Project 7: Email Marketing

Part 1
Plan Your Email
Campaign
Marketing Objective & KPI

Marketing Objective - 500 students sign up of

potential students,in the first quarter of the financial year.

KPI - number of student sign up.

Target Persona
Background and Target Persona
Needs
Demographics Rachel
- Female - Mid 20s - Want to
- Single change career
- Working in Path
marketing Agency - Enhance
- Living in New Professional
York skills for
career growth
- Help outside
the work

Hobbies Goals Barriers

- Music - Learn about - Limited time
- Reading Digital Marketing and budget
- Lack of
- Travelling - Change Job with motivation to
higher position finish things
- Start own - Lack of
business relevant
someday educational
resources at
work
Email Series

Email 1:Become a future Digital

Marketer with Udacity
Email 2:Become Digital Marketer, Just in
3 months.
Email 3: Enroll Now & Get 30% Discount
on DMND
 Part 2
Create Your Email
Campaign
Content Plan: Email 1
Overarching Theme: 3-5 Sentences

General This is intended to help drive the visual and written assets for
this campaign.

Subject Line 1 Become a Future Digital Marketer with Udacity

Subject Line 2 Best Digital Marketing course by Udacity

(for A/B
testing)

Preview Text Learn Digital Marketing with the real world project by Udacity

Body Learn the updated Digital Marketing course with the real world
project by Industries expert with Udacity. Get a knowledgeable
mentor who guides you in learning and is focused on answering
your questions, motivating you and keeping you on track.
Launch your career with 360- degree understanding of Digital
Marketing

Outro CTA 1 Learn More

Outro CTA 2 View Course

(for A/B
testing)
Content Plan: Email 2
Overarching Theme: 3-5 Sentences

General This is intended to help drive the visual and written assets for
this campaign.

Subject Line 1 Become Digital Marketer, Just in 3 months.

Subject Line 2 Start your journey to become professional digital marketer

today.

Preview Text Interested in Digital Marketing field?, let’s find out what is DMND
program.

Body DMND is the best choice if were searching for mentoring,

experience, and real-life projects. You will learn to apply new
technics, analyze results and build a strong portfolio for your work.
So what are waiting for?

Outro CTA FIND OUT MORE

Content Plan: Email 3
Overarching Theme: 3-5 Sentences

General This is intended to help drive the visual and written assets for
this campaign.

Subject Line 1
Enroll Now & Get 30% Discount on DMND

Subject Line 2 Hurry up, Udacity gives you 30% discount for this course

Preview Text This is the limited offer for you

Body With personal career coach and career services. You will have
access to career coaching sessions, interview prep advice, and
resume and online professional profile reviews to help you grow
in your career.

Outro CTA Enroll Now

A/B Test Overview

Email 1
Subject: Become a Future Digital Marketer with
Udacity

CTA: Learn More

A/B testing is important because it helps improve
bounce rate of my campaign. It’s achieved by testing
two CTA that must be different from each other.

Subject: Best Digital Marketing course by Udacity

CTA: View Course

 Calendar & Plan

Email Name Planning Testing Send Analyze

Phase Phase Phase Phase

Email 1 5&6 8 July 9 July 12 July

July

Email 2 12 July 13 July 14 July 19 July

Email 3 19 July 20July 21 July 23 July

Week One Week Two Week Three

M T W T F M T W T F M T W T F

Email 1

Email 2

Email 3

Color Key Planning Testing Send Phase Analyze

Phase Phase
 Part 3
Build & Send
Draft Email
Final Email
 Part 4
Sending & Analyzing
Results
Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.

1. Calculate the Open Rate

Results and Analysis

Opened
Sent Delivered Opened Bounced
Rate

2500 2250 495 22% 225

Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.

1. Calculate the CTR and the Conversion Rate

Results and Analysis

Take
Clicked CTR Conversion Unsub
Action

180 8% 75 3.33% 30
Final Recommendations

● We must immediately remove the emails of

unsubscribed users from our list and never contact
them again to comply with CAN-SPAM Act
regulations.
● Since the bounce rate is high approximately
9% the contact list should be reviewed to
figure out reason and delete the fake
subscribes and try to target the appropriate
customers in the next campaigns.
● Try A/B testing for email 2,3 to see if the
different CTA like “I’M INTERESTED”,”KEEP
READING” make any difference on the opened
rate.
● See if I should lower the body size or give
more information on the email to get more
attention from customers.