ChronEx

Group 4
Krutarth Ghadge
Navodit Gautam
Arbaz Khan
Divyang Tripathi
Karthik Subudhi
Prakhar Jain
Mahek Bajaj

SMART CLOCK
 Why are we doing it?

Modern day college students have been juggling with a lot of things on their hands and minds.
The assignments, the tests, the overall work-life balance and as well as their health and extra
curricular activities. Our goal was to find them a product that fits into their requirements which
help them manage their college life better, by finding them a tracker, that keeps a track of
everything that is important for them, and they hold close to their heart, and that too in a way
they feel good about.
 Pain Points
Major Pain Points
 Increased Screen Time

 Haphazard Design

 Unable to track their fitness data on a weekly and monthly basis

Additional Pain Points

 Ease of carrying

 Low battery life

 POV
Productivity conscious professionals

Need a smarter way to schedule daily deliverables, track performance

and maintain a healthy work life balance
Because time is of utmost essence for them
 Design Ideas

Design 1
Design 2

Design 3
 COMPETING DESIGNS

Design 1 Design 2 Design 3

User Interface 1 2 3
Offerings 3 1 2
Battery Life 1 3 2
Ease of Use 2 1 3
Portability 1 2 3

*We are going to build prototypes for Design 1 as it was efficient in most of the parameters
 Prototypes

Prototype 2
Prototype 1

Prototype 3
 COMPETING PROTOTYPES

Prototype 1 Prototype 2 Prototype 3

User Interface 3 2 1
Offerings 3 1 2
Battery Life 1 3 2
Ease of Use 2 3 1
Portability 2 3 1
 CONSUMER INSIGHTS ON PROTOTYPES

5 out of 10 people found the prototype more compatible with an arm band to be attached while doing
physical activities and hence found it more portable than other prototypes .
Even though customers found that the circular display unit of the tracker was a bit normal and lacked
finesse, but they still found it more suitable than the rectangular and the hexagon model. They said that a
display unit with color change features according to the dresses would make it more attractive.
 CONCLUSION

Based on the consumer insights, Prototype 3 was found to be most portable as well as more
likeable in looks and aesthetics.
Hence, Prototype 3 needs to be moved to production.