• Name: Dayan Naeem (Bb-5793)

• Name: Ashir Gill (BBE-1580)

• Instructor Name: Sir Syed Arif Ali Shah
• Topic: Deceptive Marketing
• Group: C
OBJECTIVE OF MY STUDY
• To Know the psychology of the
consumers
• To Know about the Deceptive
advertisements
• To Know that how the consumers are
misleaded
• through advertisement
• To analyse what should be done in
order to avoid
• Deceptive Advertisements,

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 DECEPTIVE MARKETING

Deceptive advertising, also known as false

advertising, refers to a manufacturer's use
of confusing, misleading, or blatantly untrue
statements when promoting a product.
The Federal Trade Commission (FTC)
officially defines deceptive advertising as
“ a representation, omission or practice that is
likely to mislead the consumer"

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 Examples of Deceptive Advertising
• “free delivery” actually involves a fee or charge.
• A product weighs 800g instead of 1 Kg.
• A made in Pakistan labeled product actually a product which is Made
in China).
• Goods are not offered at sale prices, but advertised as such.
• 60% Discount on everything really only applies to certain things.

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 Types
of
Misleading
Advertising

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DECEPTIVE ADVERTISEMENT TACTICS

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 PAKISTANI LAW OF ADVERTISING

“Consumer Protection Laws of Pakistan

strictly prohibits
the fraudulent use of another’s
trademark,
firm name, product labeling or
packaging”.

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Consumer Psychology of
Advertisement
"If person buys a mobile phone of "X" brand
often if he watch advertisement of mobile
phone of "Y" brand in attractive manner but
of bad quality, the person want to purchase
mobile phone of "Y" brand".

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 CONCLUSION
According to my survey, the most of the educated consumers said it is an
marketing technique to promote their sales. There is nO need for new
amendments for advertisements. Government can regulate the companies
strictly to follow their procedure for proper advertisement to protect consumers.
Ethical advertising is really important.
Somebody must control unethical advertising.
ADVERTISING ISN'T UNETHICAL IF IT'S DONE IN
RIGHT WAY IN TERMS OF MORALITY AND
ETHICS!I!
"PLAY IT BY TRUST»

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