STRATEGIC POSITIONING

AND SERVICE STRATEGY

PRESENTED BY-

ONKAR BHISE (16)

KRISHNA KALWAR (
FORMULATING STRATEGY

• Who will be our customers?

• What can we offer potential customers that competitors do not?
• On which customer desires will we compete?
• How will the business grow?
• Strategic Planning and its hierarchy
• Strategic positioning
• Service strategy
• Tactical execution
STRATEGIC POSITIONING

• Sets “target market”

• Decisions: Mission, high-level goals, high-level objectives
• Two dominant ways-
• Industry and Competitor Analysis Approach to Strategy
• Core Competence Approach to Strategy
SERVICE STRATEGY

• Competitive Priorities, Order Winners, and Order Qualifiers

• It involves
• Service Concept
• Operating Strategy
• Service Delivery System
TACTICAL EXECUTION

• Represents managing day-to-day service operations

• managing staffing levels to meet capacity strategies
• managing quality systems to continually improve the efficiency and effectiveness of the
service delivery system
• selecting the specific site for a new location
• determining what items to stock in inventory and at what levels.

• Decisions: Supplier selection, order size and timing, staffing levels, etc.
 “HOW COMPETITIVE FORCES SHAPE
STRATEGY”- PORTER,HBR
• Threat of entry
• Strategic action
• Substitute Products
• Positioning the company
• Influencing the balance
• Exploiting industry change