A STUDY ON CUSTOMER PERCEPTION TOWARDS

SRI VINAYAKA AUTOMOBILES PRIVATE LIMITED

Presentation By
By Guide:
M. Dileep kumar Dr. T.P. Sarathi (MBA., Ph.D.)
Reg No: 19751E0037 Assistant Professor
Department of Management studies Department of Management studies
SITAMS SITAMS
INTRODUCTION
 Perception is a personal feelings of pleasure or disappointment that result
from comparing a product perceived performance (or Outcome) to their
expectations
 If the performance falls shorts of expectations, the customer is dissatisfied
 If the performance matches the expectations, the customer is satisfied,
 If the performance exceeds expectations, the customer is highly satisfied

 DEFINITION
MEANING OF CUSTOMER PERCEPTION
 Customer perception is a business term, is a measure of how products and
services supplied by a company meet or surpass customer expectation.
 Codotte, woodruff and Jenkins (1987) define customer satisfaction as
"conceptualized as a feeling developed from an evaluation of the
experience."
 INDUSTRY PORFILE
 Motorcycle introduction being in the second half of the 19th century .Motorcycles are
descended from the “safety bicycle”, a bicycle with front and rear wheels of the same size
and a pedal crank mechanism to drive the rear wheel.

 In the decade from the late 1880s, dozens of designs and machines emerged, particularly in
Germany and in England, and soon spread to America.

 In Europe, on the other hand, post-war motorcycle producers were more concerned with
designing practical, economical transportation than the social aspects, or "biker" image.

 One alleged flaw, however, was retaining the characteristic HarleyDavidson 45° engine vee-
angle, which causes excessvibration as well as the loping HarleyDavidson sound.
 COMPANY PROFILE
 The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide

range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances,

lighting, iron and steel, insurance, travel and finance.

 Founded in 1926, at the height of India's movement for independence from the British, the group

has an illustrious history.

 Bajaj Auto Ltd (BAL), the largest two and three wheeler manufacturer in the country, has a

dominating 40% market share in scooters with 18.5% in un geared scooters, 25.2% in motor cycles,

53% in step-thrus, 8.3% in mopeds and a leading 78% market share in three-wheelers in FY2001.

 The company has a wide array of models both in the two-stroke and four-stroke configurations.
OBJECTIVES OF THE STUDY
 To know the perception of the customers regarding
Sri Vinayaka Auto Mobiles.
 Toknow the expectations of customers regarding Sri
Vinayaka Auto Mobiles.
 Tofind out the preferences of customers in choosing
a particular brand.
METHODOLOGY
Research design : Descriptive research design Types of data
: primary data, secondary data Source of data

: books, journal, internet.

Data collection method : personal interview
Research instrument : questionnaire, (Self-administered questionnaire, Opened ended questions
Closed ended questions)
Sample frame : Customers of Automobiles
Sample size : 40 Customers
Sampling method : Probability method, Simple random sampling
Tools for analysis : Percentage on Analysis, Bar Chart, Pie Chart
RESEARCH METHODOLOGY
 SOURCES OF DATA:
 Both primary and secondary data is used for study.
 Primary data:
 It is the first hand data collected through structured questionnaire from customers of
Sri Vinayaka Auto Mobiles .
 Secondary data:
 It is the existing data, which was collected earlier for some other purpose, which is now
used for our research. This is collected from Textbooks, Websites, and Brochures and
other sources
 DATA COLLECTION
 sample unit: customers
 sample size:40
 sample procedure: questionnaires
 sample media: face to face interview
DATA ANALYSIS
 What is the opinion on the performance Bajaj Bikes.

No. of Respondents Opinion on the Bajaj Bikes

Particulars Percentage
50
45
45 45
Excellent 45 40
35
30
20 30
Satisfactory 20 25
20
20
30 15
Good 30 10
5
5
5
0
Poor 5 Excellent Satisfactory Good Poor

 From the above table 3, it is clear that out of 100 respondents, 45% of the
customers are using the Excellent for Bajaj Bikes, 20 % of satisfactory are
using for Bikes, 30% of Good for Bajaj Bikes, 5% of the customers are poor
performance of bikes
FINIDINGS
 The customer satisfaction towards Sri Vinayaka Automobiles is excellent
because nearly 87% of the respondents were aware of this program.
 From the aware respondents 91% of respondents had taken the
membership under this program. This shows program is effectively
reaching the customers.
 The customer satisfaction about the advantages of the program is good,
but there is still scope for improvement.
 Customer Satisfaction regarding Insurance schemes in Sri Vinayaka
Automobiles is excellent because nearly 81% the respondents are aware
of this scheme benefit.
SUGGESTIONS
 Company should make advertisement of Sri Vinayaka Automobiles
aggressively in the way of hoardings which increase the more visualizes
customer.
 Company should provide credit facility to the customer in a better way by
which they can increase their sale.
 customer should consider the demand of people time to time so that they
come to know what people want in a particular period of time.
 Sri Vinayaka Automobiles needs to mend and maintain its service network
and adopt a good pricing strategy.
CONCLUSION
 Coming to home from a tiring job, but now an easy solution available in
almost all households is the presence of Sri Vinayaka Automobiles.
 My study found that, the dealers are somewhat satisfied with the
Sri Vinayaka Automobiles Company but some retailers are not satisfied by
the company neither in the way of credit facility nor by the distribution
system of Sri Vinayaka Automobiles.
 Customer gets to know more by the television and they are
influenced to buy new products by the unique products that are newly
come to the market.
THANK YOU