BUSINESS COMMUNICATION

PROJECT
ANALYSIS OF
ZOMATO
ADVERTISEME
NT
DHANANJAYA SHARMA – 310/2021

RITVIK SAINI – 312/2021

BHAVIKA GUPTA – 338/2021

DHRUV KAPOOR – 346/2021

ANKUSH PRUTHI – 354/2021

 • Zomato is an Indian multinational restaurant
ABOUT aggregator and food delivery company founded by
ZOMATO Deepinder Goyal and Pankaj Chaddah in 2008.
• Initially the company was named “Foodiebay”
and its name was changed to “Zomato” in
November 2010.
• Zomato offers features like cash on home delivery
and address customer needs. They provide you
with the best app that helps you with dining out,
table booking, takeaway and discoveries.
 How this ad is effective ?
“harr customer hai star” Every customer, every order is equally important for us.
Thousands of restaurants at your doorstep.
They communicated their intention in a very simple way and that too be within short span.
Zomato delivery partners take all necessary precautions during Covid which gives a sense
of safety to its customers.
The ad is concrete as everything shown is definite and specific and not vague.
WHY WE FEEL THIS AD IS INEFFECTIVE?

• The company’s main motive was not clearly intended.

• The long duration of ad clearly indicates that makers have not taken into
consideration low attention span of target audience
• This ad focused more on the chef instead of Zomato’s promotion
• The ad is ineffective because the focus of the ad which should have been the
delivery service of Zomato is not established till the end
EFFICIENT POINTS OF THIS AD INEFFICIENT POINTS

• The focus was very clear regarding the • Grooming standard was ignored
faster delivery • Promoting Lethargy and fast food
• Variety of cuisines
• The objective of brand recognition was
• On time delivery at your doorstep not established until the end
• This ad clearly portrayed food
accessibility
• Keeps you updated regarding your order.
THANKYOU