Principles of Marketing

Topic of Presentation :- TESLA Solar.

Presented to :- Mr. Abdul Rehman Ch.

Presented by :- Naeem Hussain.
BBA(B) 2 years.
SP21-1070.
 Introduction of Company.

SolarCity Corporation is a subsidiary of Tesla,

Inc. that develops and sells solar panels and solar ▰ Parent organization: Tesla, Inc.
roof tiles. It is headquartered in Fremont, ▰ Industry : Energy production.
California. After its acquisition in 2016,
▰ Elon Musk (Chairman).
effectively all products and services are sold
▰ 41% Market Share .
through Tesla's website.

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Mission & Purpose.
“To accelerate the world’s transition to sustainable energy.”
The main focus of the company is to help the world reduce its dependence on
carbon fuels and transition to wards a cleaner world with the help of
sustainable energy. Tesla makes EVs and energy storage systems and also
installs and maintains solar.
Market Offering.

▰ Power Wall
▰ Polycrystalline solar panel.
▰ Monocrystalline solar panel.
 “
Segmentation.
Existing and potential customers fall into
particular groups or segments, characterized by
their 'needs'. Identifying these groups and their
needs through market research. 

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 Programs offerd based on
Market Research.

▰ Cash.
▰ Leasing.
▰ Financing.
▰ Power Purchase Agreement. (PPA)

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Promotional Tactics.
Bring the attention of your audience over a key concept
▰ Renewable Energy Source.
▰ Reduces Electricity Bills.
▰ Low Maintenance Costs
▰ Increase The market Value of House.
▰ Tax rebates.

.
SWOT Analysis
STRENGTHS WEAKNESSES
❖ Brand recognition. ❖ Limited Sales.

❖ Base of loyal customers. ❖ Supply chain not fully established.

❖ Sustainable innovation. ❖ Limited Capacity of Production.

❖ Efficient customer service .

❖ Effective strategic management.

OPPORTUNITIES
THREATS
❖ Significant mass production .
❖ Solar Panel Companies.
❖ Growing demand.
❖ Targeting the middle class. ❖ End of tax breaks.
❖ Growing into international ❖ New competing energy sources.
markets.
❖
8 Green energy tax breaks.
Marketing Mix.

▰ Product. ▰ Price.
▰ Promotion. ▰ Place.
Product.
Their market offering is amazing Tesla solar offers a
variety of products like.
Solar Tiles, Solar Roof, Sunflower solar, polycrystalline
solar and Monocrystalline solar.
Musk said. "It's not a thing on the roof. It is the roof“
Tesla is going as far as offering a lifetime warranty
on the shingles, which is quite a change in tone to the average 25 year lifespan of a
typical roof.

.
Price.
Tesla is offering the best possible option in every aspects
Their programs make them pretty much affordable for
everyone.
Tesla’s products are highly efficient and consumers are
willing to any price for their products

.
Place.
Tesla roof being in the early market phase, one
conventional market channel strategy is already in place
using a direct distribution approach
Direct sales via the Tesla website offers the users who visit
the website the option to purchase the solar directly from
Tesla.

.
Promotion.
Tesla promote their product through TV Commercials and
social media campaigns
online stores and brick and showrooms
The website is user friendly, and easy to navigate. It
provides relevant information pertaining to the buying
options they do get customers from license installers and
also promote their products through
Telemarking companies.

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Marketing Budget.

▰ Marketing expense/budget is to be budgeted at approximately

14% of total sales/revenue. Expenses are tracked in the major
marketing categories of network of accredited roof installers,
local marketing, social media, online channels, market
research, and eventually sales campaigns.
 Funnel

AWARENESS Maketing the product.

Presenting the product on social media and other

DISCOVERY platform.

EVALUATION Make them believe in the product.

INTENT Let the customers make their mind.

PURCHASE Sell the product

LOYALTY Stay in loop with customers

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 Credits

Special thanks to “Sir Abdul Rehman Ch.” who

made my concepts clear and making me capable
of gathering resources for this Presentation.

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Thanks!

▰ Any questions?
▰ Feel free to email me at:
Naeemhussainawan707@Gmail.com