Name ID

Atikuzzaman BBA150205551

Moshumi Akter BBA150205570

Arjumand Siddika BBA150205575

Usrat Zahan BBA140205429

 Content
• Introduction
• History
• Bangladesh Biman at a glance.
• The SWOT Matrix of Biman
• Limitations with SWOT Matrix
• Conclusion
 Introduction
 Biman Bangladesh Airlines, is the national flag
carrier airline of Bangladesh.
 The Airline provides international passenger and
cargo services to Asia and Europe, as well as major
domestic routes inside Bangladesh. It has air
service agreements with 42 countries and currently
flies to 16 different countries.
 History
 On 4 February 1972, Biman started its demestic
services, initially linking Dhaka with Chittagong,
Jessore and Sylhet, using a single Doglas DC-3
acquired from India.
 Biman Bangladesh Ailines was established on 4
January 1972 as Bangladesh’s national Airlines.
 1st Aircraft of Biman Bangladesh Airlines in 1972

Fokker F-27 in 1972

 Bangladesh Biman at a glance
Founded 4 January 1972, 44 years ago

Hubs Shahjalal International Airport

Secondary Hubs Shah Amanat International Airport

Osmani International Airport

Fleet Size 14

Destinations 21
Headquarters Balaka Bhaban
Kurmitola, Dhaka 1229, Bangladesh

Subsidiaries Biman Flight Catering Centre

Biman Poultry Coplex
Biman Ground Handing
Bangladesh Airlines Traning Centre

Key People Air Mshl(Retd.) Jaml Uddin Ahmed(Chairman)

A M Mosaddique Ahmed(CEO & MD)

Website www.biman-airlines.com
• Vision
To Project Biman Bangladesh Airlines Ltd. in the aviation
market as a world-class airlines.
• Mission
To Provide Safe, Reliable, Efficient and Economical air
transport services and to satisfy customer’s exceptions
while earning sustainable profit and continuing to be a
caring employer.
• Goal
To provide and develop Safe, Efficient, Adequate,
Economical and properly coordinated air transport
services, internal as well as international.
• Slogan
Your Home in the Sky.
 The SWOT Matrix of Biman
Strength-Opportunity Strategies 
Biman Bangladesh Airlines is take advantage of the
opportunities that are adapted to the strengths of a specific
area.
 The labor passengers have an extreme attraction for the
national flag carrier for its home like hospitality. This is a
great opportunity for Biman to reform their business and
give concern that area and make it their strength.
 RMG Sector is mostly dependable on the Biman Bangladesh
Cargo services. Its price is reasonable then others Airlines
cargo services. So it is a good opportunity for Biman
Bangladesh Airlines make it their strength and add more
cargo airlines in their service.
Weaknesses-Opportunities strategies
Biman Bangladesh Airlines is surpassing weaknesses
to take advantage of opportunities.
 Expand the geographic area of business and take
the opportunity from Banagli labor passengers have
an extreme attraction for the national flag carrier
for its home like hospitality and make it more global
so that it makes global standard of International
Airlines.
 Biman Bangladesh Airlines have experienced man
power; if Biman take that opportunity to recover
the mass management problem then it will help
Biman to make it more global stand airlines.
Strengths-threats strategies
Biman Bangladesh Airlines is identifying ways to reduce the
vulnerability to external threats by means of using their
strengths.
Being the National flag carrier is a big strength for Biman
Bangladesh Airlines. Use this strength Biman can reduce their
cargo charge cost and take the leading position of cargo service
of Bangladesh and beat all other local and international Air
cargo service. If govt. reduces the vat and tax of using cargo
service of Biman Bangladesh Airlines and include vat and tax of
others cargo service then it can happen.
RMG Sector is mostly dependable on the Biman Bangladesh
Cargo services. Its price is reasonable then others Airlines cargo
services. It can also remove the threats of others international
and local Airlines cargo services.
Weaknesses-threats strategies
Biman Bangladesh Airlines is setup a plan to avoid weaknesses
to be susceptible to external threats.
 Others Local and International Airlines are doing good business
in Bangladesh. Biman have a miss management and service
quality is under the international standard. That’s weakness and
threats for Biman Bangladesh Airlines. Biman need to concern
both of them and also need to improve both of the section.
 Biman could not be able to recruit or deploy the right
professional person for the right place to achieve its desired
objectives. So it would be very tough for Biman to survive in the
market. Because they are not able to complete with other’s
international Airlines those are really did better business are
provide better service in Bangladesh.
 Biman Bangladesh Airlines have shortage of Aircraft, so that day
by day they go back in the competition. Biman Bangladesh
Airlines need to think about it and take the right action.
 Limitations with SWOT Matrix
 There are certain limitations of SWOT Matrix which are
not in control of management. These include-
Price increase;
Inputs/raw materials;
Government legislation;
Economic environment;
Searching a new market for the product which is not having
overseas market due to import restrictions; etc.
 Internal limitations may include-
Insufficient research and development facilities;
Faulty products due to poor quality control;
Poor industrial relations;
Lack of skilled and efficient labor; etc
 Conclusion
Human Resource policies ensure proper training and
development of employees. The main target of these policies is
to maximize the working capacity and strengthen the skills to
fulfill the goals or objectives of the company.
Biman Bangladesh airlines Ltd. has its own human resource
policies which are developed under a long-term process. Their
employee training and development process is standard and
good practices.
To eliminate the weakness of employee’s activities some good
measures are needed.
The formula is universal: to quote Fortune, 'Hire nice people, treat
them well, encourage them to bind emotionally with the
company, train them continuously, and equip them with the best
technology. Then the customers and the profits will follow.'