Abdil Muttaqin Putra

1901026032
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Indikator variable
(X1)
Brand Image :
Corporate Image
1. Store Layout
2. Store Prestige
H1 (Y1)
3. Service Quality of Store
4. In-store Promotion Buying Interest
5. Support Services 1. Transactional interest
6. Equipment 2. Referral interest
Source : Ene and 3. Preferential interest
Özkaya (2014) 4. Explorative interest
(X2) Source : Ferdinand
Digital Marketing H2 (2006)
1. Accessibility
2. Interactivity
3. Entertainment
4. Informativeness
Source : Yazer Nasdini
(2012:32)
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• Brand Image : Corporate Image
Closed-Ended Question :

1. I think Nice Store layout can affects the

quality of Corporate Image
2. Does Service Quality of Store reflect how
good the image of a Corporate?
3. Does In-store Promotion determine the
Corporate image is good?
4. Store Prestige can affects the quality of
Corporate Image
5. Support Services help you to assess the
quality of the Corporate Image
6. A company that has a good corporate
image is one that has complete equipment
according to its sector
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• Brand Image : Corporate Image
Opened-Ended Question :

1. What kind of store layout makes the Answer :

Corporate’s Image good?
2. How Service Quality can affect the the Answer :
image of a Corporate?
3. How “In-store Promotion” can affect the Answer :
Corporate image?
4. Why Store Prestige can affects the quality Answer :
of Corporate Image?
5. How Support Services help you to assess Answer :
the quality of the Corporate Image
6. Why a good and well-maintained Answer :
Equipment can determine the Corporate
Image
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• Digital Marketing
Closed-Ended Question :

1. Ease of accessibility to access

online advertising services
enhances the quality of marketing
2. High level of interactivity to
consumers improves the quality of
marketing
3. Good entertainment increases
the marketing reach of a product
4. Good digital marketing is one
that is able to provide good
product information to customers
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• Digital Marketing
Opened-Ended Question :

1. What kind of accessibility can Answer :

be considered easy to access
advertiser's social media?
2. How Interactivity can affect the Answer :
marketing of a product?

3. How Entertainment can affect Answer :

the marketing of a product
4. what do you think about a good Answer :
information in marketing a
product?
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• Buying Interest
Closed-Ended Question :

1. I have a desire to buy this

product

2. Would you recommend this

product to your friend?

3. I prefer this product over other

similar products
4. I searched for this product's
information before I bought it
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• Buying Interest
Opened-Ended Question :

1. Why do you have the desire to Answer :

buy this product?

2. How would you recommend Answer :

this product to your friends?

3. Why do you prefer this product Answer :

over other similar products?
4. What kind of information are Answer :
you looking for before deciding to
buy this product?
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Sampling Technique:
Non-Probability Sampling Technique :
Purposive Sampling : Masyarakat Samarinda  Usia Minimum 16 tahun  Pelajar/Mahasiswa(i)
Sample :
According to Hair, Anderson, Tatham, & Black, (2010) the size of the sample if
too large will make it difficult to find a suitable model, and
It is recommended that an appropriate sample size be between 100-200 respondents in order to used estimation interpretation
with Structural Equation Model (SEM)

The sample size was taken using the formula Hair, et al. The Hair formula is used because the population size is not known for
sure and suggests that the sample size is at least 5-10 times the indicator variable.
So the number of indicators is 14 times 8 (14 x 8 = 112).
So, through calculations based on this formula, the minimum number of samples was obtained using 112 respondents.