Global Competencies And

Personality Development
Assignment
Name:- SOURABH MALAI
CLASS:- S.Y.B.B.A.
ROLL NO. :- 8909
 START WITH WHY
• AUTHOR - SIMON SINEK
• SUBJECT – ENERPRINUOURSHIP
• PUBLISHER – PORTFOLIO
• PUBLICATION DATE - 2009
 ABOUT THE AUTHOR
• Simon Sinek (1973) is a leadership guru, professor at Columbia
University, founder of SinekPartners (Corporate Refocusing) and author.
He is best known for popularizing the concept of "the golden circle" and
to "Start With Why". 
• Simon Sinek teaches leaders and organizations how to inspire people. He
has been invited to talk to top teams at Microsoft, American Express, the
United Nations and the Pentagon. His famous TED talk has been viewed
more than 500,000 times. He lives in New York.
 BOOKS BY SIMON SINEK

• Start with Why: How Great Leaders Inspire Everyone to Take

Action(2009)
• Leaders Eat Last: Why Some Teams Pull Together and Others Don't(2013)
• Together is Better: A Little Book of Inspiration(2016)
• Find Your Why: A Practical Guide to Discovering Purpose for You and
Your Team(2017)
• The Infinite Game(2019)
ABOUT THE BOOK
 BOOK REVIEW
• The book starts with comparing the two main ways to influence human behaviour: manipulation
and inspiration. Sinek argues that inspiration is the more powerful and sustainable of the two.
• The book primarily discusses the significance of leadership and purpose to succeed in life and
business. Sinek highlights the importance of taking the risk and going against the status-quo to
find solutions to global problems.
• He believes leadership holds the key to inspiring a nation to come together and advance a
common interest to make a nation, or the planet, a more civilised place.
• He turns to Dr. Martin Luther King Jr, John F Kennedy, Steve Jobs and the entire Apple culture
as examples of how a purpose can be created to inspire a culture together, away from the
manipulative society we live in today.
 CONCLUSION

• The ability to inspire those around you and to achieve

remarkable things starts with WHY.
• Any organization can explain what it does; some can
explain how they do it; but very few can clearly
articulate why.
• Those who start with WHY never manipulate, they
inspire.
THANK YOU