are relevant.
 I found that majority respondent come across video ads
and the respondent click the ads depending upon ads on
social media.
 I found that maximum respondents said that social media
ads made neutral impact on them.
SUGGESTION AND RECOMMENDATIONS
 The company should launch a social media ad campaign
as finding says majority of the respondents are using
social media and also quite active on social media.
 The ad campaign will be effective with audio-visual
format composed in a major regional language of the
region.
 To reach the maximum number of customers the ad
should run on YouTube platform from Evening to Night
time and while to reach interested specific target
customer segments, the ad running on Instagram and
Facebook will be more fruitful.
 CONCLUSION
 There are differences in consumer tastes based on
geography, ethnicity, linguistic throughout the world.
Thus, this study on Finding Effective Way To Generate
Lead On Social Media For Lead & Sales Company in
Guwahati will contribute to the records of research
works in understanding the consumers psyche, behavior
on social media of especially in Northeast region in the
digital era of modern market.
 LIMITATION OF STUDY
 Respondents might not answer the questions seriously
which was one of the major limitations of the research
and that’s why it might not be perfect.
 The sample size is 100 which are very less
comparatively to the total population of Guwahati.
 The study was limited to only in Guwahati area.
Thank you