Challenges faced by Businesses

while shifting to eCommerce in

India.

NAME : Mr. ANIRUDHA DEVENDRA THENGANE

RIVER : KRISHNA
REG NO : 35-2541
Specialization : Marketing Management
Contents

• Introduction
• Challenges being faced
• Challenges Analysis
• Solutions/ Recommendations
• Final Thoughts
• References
Introduction

Leaders across the India face a lot of eCommerce problems while adapting to
the digital commerce business. Here are the ten most common eCommerce
challenges and solutions while working towards building a successful eCommerce
platforms.
Problem Statement

The problem is that businesses while shifting to eCommerce have limited sort
of knowledge to cope up with the established giants in the industry which
would help them grow and maintain their presence in eCommerce segment.
Objectives

To determine the challenges To analyse the need of businesses To provide the recommendations
faced by businesses while shifting to shift on eCommerce or measures to be taken to nullify
to eCommerce those challenges
Challenges being faced

Customers
Capitalization Agility Personalization
Exploding
of Data Challenge Approach
Expectations

Being Facing Technology

Data Security
Consistent Competition Partnerships

Customer
Relevant Leads
Retention
 Analysis on need of
eCommerce
• An eCommerce store is the primary retail growth engine for any business

• eCommerce is expected to claim 17% of the industry by the end of 2022

• The majority of shoppers, almost 81%, begin their journey with online research

•  71% of the customers say that a fast and highly responsive online marketplace is
essential for a pleasant shopping experience

• The Total Transaction Value (TTV) in the digital commerce segment was reported to
have a worth of 3.7M USD in 2020

• TTV is expected to rise, hitting 4.5M USD by 2023

Source :https://www.netsolutions.com/
 Solutions/ Recommedations

• Retail businesses should find smart ways to capture and measure data related to in-
store shopping and customer loyalty

• It will help them in the data visualization, targeting the customers better, making a
cross-digital impact, and improving monetization methods in local stores

• To meet the customer expectation of good user experience, brands should start
analyzing their eCommerce trends

• They must focus on using it to come up with personalized customer experiences

• Customers must feel acknowledged and valued right from the moment they start using
your service

• Send customers notification alerts or product updates for the same

• To be agile, eCommerce businesses need to incorporate quick changes across all
platforms and must create personalized collections that inspire consumers

• They should keep transporting fresh content and must design it separately for all
devices and media channels along with guided selling experiences

• eCommerce business leaders must focus on developing the 1:1 relationship with their
customers

• They need to strengthen their tools and capabilities for a better reach and visibility
amongst the consumers

• The integration of the latest technologies and smart algorithms can be a game changer

• Additional commerce tools, a new machine learning approach, and cross-application

data sharing can also be harnessed to serve the purpose
• Brands can go about optimizing their online platforms to deliver complete consistency
between search options, various shopping pages, and shipping details

• It is important to categorize the competitors and closely and frequently observe and
assess the components of their websites

1. be it is pricing
2. the design
3. products on display
4. even the marketing tools and techniques

• From social media to blogs and websites to emails, a lot of insightful information can
be examined to eCommerce landscape

• Analyzing the competition can guide business in its strategy and help in deciding on
the direction to take
• Security first approach has to be a priority for every business operating in the digitally

• Platforms such as Clutch that offer detailed client reviews of software development

• Business leaders should thoroughly research the company’s works and expertise that
they are willing to collaborate with

• Building relationships takes time and effort,so make customers feel valued

• consumers turn into brand advocates and help further spread the brand reach

• A strong Search Engine Optimization (SEO) strategy in place can help pages rank

• It tends to reach the potential customers who are searching for specific products

• Email marketing can be used through automated campaigns and personalized emails
Final Thoughts

• To overcome these eCommerce challenges, businesses should operate as modern

omnichannel retailers

• They should focus on turning data into insights, knowledge, and ways for market
leadership

• Inspiring shoppers and driving loyalty with personalization at scale can work in their
favor and can help support their brand, business model, and international expansion

• Finally, all of this must be backed up by strong digital leadership, providing clarity and
support with the right resources to help you become a market leader
 References

https://www.netsolutions.com/
https://vue.ai/
https://www.businessnewsdaily.com/
https://www.europeanbusinessreview.com/
https://www.quora.com/
https://www.youtube.com/watch?v=X-WTul5nYGM
https://www.youtube.com/watch?v=qne5z6gpuh4
THANK YOU