The Principles of Art

and Design
Principles of Art and Design

The principles of design are

mechanisms of arrangement and
organization for the various elements
of design in artwork.
Principles of Art and Design
• Balance

• Proportion

• Emphasis

• Variety

• Movement

• Rhythm

• Harmony
Balance
A way of combining elements to add a feeling
of equilibrium or stability to a work of art.
a quality which gives the feeling of rest,
peace, repose, and stability.
it is the visual weight of lines, forms, values,
etc.
balance
Proportion
A principle of design that refers to the
relationship of certain elements to the
whole and to each other.
is the comparison of dimensions or
distribution of forms.
expressed in terms of ratios.
Proportion
Emphasis
A way of combining elements to stress the
differences between those elements.
The principle of visual organization that suggests
that certain elements should assume more
importance than others in the same composition.
It refers to the need of an artist to create a focal
point within a composition.
Artists use emphasis to make certain parts of their
artwork standout and grab your attention.
Variation (variety)

A principle of design concerned with

diversity or contrast.

It is achieved by using different shapes,

sizes, and/or colors in a work of art.
Movement
Movement shows action and creates a feeling of
motion within a composition.
It also serves as a guide to direct the eye from one
element to the next.
Sample picture movement in art
Rhythm
A continuance, a flow, or a feeling of movement
achieved by the repetition of regulated visual
information.
A principle of design that indicates movement, created
by the careful placement of repeated elements in a
work of art to cause a visual tempo or beat.
not only applied to graphic arts but also to architecture,
music, textiles, laces, furniture, glassware, dresses, and
many more.
Rhythm
Har mony
A way of combining similar elements in an artwork
to accent their similarities (achieved through use
of repetitions and subtle gradual changes).
is the visually pleasing and satisfying effect of
combining similar, related elements. For instance:
adjacent colors on the color wheel, similar shapes
etc.
It produces an impression of unity through the
selection and arrangement of consistent object or
ideas.
if there is harmony, there is order and every
orderly arrangement is harmonious.
Harmony
Classified into two: Formal and Informal
1. Formal
 is the repetition of a motif in regular
arrangement.

2. Informal/Free Rhythm
 is the repetition of a motif (decorative
design) with variation on its form
and arrangement.
References:

http://learn.leighcotnoir.com/artspeak/principles/
https://www.liveabout.com/principles-of-art-and-
design-2578740
https://www.slideshare.net/mobile/NikkoNikko3/th
e-principlesofartdesign
Thank You
Prepared by:
Bonete, Rochelle Ann G.
Brin, Carmela J.
Discaya, Freeda Joy
Espayos, Risenda L.
Fombuena, Rachelle H.
Imperial, Jesavil
Lascota, Noella
BEED-3A